Introduction to pestle factors

1. Learning outcomes
 Identify the 5 stages to marketing planning
 Explain the PESTLE factors
 Evaluate how a company can use PESTLE for marketing

2. Warm up the grey matter

3. Marketing Planning

5. 1. Audit of the
environment
2. SWOT
3. Marketing Audit
4. Marketing
Assumptions

6. Your turn
In your allocated groups
Provide a definition and examples
of each of the pestle factors
Activity Note
Share and move on. You will have 5
minutes on each factor, then the flipchart
paper will move to the next group.

7. Did you know?
In 4000BC in South America, South Africa and
Asia wall paintings were used to promote the
Politian's and commerce of the day
Identify a PESTLE factor they might have had to been be

8. How can you apply Pestle to a business
Consider the PESTLE factors that we
have discussed today.
Evaluate how they could impact on
the marketing of your chosen
business.
Provide scenarios where a significant
change to a pestle factor could
change (explain the change) and how
that may impact on your chosen
business. Consider how they would
change any of the 4 P’s.
For example
 What if the government introduced a minimum age for
purchasing full sugar soft drinks.
 What if there was a social change about full time education with
people choosing to gain experience rather than education.

9. Recap
 Identify the 5 stages to marketing planning
 Explain the PESTLE factors
 Evaluate how a company can use PESTLE for marketing

10. Further Reading
What Is Marketing Strategy Planning?
The marketing planning process.
What is PEST and why is it useful