Business Environment Scanning

2. Definition
Environment scanning can be defined as the
process by which organisations monitor their
relevant environment to identify opportunities
and threats affecting their business for the
purpose of taking strategic decisions

3. Approaches to Environment Scanning
• Systematic Approach
• Ad Hoc Approach
• Periodic form Approach-Internal and External

4. Sources of information for Environment Scanning
• Secondary Sources
• Mass Media
• Internal Sources
• External Agencies
• Formal studies done by other parties
• Spying Surveillance

5. Techniques of Environment Scanning
• Forecasting
• Scenario Analysis
• Spying
• Management Information System (MIS)
• Quick Environment Scanning Technique
(QUEST)

6. Appraisal of Environment
Factors affecting Environmental Appraisal
• Strategist Related Factors
• Organisation Related Factors
• Environment Related Factors

7. Thank You