Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
Community Building & Channel Management Tips & Tricks, on a Budget.
Blog: https://gray.my/ngoacademy-special-social-media-for-ngo/
As seen on LinkedIn: https://www.linkedin.com/posts/ngohub_ngohub-ngoacademy-capacitybuilding-activity-6834432799664173056-37O8 & Facebook: https://www.facebook.com/events/4650502228321689/
Unleash your golden ticket to the web! Convert browsers into buyers with the fastest growing social media site on the web – Pinterest! Former Award Winning Retailer and Social Media Marketer, Christi Tasker shows what the addiction is all about and how it helps your website ranking. Even, creatively use it to gauge trends and become your buying radar.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
Community Building & Channel Management Tips & Tricks, on a Budget.
Blog: https://gray.my/ngoacademy-special-social-media-for-ngo/
As seen on LinkedIn: https://www.linkedin.com/posts/ngohub_ngohub-ngoacademy-capacitybuilding-activity-6834432799664173056-37O8 & Facebook: https://www.facebook.com/events/4650502228321689/
Unleash your golden ticket to the web! Convert browsers into buyers with the fastest growing social media site on the web – Pinterest! Former Award Winning Retailer and Social Media Marketer, Christi Tasker shows what the addiction is all about and how it helps your website ranking. Even, creatively use it to gauge trends and become your buying radar.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.
Facebook. Everything you wanted to know about it and nobody has told youJordi Graells
Are the social networks more or less dangerous? The new social paradigm demands to correlate in network, but it is necessary to know the criteria to regulate the privacy and the protection of data.
The solution is not to adopt a contrary attitude, since its social potential for the change and the progress can be enormous. Likewise, in the new economic order, the success, to a certain extent, depends on our capacity for relating.
Social Media & It’s Effect On Advertising Agencies.Jason Inasi
Social Media & It’s Effect On Advertising Agencies. The Factory Interactive's presentation for the 4AAF space coast. This presentation covers Social Media definitions, integrating Social Media into your campaigns. 5 Examples of successful Social Media campaigns.
Tips & Tools you can start using today.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.
Facebook. Everything you wanted to know about it and nobody has told youJordi Graells
Are the social networks more or less dangerous? The new social paradigm demands to correlate in network, but it is necessary to know the criteria to regulate the privacy and the protection of data.
The solution is not to adopt a contrary attitude, since its social potential for the change and the progress can be enormous. Likewise, in the new economic order, the success, to a certain extent, depends on our capacity for relating.
Social Media & It’s Effect On Advertising Agencies.Jason Inasi
Social Media & It’s Effect On Advertising Agencies. The Factory Interactive's presentation for the 4AAF space coast. This presentation covers Social Media definitions, integrating Social Media into your campaigns. 5 Examples of successful Social Media campaigns.
Tips & Tools you can start using today.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
The Use of Social Media (openEd 2.0 Course / Module 1)Andreas Meiszner
This presentation was part of an online Guest Lecture from Dr. Brendan Barrett, United Nations University, on the “Use of Social Media”. You also can watch the full guest lecture at: http://oufm.open.ac.uk/fm/fmmp.php?pwd=cdf63e-2470
For further info about the openEd 2.0 course, please visit: www.open-ed.eu
Presentation we developed with Saffron Building Society to demonstrate the power of social networking and the importance of managing your brand reputation online
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
Journalism, Disinformation and Facebook: How to Survive an Earthquake
Social Media 101
1. social media 101
WHAT IT IS, WHY IT MATTERS and HOW IT’S CHANGING POLITICS
Sunday, February 28, 2010 1
2. what is social media?
Social media is a blanket term used to describe several online platforms that
utilize the internet to facilitate social interaction through written, visual,
or audible content. Examples include blogs, podcasts, online forums, and social
net working sites, like Facebook, Twitter, MySpace, etc...
- wikipedia
Sunday, February 28, 2010 2
3. social media fun facts
* Nearly 1 billion videos are viewed on YouTube per/day
* If Facebook were a country it would be the 4th largest
* 50 million Tweets per/day
* 3.8 billion photos on Flickr
Sunday, February 28, 2010 3
4. - Primary Demographic: 25 - 55
- Average Age: 36
- Total Active Users: 350 million
- Fastest Growing Demographic: 45-55 women
- New Users last month: 5.2 million
Roberts Example
Sunday, February 28, 2010 4
5. Hyper-growth!
In less than 2 years Facebook has grown by 300 millions users
12/1/09
1/1/08
Sunday, February 28, 2010 5
6. Hyper-growth!
Facebook is now the 3rd largest site in the world -
bigger than Ebay, Amazon, AOL and Wikipedia
It took cable t.v 10 years to reach 50 million viewers...
and 38 years for radio to reach 50 million listeners
Sunday, February 28, 2010 6
7. Oregon Facebook Demographics
Area Ages 14 and Up Ages 18 and Up Percentage Ages 35 and Up Percentage
OREGON 1,001,600 917,680 92% 458,320 46%
Greater Portland 675,120 611,920 61% 314,060 32%
Greater Eugene 138,480 129,540 12% 63,503 7%
Greater Salem 299,332 280,990 28% 134,802 13%
Greater Medford 55,344 50,106 5% 28,395 3%
Greater Bend 36,837 33,568 4% 18,290 2%
- 9/17/09, Metropolitan areas include a 50 mile radius
Sunday, February 28, 2010 7
8. - Primary Demographic: 25 - 40
- Average User Age: 32
- Total Active Users: 70 million
- Fastest Growing Demographic: Businesses
- New Users Last Month: 3.4 million
Lindsay Example
Sunday, February 28, 2010 8
9. Hyper-growth!
Before Obama’s campaign no one knew what Twitter was -
today there are 50 million tweets per day
Sunday, February 28, 2010 9
10. - Primary Demographic: 25 - 45
- Average User Age: 33
- Total Active Users: 195 million accounts
- Fastest Growing Demographic: 35-45 men
- New Users Last Month: 1.5 million
Smith Example
Sunday, February 28, 2010 10
11. It’s All About Creating Viral Videos!
Viral ads can get more
eyeballs than prime time t.v...
For a lot less $$$
Over 20 million views
Sunday, February 28, 2010 11
12. But I am no Barack Obama!
What Travels Virally?
- Humor
Watch - Anger
- Sentiment
- Creativity
Nearly 7 million views
Sunday, February 28, 2010 12
13. - Primary Demographic: 35 - 55
- Average User Age: 41
- Total Active Users: 65 million
- Fastest Growing Demographic: Job Seekers
- New Users Last Month: 1.7 million
Sunday, February 28, 2010 13
14. - Primary Demographic: 15 - 25
- Average User Age: 24
- Total Active Users: 181 million
* Down 16 percent year from November 2008 - losing market share
- Fastest Growing Demographic: Teenagers
- New Users Last Month: - 1.1 million
Sunday, February 28, 2010 14
15. - Primary Demographic: 35 - 45
- Average User Age: n/a
- Total Active Users: 39 million
- Fastest Growing Demographic: Mothers
- New Users Last Month: n/a
Sunday, February 28, 2010 15
16. what does 500 facebook
fans really mean?
Sunday, February 28, 2010 16
17. The average Facebook user has 202 friends
- insidefacebook.com
500 Facebook Fans x 202 = 101,000 people that
are potentially exposed to your message
Sunday, February 28, 2010 17
18. On the afternoon of July 14th,
comedian Dave Chappelle told five
people about a free show he was
hosting that night at Pioneer
Square. In just a few hours notice,
over 4,000 people showed up due to
personal advertisement on people’s
twitter, facebook and myspace
profiles and pages.
Sunday, February 28, 2010 18
19. social media & campaigns
CAN IT MAKE A DIFFERENCE?
Sunday, February 28, 2010 19
20. case study: scott brown
COMPARISON: SCOTT BROWN V. MARTHA COAKLEY
Sunday, February 28, 2010 20
21. Brown Won the Online War
- 10:1 Advantage in Web Traffic
- 10:1 Advantage in YouTube Video Viewership
- 3:1 Advantage in Twitter Followers
- 4:1 Advantage in Facebook Fans
Election Day Result: Brown 52% - Coakley - 47%
- Time Magazine - 2/9/2010
Sunday, February 28, 2010 21
22. case study: rep. cameron
Implementing a E-Communications Strategy from A - Z
Sunday, February 28, 2010 22
23. Step # 1 - Website
- An integrated database driven
website was built from one of 16
ready to launch templates from
Influential Data.
- Rep. Cameron’s highly functional
website becomes the central portal
for content and is fully integrated
into his enewsletter, social
networking channels and telephone
town hall platforms.
- His privately designed website is
now linked from his official
legislative site.
website
Sunday, February 28, 2010 23
24. Step # 2 - Enewsletter
- Influential Data built an
integrated enewsletter template
that leveraged the look of the
website.
- The template comes with online
viral tools such as ‘tell a friend’
feature and social networking
share buttons, as well as
embedded eSurveys and social
network links.
- His 1st Enewsletter had open
17% open rate and 160 people
answered his eSurvey.
enewsletter
Sunday, February 28, 2010 24
25. Step # 3 - Email Cross Match
- We took 25,000 individual records
from the voter file in the 19th District
(Cameron’s District) and cross match
the records for emails.
- 5,000 unique emails were produced.
- The email database can be sliced and
diced just like a voter file, allowing
Cameron to target specific
demographics like women, elderly,
geographic regions, and much more
with email communications.
- The possibilities for email micro-
targeting are endless.
Sunday, February 28, 2010 25
26. Step # 4 - Social Network Cross Match
An average of 65 % of emails have at least 1 social network profile
Sunday, February 28, 2010 26
27. Step # 5 - Social Network Strategy
- Facebook, Twitter and YouTube accounts were created for Rep. Cameron
- Content posted to his website is subsequently posted to his social networks,
ensuring his message and calls to action are maximized and his friends are engaged
in his activities
- First goal was to get to 500 Facebook friends. He is now there and going for 1,000
Sunday, February 28, 2010 27
28. Step # 6 - Telephone Town Hall
- Rep. Cameron had almost 1,800 of his
constituents to join his first telephone
January 28, 2010
town hall on Jan. 27th.
Telephone town hall draws 1,800 people
GOP lawmakers use format to talk about taxes, jobs
- Some callers were on the call for just a
By Peter Wong
couple of minutes, others stayed on for
the entire call. The average caller was on
As strong as the message was from the two top Republicans in the Oregon House about taxes and jobs,
what was more significant Wednesday night was the medium.
About 1,800 people listened at some point during an hourlong telephone town hall conducted by Reps.
Kevin Cameron of Salem and Bruce Hanna of Roseburg.
"That's more than all the people at my town halls combined for the past six years," Cameron said
afterward.
for 22 minutes.
"Obviously, you do not have the personal interaction with an individual that I think is critical. But I think
that's far outweighed by the numbers you can reach with your message."
Hanna said the format would prove useful in a far-flung district such as his, which covers parts of two
counties in Southern Oregon. - 10,000 phone numbers in his district
With computer technology, they said, staff members can provide follow-up responses and other
information. were auto-dialed and asked to join the
meeting through a pre-recorded message
Flanked by aides who took the calls in Hanna's Capitol office, Cameron and Hanna answered 16
questions, mostly from people within Cameron's District 19 in South Salem, Aumsville and Turner. About
10,000 received automated calls inviting them in advance, Cameron said, and most of the 1,800 callers
chose this route. A few signed up on Cameron's unofficial Web site.
More than half of the questions were about the two budget-balancing tax measures that voters approved
in a statewide election Tuesday. None of the questioners, or most Republican lawmakers, supported
Measures 66 or 67.
from Rep. Cameron.
In an answer to Jack Federico of Turner, Cameron said he sympathized with opponents.
"But we have to look to the future," Cameron said. "These two tax measures don't solve our problems in
the future."
With just 24 of the 60 seats, Republicans cannot do much in the House without support from Democrats,
- He promoted the telephone town hall
who backed the measures.
Hanna said Republicans would continue to put forth their alternatives for job creation through tax
through his integrated communication
model; social networks, web
incentives — and without specifying it, look to the Nov. 2 general election to win a few more seats. But he
said people have to hear the GOP message.
"We agree with you that this additional tax is a real burden," Hanna said in response to another caller.
"But our goal now is to come up with legislation we can introduce that will help create more jobs."
advertisement, enewsletter promotion,
and newspaper ads to make this happen.
Sunday, February 28, 2010 28
29. Step # 7 - Evaluation
- All of Rep. Cameron’s new tools came
with sophisticated analytics that:
- Measure web traffic
- Enews open rates and click throughs
- Social networking friend growth
- Interaction levels
- Survey responses
- Telephone town hall attendance
- These tools enable him to continually
refine and improve his strategies
- What areas can he improve?
- What is working?
Sunday, February 28, 2010 29
30. Cameron’s New Integrated Communications Model
Web Platform
Calls to Action eNewsletter
Telephone
Email Match
Town Hall
eSurvey & Social Network
Data Building Match
Social Media
Strategy
Sunday, February 28, 2010 30
31. social media takeaways
- Listen and React. Social networks are giant focus groups.
- Be creative and engaging. Today, information is no longer a scare
resource, attention is... How are you going to capture it?
- Test, Refine and Improve. Start small and see what is effective.
- Social media is a TWO way channel. Use it as an avenue for voter
contact just like a phone number, website, or email.
- Be careful. One bad Tweet or Facebook post can cost you.
- Relevant and Topical. Timing is everything.
Sunday, February 28, 2010 31
32. A Powerful New Coalition of Influence
ORTL
15,000 emails
12,000 social networks
Legislators and OAA
45,000 emails
Campaigns 41,000 social networks
100,000 emails
90,000 social networks
Oregonians In Common Sense
Action for Oregon
60,000 emails 125,000 emails
50,000 social networks 39,000 social networks
Oregonians For
Oregon Family Food & Shelter
Council 20,000 emails
36,000 emails Taxpayer n/a social networks
32,000 social networks
Defense Project
68,000 emails
66,500 social networks
Sunday, February 28, 2010 32
33. A New Tool to Reinforce Candidates
ORTL
15,000 emails
Legislators and 12,000 social networks
Campaigns OAA
100,000 emails 45,000 emails
n/a social networks 41,000 social networks
Lawn Signs
Phone Calls Endorsements
Oregonians In Common Sense
Action for Oregon
60,000 emails Smith 125,000 emails
for
50,000 social networks Senate 39,000 social networks
Fundraising Town Halls
Calls to Action Oregonians For
Oregon Family Food & Shelter
Council 20,000 emails
36,000 emails Taxpayer n/a social networks
32,000 social networks Defense Project
68,000 emails
66,500 social networks
Sunday, February 28, 2010 33
34. Resources
- Me (Luke Kintigh)
- Email: luke@commongroundoregon.com
- Twitter: @lukekintigh
- Facebook: facebook.com/luke.kintigh
- Book: Barack Obama’s Social Media Lessons for Business
Authored by Brent Leary * David Bullock
- Book: Yes We Did! Inside Look at How Social Media Built the Obama Brand
Authored by Rahaf Harfroush
- Website: www.insidefacebook.com
- Website: www.epolitics.com
- Website: www.emarketer.com
Sunday, February 28, 2010 34