a brief intro on environmental analysis

1. How to do environmental
analysis?
DONE BY,
M. ANITHA JESINTH,
1ST MBA

2. What is E.A?
• Environmental analysis is a strategic tool.
• It is a process to identify all the external and
internal elements, which can affect the
organization’s performance

3. Methods to conduct E.A
• A PESTLE analysis is the most common way of
undertaking such a review.
• There are even more methods like
• STEEPLED Analysis,
• Scenario Analysis,
• Issue Analysis,
• Stakeholder Analysis.

4. uses
• Preparing a marketing environmental analysis
is an essential step in understanding the
external local, national or international forces
that might affect your small business.

5. STEPS INVOLVED
• There are 4 stages.
I. Scanning,
II. Monitoring,
III. forecasting.,
IV. Assessing.

6. 1. Scanning
• - analysing the environment
• - Suddenly or evolved over time
• Successful scanning draws attention to
possible changes and events well before
occurrence.

7. 2. Monitoring
• - in-depth analysis of trends identified at
scanning stage
• - Focused and systematic than in scanning
• - Examination of environment

8. 3. Forecasting
• - anticipating the future
• - Forecast scope, speed and intensity of
environmental change
• - sometimes, the changes may be very
significant so as to call for a reforecasting.

9. 4. Assessment
• - purpose of E.A is to assess the impact of
environmental factors
• - here, the frame of reference moves from
understanding the environment

10. Approaches to E.A
I. Outside in (macro)
II. Inside out (micro)

11. Techniques for E.A
A. Verbal and written information
B. Search and scan
C. spying