Marketing homework help and exam solutions

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The Buffalo Bisons - $4

The Buffalo Bisons are a triple A affiliate of the New York Mets-players on this team are one level below
the major leagues where salaries can be huge. In the early days of the team s most recent incarnation,
sell outs were very common. Filing 20,900 seats was fairly easy in the early 90 s when the stadium
was still new and the team was a perennial contender. In recent years the selling effort has become
more difficult. Typical attendance is about 8,000 per game. (The following information is a fictional, but
realistic, account of the sales plan used by the Bisons.) The VP of Operations, Michael Salamone,
wants to design a sales incentive plan that will reinvigorate the fan babe for the Bisons. He recognizes
several realities.
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The importance of a company having a robust information management system strategy - $4
1. Evaluate the importance of a company having a robust information management system strategy.
Recommend two (2) actions that a company may take in order to protect its information assets from
potential disruption and loss. 2. Examine the major advantages and disadvantages of Microsoft
charging businesses to use Skype. Determine whether or not it would be beneficial for Microsoft to
charge businesses for the use of Skype. Provide a rationale for your response.
Types of Data - $5
In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you
think of other types of data? Bring up two examples for illustrating this concept from relevant and
recent Wall Street Journal articles (or other scholarly articles.) Discuss concepts by focusing on two
implications for, and examples of, marketing oneself, marketing in social media, or other up-to-date
online sources
Retail Environment - $4
Retail Environment Please respond to the following:analyze the overall role of store associates in
serving consumers who are better informed through technology. Support your answer with examples.
Please respond to the following:ideas that Achilles public relations campaign could use in order to
counter the false allegation that the company is involved in using exotic leathers illegally to make
formal shoes for women. Justify your response.
RBS brand - $4
1. Situational Overview: What are the strengths and weaknesses of the RBS brand? 2. Past
Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have
the promotional strategies impacted sales volume? What kind of return on investment is the company
getting for consumer promotions and trade promotions? 3. Push vs. Pull: Compare the relative merits
of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature
market setting.

Marketing strategy - $4
Find a recent news article about an organization that changed its marketing strategy. What were the
reasons for change? How did the organization approach the development and implementation of the
new strategy?
Singapore Airlines. Stella Artois - $7
1. Explain how the imagery of the ad communicates the product to the consumer? 2. Explain how the
imagery could insult or upset consumers in other cultures and why? 3. Explain if there are any sexual
overtones in this ad and why this ad would work better in some cultures? 4. How can this ad affect the
service s perceived quality? Figure 6.13: Stella Artois Ad Questions Answer all of the following
questions in a 2-3 page paper as they relate to the impact of the ad on consumers from different
cultures. 1. Explain how the imagery of the ad communicates the product to the consumer? 2. Explain
how the imagery could insult or upset consumers in other cultures and why? 3. Explain if there are any
sexual overtones in this ad and why this ad would work better in some cultures?..
PROFESSIONAL COMMUNICATION - $7
For this assignment, you will develop professional communications to a specific scenario with diverse
audiences. Even when responding about the same issue, the tone, style, structure, and content may
vary depending upon your audience. You will need to take into account the audience and the
communication outcome required. As the local manager of a new entertainment business for children,
you must abide by franchise rules by not awarding free passes for services for the first year. You have
just received several requests of this kind. Prepare a paper to include your responses to the following
request scenarios: A letter from a local public school requesting free passes for their charity auction. An
email from a local social service organization requesting free passes for their clients.
Cultures - $4
1.Individually: Select a situation that is currently in the news that involves two or more cultures. Analyze
the situation using Hofstede s original four dimensions, plus the universalism/particularism and
task/relationship dimensions. How does your cultural analysis help explain the situation? Given your
understanding of the cultural similarities and differences, what would you recommend that each side do
(or avoid doing) to resolve the situation? 2.In triads (groups of three): Each person in the triad presents
his or her cross-cultural situation and analysis. The triad then makes recommendations, as if it was a
consulting team advising the people in the actual situation, as to what they should do or avoid doing to
make the situation a success.

Business Ethics - $15
Write a Topic Paper, Annotated Bibliography and Reflective Paper Activity Description The literature
review resources listed above provide some insights into the development of a literature review. NCU
supports the thematic approach described in the resources. The annotated bibliography you have been
developing during this course should provide the sources for the literature review. Annotated
Bibliography: Assemble the 15+ annotations you have been accumulating during this course. They
should be presented in the same order as an APA reference list.
Setting Up a Help Desk - $5
One of the most critical problems faced by the information technology department in virtually every
organization is how to provide effective help to end-users facing problems with the technology. The
help desk is the point at which every frustration, every concern, and every mistake known to humanity
is brought for resolution. Typically staffed by lower-level and often new personnel, help desks often
have a reputation for minimal service and buck-passing. It shouldn t be this way, and doesn t have to
be; there s a lot of information out there about how to effectively manage and coordinate help services,
and a great deal of information about how important is to do so. But like many aspects of IT, this
knowledge doesn t always make it into the field in many organizations. A while ago, TechRepublic ran a
series on how to set up and manage help desks. you are expected to evaluate in a 2-3 page paper, the
best strategies for a successful help desk within an organization. Identify three (3) best practices and
provide some examples on how and why those strategies are important. Because this is a SLP, you
are expected to discuss the topic with practical approach. Do you have experiences that you can
describe about user support (as a user or as an IT person)? why were they good or bad? what
suggestions do you have?
Oasis Chemical Company - $4
The Oasis Chemical Company develops and manufactures pharmaceutical drugs for distribution and
sale in the United States. The pharmaceutical business can be very lucrative when useful and safe
drugs are introduced into the market. Whenever the Oasis research lab considers putting a drug into
production, the company must establish the following sets of null and alternative hypotheses:
Performance Appraisal - $4
What are the different performance appraisal methods? the one you find to be MOST effective (and tell
us why) and the one you find to be LEAST effective, Compare and contrast the following methods of
job evaluation: ranking, classification, factor comparison, and point method. Which of these do you feel
is most useful and why?

Appraisal system - $4
Review the Case application: APPRAISING THE SECRETARIES AT SWEETWATER U, What
performance appraisal system would you develop for the secretaries if you were Rob Winchester?
Defend your answer.
Employee orientation - $6
Employee orientation is handled differently in each organization. Let s talk about this in both the
theoretical perspective as well as in practical terms. Here are a few questions to get started. Should
companies offer formal orientation programs for all new employees, or should they be designed and
run by each individual supervisor, manager, or department head? (Support your answer.) Explain some
purposes for having employee orientations. Give an example from your own experience of the first
weeks on the job, either with or without an orientation program, and how you felt orientation helped you
settle in (or, if you didn t have an orientation, how that impacted your view of that job). How important is
career development to you? How much do you want your HR department to involve itself in your career
development? How much, as a future HR person (if you plan to be one), would you want to be involved
in your employees career development?
Dole - $12
This case is complex and involves a large multi-national corporation and foreign workers. Although the
case is from 1997, the ramifications of the final decision can still affect corporations today. Address the
following in a paper: 1. Is a corporation s instrumentality status defined as of the time of an alleged tort
or other actionable wrong? 2. Identify the shared responsibilities of the corporation and employees.
What are the steps taken to resolve this matter and avoid future ones? 3. What does the Court
conclude in this case and why? 4. Your thoughts on the case, its impact and results. Support your
paper with minimum of five (5) resources. In addition to these specified resources, other appropriate
scholarly resources, including older articles, may be included. Length: 5-7 pages not including title and
reference pages.
LG Electronics - $20
Your management team sees a number of similarities between your company operations and various
aspects of the LG Electronics case(attached). You are asked to research the case and then to bring the
outcome up to date with recent findings in the industry at the next managerial meeting. n a PowerPoint
presentation, address the following key points of the case and current legal situations that have
occurred since the case was completed: 1. Was there a binding agreement between Quanta and LG?
2. Though the agreement was well-publicized is it binding? Does it make the contract legal? Is this a
valid defense? 3. Explain in detail what constitutes the acceptance of an agreement, identifying any
critical elements required and how they apply in this case.

Worksite Protection - $12
Explain in a paper what you have learned about worksite protection for employees to address the
following: Under the decision in this case, when does a duty arise for the defendant Metro-North to
protect its employees? What does the court suggest that Metro-North should have done in this case
that would have satisfied the duty? May railroad workers invoke the Federal Employers Liability Act to
sue their employers for emotional distress due to asbestos, or some other disease-causing carcinogen,
exposure if it has not made them ill? Why or why not?
Ethics in study - $8
Develop a paper which includes an assessment of any ethical concerns for your intended research
topic as well as a brief review of the IRB Application. Length: 3-5 pages not including title and
reference pages References: Minimum of 3 scholarly resources. Your paper should demonstrate
thoughtful consideration of the ideas and concepts that are presented in the course and provide new
thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and
current APA standards. Review APA Form and Style.
Modern Book Distribution - $5
1. Modern Book Distribution, Inc. Case Study Evaluation (20 points). Richard Guy, CEO of Modern
Book Distribution, Inc. (MBD) scanned the Executive Summary of the consulting report he had just
received. Guy saw the report was filled with the latest buzzwords and hot concepts: Establish cross
docking facilities for high-volume deliveries to large customers centralize storage operations to
decrease safety stock levels leverage point-of-sale data to move toward a pull distribution
strategy...Guy was familiar with all of these phases and concepts at a superficial level, of course -
anybody who occasionally picked up The Wall Street Journal or Business Week would be. He was less
sure, however, if the consultants were trying to dazzle him with fads or if the kind of radical operating
changes that were being proposed in the report would help to position MBD for the future.Founded 80
years ago, MBD had been for many years one of the largest book distributors in the country.
Ethics - $15
1) how does managing ethical risk in the oil and gas industry relate to reducing accident? 2) Compare
the risk that BP , EXXON and the tracking industry continue to face in providing an adequate supply of
energy? 3) How can ethical leadership help the oil and gas industry to manage risk?
Social Media Policies - $4

Here are several tips for successfully completing this case study. You should incorporate information
from the textbook, the lectures, and maybe the discussions to support your position. In other words, tell
me more than just your opinion. Provide some relevant facts from the course material to support your
position. Utilize the LexisNexis database in the DeVry University Online Library to help you research
this project.
HR - $10
Question 1: What is job evaluation, and how is it used by compensation professionals? Discuss the
various techniques used in job evaluation. Question 2: Explain the similarities and differences that exist
among merit pay systems, incentive pay systems, and person-focused pay systems. Of the three of
these pay systems, which one would you implement at your company? Explain your choice Question 3:
Describe the various types of flexible work schedules. Would you prefer working one of these
schedules or would you prefer a regular schedule? Explain your answer. Question 4: Identify and
explain the different types of contingent workers. Why might a company choose a contingent worker
over a regular full time employee
Waiting - $5
Outcome: Students will analyze a waiting line system and determine key operating characteristics of
the system. A customer service center has customers call with questions about the use of a product.
The mean arrival rate of customer calls is 20 per hour and follows a Poisson distribution. The mean
service rate (how long it takes the call center employee to answer the customer s question) is 30
customers per hour (most customer questions can be answered rather quickly) and follows an
Exponential distribution.
Toyota - $8
I made an error. I was suppose to be working on Toyota not Nintendo. I did not realize that i made that
mistake. I would like you to make it on Toyota I need it by tomorrow morning. how much will it cost? It
will be the same assignment except it was supposed to be Toyota Vamry Hybrid
Assess a firm - $10
Assess a firm of your choice and the way it is organized internationally, in order to exploit global or
regional advantages, yet remain responsive to local conditions. Identify the firm you have selected and
summarize how it has been internationally organized over the past five years. Assess the structure and
modus operandi of the firm in relationship to its objectives to exploit global (or regional) advantages,
while remaining responsive to local conditions. Does the firm have the resources to compete
internationally? Provide your strategic recommendations for the firm to become a market leader in the
next five years.Mini-Paper FormatSubmitted in 12-point font, preferably Times New Roman, and

double-spaced with 1-inch marginsThe report should incorporate correct form, spelling, grammar,
sentence structure, and mmunication skills Each paper should be well-organized and well-written
(should not be more than four (4) pages in length)
Choose a controversial issue - $5
Choose a controversial issue. For the purposes of this assignment, it is best if you do not feel strongly
about the issue because you need to be objective about the good reasons for both sides. Write your
issue in question form, so you can clearly see the pro and con sides of the issues by answering yes or
no to the question. For example, you might write Does secondhand smoke cause cancer? Those who
answer yes are on the pro side of this issue; those who say no are on the con side. Conduct research
using the Virtual Library and/or the Internet and find eight sources. Four should be pro and four should
be con. Following this, study the research you compiled and choose three reasons for supporting the
pro side of the issue and three reasons for supporting the con side. Discuss the reasons for each side,
using evidence to support each reason. Finally, take a position on the issue and state why you found
the reasons for that position to be more credible. Acknowledge the strengths of the other side and also
explain why you found your chosen side s position to be stronger. In addition, comment on what you
learned in the process of studying both sides of an issue.
Luxury Hotel - $7
Address the changes in scope of an industry (either an industry you are currently employed within or
one that you would like to investigate and learn more about). Identify the industry you have selected
and summarize industry changes over the past five years. Ascertain the type of industry (i.e. emerging,
maturing, declining, or fragmented) and utilize a portfolio matrix to portray industry attractiveness and
competitive strengths. Which competitor has the best strategy in the industry? Identify industry drivers
for change and summary your projections for the industry going forward to the next five years.Mini-
Paper FormatSubmitted in 12-point font, preferably Times New Roman, and double-spaced with 1-inch
marginsThe report should incorporate correct form, spelling, grammar, sentence structure, and
communication skillsEach paper should be well-organized and well-written (should not be more than
four (4) pages in length).If you are able to please let me know what industry by tomorrow around 3ish
WRU - $4
Answer the following questions:You have been called in as a consultant to analyze the operations at
WRU. Based on the readings, what would you advise Widgets R Us to do in order to sustain the
competitive advantage in the widget market?What structural design changes might be undertaken to
improve the operations at the company?
True or False - $5

True or false holesaling includes all the activities involved in selling products or services directly to final
consumers for their personal, nonbusiness use.( )Page Ref: 392 Shopper marketing involves focusing
the entire marketing process from product and brand development to logistics, promotion, and
merchandising toward turning shoppers into buyers at the point of sale.( )Page Ref: 374 Department
stores carry narrow product lines with deep assortments within those lines. ( )Page Ref: 375 Self-
service retailers serve customers who are willing to perform their own locate-compare-select process
to save time or money.( )Page Ref: 375 Full-service stores usually carry more specialty goods for
which customers need or want assistance or advice.( )Page Ref: 375 In recent years, convenience
stores have redesigned their stores to closely focus on serving their primary market made up of young,
blue-collar men.( )Page Ref: 377 Superstores are much larger than regular supermarkets and offer a
large assortment of routinely purchased food products, nonfood items, and services.( )Page Ref: 377
Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership
fees.( )Page Ref: 376
True or False - $4
1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link
between the firm and its customers.( )Page Ref: 340 2) A company s channel decisions directly affect
the prices of its products. ( )Page Ref: 341 3) Producers use intermediaries because they create
greater efficiency in making goods available to markets.( )Page Ref: 342 4) The role of marketing
intermediaries is to transform the assortments of products made by retailers into the assortments
wanted by producers.( )Page Ref: 342 5) Each layer of marketing intermediaries that performs some
work in bringing the product and its ownership closer to the final buyer is a channel level.( )Page Ref:
343 6) The number of products supplied indicates the length of a channel. ( )Page Ref: 343
Write a case brief using the IRAC method. - $4
Write a case brief using the IRAC method. Write an explanation of no more than 750 words about how
the legal concepts in the selected case can be applied within a business managerial setting Topic
Article: I found this discrimination case which I think would be great to go with here is the
link:http://www.scotusblog.com/2013/06/court-rules-for-employers-in-two-employment-discrimination-
cases/ Southwestern Medical Center v. Nassar,My portion of the IRAC method is conlusion.
CJS 200 Entire Course - $25
CJS 200 Assignment: The Prison System
CJS 200 Assignment: The Effects of Punishment and Sentencing
CJS 200 CheckPoint: Prison Populations
CJS 200 Assignment: Inside Criminal Law
CJS 200 CheckPoint: Causation of Crime
CJS 200 CheckPoint: Law Enforcement Agencies
CJS 200 Assignment: The Rules of Law Enforcement

CJS 200 CheckPoint: Terrorism and Cyber Crime
CJS 200 CheckPoint: Intermediate Sanctions
CJS 200 CheckPoint: Jails
CJS 200 CheckPoint: Models of the Criminal Justice System
CJS 200 CheckPoint: Causation of Crime Collaboration Activity
CJS 200 CheckPoint: Responsibilities of State and Federal Courts
CJS 200 Final Project: The Criminal Justice System - PLEASE ADD OWN
IMAGES
CJS 200 Week 6 CheckPoint: Pretrial Procedures - PLEASE ADD OWN IMAGES
CJS 200 Week 1 DQs
CJS 200 Week 3 DQs
CJS 200 Week 5 DQs
CJS 200 Week 7 DQs
CJS 210 Week 1 Checkpoint Policing in U.S. Society Response
CJS 210 Week 1 DQ 1 and DQ 2
CJS 210 Week 2 Assignment Police Organization Paper
CJS 210 Week 3 Checkpoint Organizational Theories Response
CJS 210 Week 4 Checkpoint Women and Minorities in Law Enforcement Response
CJS 210 Week 4 Assignment Officer Selection and Training Process Paper
CJS 210 Week 5 Checkpoint Personal Side of Policing Response
CJS 210 Week 6 Checkpoint Reactive Patrol Response
CJS 210 Week 6 Assignment Police Roles and Functions Paper
CJS 210 Week 7 Checkpoint Police Misconduct Response
CJS 210 Week 8 Checkpoint Issues in Policing Response
CJS 210 Week 8 Assignment Critical Issues Paper
CJS 210 Week 9 Capstone Discussion Question
CJS 210 Week 9 Final Project Future of Policing Paper
CJS 220 Week 2 Checkpoint Structure of the Courts
CJS 220 Week 2 Individual Law Opinion Paper

CJS 220 Week 3 Checkpoint Due Process
CJS 220 Week 3 Checkpoint Legal Defenses
CJS 220 Week 4 Checkpoint Attorney Client Confidentiality
CJS 220 Week 4 Individual Assignment Prosecution Versus Defense Paper
CJS 220 Week 5 Checkpoint Path to a Judgeship
CJS 220 Week 6 Checkpoint Case Attrition
CJS 220 Week 6 Assignment Criminal Justice Models Paper
CJS 220 Week 7 Checkpoint The Bail System
CJS 220 Week 8 Checkpoint Juvenile Court Process
CJS 220 Week 8 Individual Assignment Punishment Philosophy Paper
CJS 220 Week 9 Final Project Appeals Process Paper
CJS 230 Week 2 Checkpoint Development of Corrections
CJS 230 Week 2 Assignment Penitentiary Ideal and Models of American Prison Paper
CJS 230 Week 4 Checkpoint History of State and Federal Prisons
CJS 230 Week 4 Assignment State and Federal Prison Systems Paper
CJS 230 Week 5 Checkpoint Objectives of Punishment
CJS 230 Week 6 Checkpoint Prison Environment
CJS 230 Week 6 Assignment Corrections Accreditation and Privatization Paper
CJS 230 Week 7 Checkpoint Prisoners Worksheet
CJS 230 Week 8 Checkpoint Parole and Mandatory Release
CJS 230 Week 8 Assignment Rehabilitation Paper
CJS 230 Week 9 Final Project Community Corrections Paper
CJS 240 Week 1 checkpoint Statistics Checkpoint
CJS 240 Week 2 Checkpoint Delinquency Deterrence Response

CJS 240 Week 2 Assignment Individual Theories Assignment
CJS 240 Week 3 Checkpoint Sociological Theories Response
CJS 240 Week 4 Checkpoint Case Study Critique Checkpoint (Appendix C)
CJS 240 Week 4 Assignment Gender and Family Assignment
CJS 240 Week 5 Checkpoint The Justice Systems (Appendix D)
CJS 240 Week 6 Checkpoint Probation
CJS 240 Week 6 Assignment Corrections and Treatment
CJS 240 Week 7 Checkpoint Gang Development and Control Checkpoint (Appendix
E)
CJS 240 Week 8 Checkpoint Drug Use and Delinquency Response
CJS 240 Week 8 Assignment Drug Czar Presentation
CJS 240 Week 9 Capstone DQ
CJS 240 Week 9 Final Punishment versus Rehabilitation
CJS 250 Week 1 Checkpoint Historical Laws and Security
CJS 250 Week 1 Assignment Biography of Allan Pinkerton
CJS 250 Week 2 Checkpoint Threat and Risk Assessment
CJS 250 Week 3 Exercise Interview schedule
CJS 250 Week 3 Assignment Security Objective Components
CJS 250 Week 3 Checkpoint Risk Managment
CJS 250 Week 4 Checkpoint Models of Physical Security (Appendix D)
CJS 250 Week 5 Checkpoint Evaluating Safe Work Conditions Appendix E
CJS 250 Week 5 Checkpoint Floor Plan
CJS 250 Week 5 Assignment Security Manager Interview
CJS 250 Week 6 Checkpoint Security Assessment
CJS 250 Week 7 Checkpoint Public Relations and Professionalism
CJS 250 Week 7 Assignment Relationship between Private and Public Police
CJS 250 Week 8 Checkpoint Law and Legal Issues
CJS 250 Week 9 Capstone CheckPoint
CJS 250 Week 9 Final The Security Plan

MKT 230 Week 1 CheckPoint Marketing Concepts (Ash Course) - $6
MKT 230 Week 1 CheckPoint Marketing Concepts (Ash Course)
CheckPoint: Marketing Concepts
Using the information found in Ch. 1 of the textbook, complete the Marketing
Concepts table found in Appendix B.
Post your completed Appendix B as an attachment in the Assignments link of the
ecampus.
MKT 230 Week 1 DQ 1 and DQ 2 (Ash Course) - $4
MKT 230 Week 1 DQ 1 and DQ 2 (Ash Course)
Discussion Questions
Many people regard marketing simply as advertising. Advertising is a part of
marketing, but it is not the whole picture. What arguments can you make against the
common assumption that marketers only worry about advertising? What are some of
the roles that marketers play within an organization?
Your instructor assigns to you one of the 4 P's of the marketing mix to discuss.
^scribe the key points of goods or services as they apply to the piece of the
marketingmix assigned to you: product, price, promotion, or place. How will your
good or service be affected by the other three pieces of the marketing mix?...
MKT 230 Week 2 Assignment Marketing Plan Exercise (Ash Course) - $6
MKT 230 Week 2 Assignment Marketing Plan Exercise (Ash Course)
Assignment: Marketing Plan Exercise
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 1–5 of the Marketing Plan Exercise.
Include two to three outside referencesto support your answers with research...
MKT 230 Week 2 CheckPoint Decision Time at Qode (Ash Course) - $6
MKT 230 Week 2 CheckPoint Decision Time at Qode (Ash Course)

CheckPoint: Market Planning at QOde
Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook.
Write a200–300 word response describing how the three steps of business planning–
strategic, functional, and operational–can be seen inthe marketing decisions being
made by Qode...
MKT 230 Week 3 CheckPoint Consumer Decision Making Process (Ash Course) - $6
MKT 230 Week 3 CheckPoint Consumer Decision Making Process (Ash Course)
CheckPoint: Consumer Decision-Making Process
In this CheckPoint, you exercise critical thinking skills and identify the stages of the
decision-making process involved with purchasing a new product. Describe the
logical inquiry and problem-solving methods that were used to evaluate alternatives,
select a product, and evaluate the product post-purchase...
Consider a recent purchase that you or a family member hasmade. Examples include
a household product, DVD or CD, grocery item, or electronic device. Describe the
item andlist three reasons you purchased that product as opposed to another product.
Then, identify the internal influences that describe each reason you made your
purchase: perception, motivation, learning, attitudes, personality, age group, the
family life cycle, or lifestyle...
MKT 230 Week 4 Assignment Target Market Strategy Presentation (Ash Course) - $6
MKT 230 Week 4 Assignment Target Market Strategy Presentation (Ash Course)
Resource: Ch. 7 in Marketing:Real People, Real Choices
Select a new product or service thatyouwould like to introduce to the marketplace.
You use this same product whencompleting your Final Project in Week Nine...

MKT 230 Week 4 CheckPoint Customer Relationship Management (Ash Course) - $6
MKT 230 Week 4 CheckPoint Customer Relationship Management (Ash Course)
Review the descriptions of customerrelationship management (CRM) characteristics
found in Appendix D.
Complete Appendix D by identifying ,tivitiesthat can be classified by each
characteristic of a CRM plan: share of customer,lifetime value of a customer,
customer equity, or high-value customers.
Post yourcomplete Appendix D as an attachment in the Assignments link of the
ecampus.
MKT 230 Week 5 CheckPoint New Product Development (Ash Course) - $6
MKT 230 Week 5 CheckPoint New Product Development (Ash Course)
Read the following: You are workinginthe product development department of a
company that creates householdproducts. Your team has come up with an idea for a
revolutionary new cleaningproduct...
Look aroundyour home or office and select three products you currently use.
Brieflydescribe each product. How would you classify each one?
When responding to yourclassmates, state if you agree or disagree with their
classification andexplain why. Do you think their product could be classified
differently? If so,explain your reasoning...
MKT 230 Week 6 Assignment Life Cycle Management Analysis (Ash Course) - $6
MKT 230 Week 6 Assignment Life Cycle Management Analysis (Ash Course)
In this assignment, you practiceusing critical thinking skills. You analyze a case by

conducting research,defining problems, and making recommendations. Remember to
suspend personalbias and judgment while investigating the multiple stages of
product strategiesand life cycle management...
MKT 230 Week 6 CheckPoint Branding Strategies - $6
MKT 230 Week 6 CheckPoint Branding Strategies
Select a large company that has created a strongproduct identity in the market. What
branding strategies has the company usedto create its product identity?
Provide examples and explain your reasoningin a 200- to 300-word response as an
attachment in the Assignments link of the ecampus.
MKT 230 Week 7 CheckPoint Integrated Marketing Communication (Ash Course) - $6
MKT 230 Week 7 CheckPoint Integrated Marketing Communication (Ash Course)
The goal of integrated marketing communication (IMC) istoproduce a unified
promotional message that has the customer as its focus. Allpromotional activity, such
as media advertising, sales promotion, personalselling sponsorships, and public
relations, is geared toward delivering ,onsistent uniform message.
Draft a 200- to 300-word responseanswering the following questions:
Howdoes an organization establish an IMC plan?
Whatare some of the different stages a company goes through when developing
itsIMCstrategy?
Postyour response as an attachment inthe Assignments link of the ecampus
Imagine thatyou are a mentor to a new employee at a marketing firm. The new
employee ishaving trouble understanding what the term marketcommunication really
means. Using what you have learned, explain to thenewemployee how marketing
communication can influence a buyer...

MKT 431 Final Exam Guide - $11
MKT 431 Final Exam Guide
1. Unlike traditional research, the entrepreneurial approach recognizes that customers
are emotional, not just rational, and their feelings and instincts influence their
__________.
2. Word of mouth (WOM) is essentially a ________ _________ with information
passing from one individual to another, then to another—the oldest method of
marketing in a snail-mail world...
MKT 431 Week 1 Individual Assignment Business Opportunity Paper(2 Papers) - $7
MKT 431 Week 1 Individual Assignment Business Opportunity Paper(2 Papers)
This Tutorial contains 2 Different Papers
Individual
Business Opportunity Paper
Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that
industry:
Apparel
Food and Beverage
Telecommunications
Home improvement
Technology
Research the market trends in that industry.
Write a 750- to 1,050-word paper in APA format that identifies your business
opportunity. Your paper should include at least three research sources on market
trends that support your opportunity.
Format your paper consistent with APA guidelines.
MKT 431 Week 2 Team Assignment Trends and Conditions Paper(2 Papers) - $7
MKT 431 Week 2 Team Assignment Trends and Conditions Paper(2 Papers)
Trends and Conditions Paper

Select an industry that a teammate researched in the Individual Assignment.
Identify a good business opportunity in that industry that wasn’t presented by
members of your team in the individual assignment...
MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement
Presentation (2 Presentation) - $7
MKT 431 Week 3 Individual Assignment Niche Marketing and Customer
Involvement Presentation (2 Presentation)
This Tutorial contains 2 Different Papers/Presentation
Niche Marketing and Customer Involvement Presentation
Resources: University Library, Internet, and the Virtual Organizations can be found
on the student website
Create a 10- to 15-slide Microsoft® PowerPoint® presentation on niche marketing
and customer involvement for your selected organization...
MKT 431 Week 4 Team Assignment Memo to Business Partners(2 Papers) - $7
MKT 431 Week 4 Team Assignment Memo to Business Partners(2 Papers)
Memo to Business Partners
Conduct a competitive analysis for that business opportunity using the business
opportunity that your Learning Team has identified in Week Two.
Write a 1,050- to 1,400-word memo to your prospective business partners in which
you complete the following...
MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2 Papers) - $7
MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2
Papers)
Ethics and Product Consumption Paper

Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following...
MKT 431 Week 5 Team Assignment Marketing Your Business Paper(2 Papers) - $7
MKT 431 Week 5 Team Assignment Marketing Your Business Paper(2 Papers)
Marketing Your Business Paper
Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry
and business opportunity you have been writing about in the previous Learning Team
assignments...
MKT 435 Week 1 Individual Assignment Consumer Behavior Paper - $8
MKT 435 Week 1 Individual Assignment Consumer Behavior Paper
Individual Assignment: Consumer Behavior Paper – Post in your Assignments Tab.
Resources: Internet, University Library
Write a 700- to 1,050-word paper in which you relate consumer behavior to
marketing. In your paper address the following...
MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation - $8
MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation
Individual Assignment: Analyzing Buyer Behavior Simulation Summary
Resources: Internet, University Library, and the simulation, Analyzing Buyer
Behavior, can be found on your student Web site...
MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper - $8

MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper
Learning Team Assignment: Segmentation, Targeting, and Positioning Paper
Select an existing product or service from an existing organization. This product or
service is the basis for this and subsequent Learning Team Assignments...
MKT 435 Week 3 Individual Assignment Data Memo - $8
MKT 435 Week 3 Individual Assignment Data Memo
Individual Assignment: Data Memo
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth
over the past few years. In order to increase its customer base, Kudler Fine Foods is
creating an Integrated Marketing Communications (IMC) plan and has hired you as a
research consultant...
MKT 435 Week 4 Team Assignment External and Internal Influences Paper - $8
MKT 435 Week 4 Team Assignment External and Internal Influences Paper
Learning Team Assignment: External and Internal Influences Paper
Select the same product or service that your Learning Team chose for your
Segmentation, Targeting, and Positioning Paper...
MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper - $8
MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper
Individual Assignment: Consumer Decision-Making Process Paper
Write a 700- to 1,050-word paper in which you summarize the elements of the
consumer decision-making process...

MKT 435 Week 5 Team Assignment Repositioning Presentation - $8
MKT 435 Week 5 Team Assignment Repositioning Presentation
Learning Team Assignment: Repositioning Presentation
Selectthe same product or service that your Learning Team chose for your
Segmentation, Targeting, and Positioning Paper...
1.The objective of public relations is to sell:
2.The R-A-C-E approach to defining public relations includes the following
components:
3.The job of public relations professional is very much that of an “interpreter,”
where he interprets...
MKT 438 Week 1 DQ 1 - $4
MKT 438 Week 1 DQ 1
Should a company be concerned with public opinion? Why or why not?
MKT 438 Week 1 DQ 2 - $4
MKT 438 Week 1 DQ 2
Which PR communication tool do you feel is the most effective? Why?
MKT 438 Week 1 DQ 3 - $4
MKT 438 Week 1 DQ 3
What role does PR play in your organization? Explain your answer.

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper - $8
MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
Write a 700- to 1,050-word paper in which you define PR. Include in
your paper...
MKT 438 Week 2 DQ 1 - $4
MKT 438 Week 2 DQ 1
What are some positive and negative aspects of publicity?
MKT 438 Week 2 DQ 2 - $4
MKT 438 Week 2 DQ 2
At what stage of the PR campaign should evaluation occur? Explain your answer.
What are three types of evaluation techniques used in PR? What are examples of
each?
MKT 438 Week 2 DQ 3 - $4
MKT 438 Week 2 DQ 3
How would PR research impact a PR team? Give an example.
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper - $8
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website

Select a PR scenario from the following list:
An organization is planning to introduce a new product or
service in another country...
MKT 438 Week 3 DQ 1 - $4
MKT 438 Week 3 DQ 1
What PR tools are critical in building long-term relationships an organization's
publics? What are the advantages and disadvantages of these tools?
MKT 438 Week 3 DQ 2 - $4
MKT 438 Week 3 DQ 2
What is your organization's relationship with the local, regional, national, and global
media? How does it impact your organization's PR coverage?
MKT 438 Week 3 DQ 3 - $4
MKT 438 Week 3 DQ 3
How critical is the internal communications process in PR? Explain.
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper - $8
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
Select an organization with which you are familiar, and identify an
issue within that organization that would have both organizational
and societal implications.
Write a 1,050- to 1,400-word paper in which you complete the
following...

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper - $8
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
Write a 1,250- to 2,000-word paper in which you recommend
strategies to build media relations and generate publicity for the
organization selected in Learning Team Meeting One. Address the
following in your Strategy Paper...
MKT 438 Week 4 DQ 1 - $4
MKT 438 Week 4 DQ 1
Why is it important to integrate anticipated crisis responses in an organization's
proactive PR planning?
MKT 438 Week 4 DQ 2 - $4
MKT 438 Week 4 DQ 2
What potential effects can a crisis have on an organization? Explain your answer.
MKT 438 Week 4 DQ 3 - $4
MKT 438 Week 4 DQ 3
Read the case on the Exxon Valdex. What do you see as the top PR problems from
this case and what would you do differently if you were in the PR department?
MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis - $8
MKT 438 Week 4 Individual Assignment Effective Communication Case Study
Analysis

Resource: The Practice of Public Relations
Select one of the following case studies located in The Practice of
Public Relations or a case study assigned or approved by faculty...
MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation - $8
MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report
Presentation
Prepare a 5- to 7-minute oral Progress Report Presentation
accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating
the work completed on your PR Campaign up to this point.
MKT 438 Week 5 DQ 1 - $4
MKT 438 Week 5 DQ 1
How has technology impacted the dissemination of information to global publics?
MKT 438 Week 5 DQ 2 - $4
MKT 438 Week 5 DQ 2
How can the power of PR influence and change your point of view? Is this ethical?
MKT 438 Week 5 DQ 3 - $4
MKT 438 Week 5 DQ 3
How has globalization, technology, and diversity affected PR in the past five years?
MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary - $8

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation
Summary
Resources: the simulation Managing a Crisis Using PR located on
the student website.
Complete the simulation.
Write a 600- to 900-word summary answering the following
questions...
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) -
$8
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign
Kudler Foods)
Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes
illustrating the strategy and tactics of your PR Campaign.
Write a 3,750- to 4,500-word paper integrating revised versions of
your previous Learning Team Assignments...
MKT 445 Week 1 Individual Assignment Sales Function Paper - $8
MKT 445 Week 1 Individual Assignment Sales Function Paper
Write a 700-to 1,050-word paper using your own organization, or an organization of
your choice, in which you address the following...
MKT 445 Week 2 DQ 1 and DQ 2 - $4
MKT 445 Week 2 DQ 1 and DQ 2
How is selling to a business different from selling to a consumer? What is the
difference in personnel involved and the selling process?...

MKT 445 Week 2 Team Assignment Sales Plan Phase One - $8
MKT 445 Week 2 Team Assignment Sales Plan Phase One
You are the vice president of sales for the company of the product that you select.You
have been asked to prepare a sales plan for the CEO.
Select an existing product.
Obtain faculty approval of the product .
Write a 1,750-word minimum sales plan report that is 6–10 pages in length including
charts and data graphs. In the sales plan report you must include the following...
MKT 445 Week 3 Individual Assignment Sales Relationship Paper - $8
MKT 445 Week 3 Individual Assignment Sales Relationship Paper
Write a 1,050- to 1,400-word paper in in which you compare and contrast the cost of
customer retention versus customer acquisition. Explain the different types of
relationships for business-to-business and business-to-consumer in the presale and
post sale in terms of the decision to buy and customer retention.
Format your paper consistent with APA guidelines.
MKT 445 Week 2 Team Assignment Sales Plan Phase One - $8
MKT 445 Week 2 Team Assignment Sales Plan Phase One
You are the vice president of sales for the company of the product that you select.You
have been asked to prepare a sales plan for the CEO...
MKT 445 Week 3 Team Assignment Sales Plan Phase Two - $8
MKT 445 Week 3 Team Assignment Sales Plan Phase Two
Resources: Sales Plan: Phase One paper, University Library, Internet
Utilize the organization and paper from Sale Plan: Phase One.
Write a 3,500-word minimum sales plan report that includes 12–22 pages in length
with charts and data graphs. In the sales plan report you must include the following...

MKT 445 Week 4 Individual Assignment Sales Management Paper - $8
MKT 445 Week 4 Individual Assignment Sales Management Paper
Write a 1,050- to 1,400-word paper in which you compare the different management
techniques used to optimize sales personnel performance. Address the following in
your paper...
MKT 445 Week 5 Team Assignment Sales Plan Phase Three - $8
MKT 445 Week 5 Team Assignment Sales Plan Phase Three
You represent the vice president of sales for the company of the product that you
selected. You have been asked to prepare a sales plan for the CEO. You have learned
that your product life cycle has changed. Your product reached the maturity phase and
has been declining in sales. You now must start with the introduction stage of a new
similar product...
1. As a consumer you are exposed to hundreds and maybe even thousands of
commercial messages every day. These messages may appear in the mass media, as
even sponsorships, telemarketing calls, or even as e mails. The correct term for all
these commercial messages is:
2. Which of the following is the best example of a tangible good?
3. In commercials for Wal Mart, satisfied customers explain why they like to shop at
the retail store. The people in these commercials describe how Wal Mart provides a
one stop shopping place for them and how they like saving time as well as money by
shopping at Wal Mart. In terms of the message dimensions, the Wal Mart ad is an
example of a(n) _______message...

What is advertising? How does it differ from marketing? How does your company, or
a company that you are familiar with, use advertising? Provide an example.
MKT 447 Week 1 Individual Advertising Past and Present Paper - $8
MKT 447 Week 1 Individual Advertising Past and Present Paper
Advertising Past and Present Paper
Select a print advertisement from before 1970 for a product or service that is still in
existence.
Locate a current advertisement for the same product or service.
Write a 1,050- to 1,400-word paper in which you analyze how the target market for
the product or service has changed...
What is perception? Why does each consumer see a product differently? How does
this affect the consumer decision-making process?
MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief - $8
MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief
Advertising Plan and Creative Brief
Your Learning Team has been selected as the ad agency for Baderman Island, a
fictitious company located in the list of Virtual Organizations.
Resources: Virtual Organization found on student website, Internet, University
Library
Select one of the following target markets for Baderman Island...

What is the role of emotional appeal with effective advertising? Would you consider
humor to be an important element for effective advertisements? Why or why not? In
what circumstances might humor not be appropriate?
MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper - $8
MKT 447 Week 3 Individual Effective Advertising Planning and Implementation
Paper
Effective Advertising Planning and Implementation Paper
Select a product with which you are familiar.
Obtain faculty approval for your selected product.
Research the company for the campaign that supports that product.
Write a 1,400- to 1,750-word paper in which you examine the key elements of this
advertising, including...
What is media strategy? Why should your media strategy mirror your marketing
strategy? How does your target market's media consumption affect the strategy?
MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper - $8
MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper
Advertising, Creative, and Media Strategies Paper
Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet,
and University Library.
Select the advertising objectives developed in the Advertising Plan and Creative Brief
assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising,
creative, and media strategies. At a minimum, your paper must include an advertising
plan consisting of the following...

MKT 447 Week 5 Individual Future Trends in Advertising Paper - $8
MKT 447 Week 5 Individual Future Trends in Advertising Paper
Future Trends in Advertising Paper
Write a 1,400- to 1,750-word paper in which you identify a minimum of three key
trends that might affect advertising in the future; for example, regulatory, Internet and
interactive media, globalization, innovation, and so forth.
· Support each trend with at least one real-world example...
MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation - $8
MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation
Final Advertising Campaign Presentation
Resources: Advertising, Creative, and Media Strategies Paper, Internet, University
Library
Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s
notes, consisting of a minimum of 12 to 15 slides...
MKT 450 Week 1 Individual Assignment International and Domestic Marketing Comparison
Paper - $8
MKT 450 Week 1 Individual Assignment International and Domestic Marketing
Comparison Paper
Resources: Student website, University Library
Select a country other than one in North America. This country is the basis for this
assignment and subsequent Individual Assignments.
Write a 1,050- to 1,400-word paper in which you compare and contrast marketing in
your selected country and in the United States...
MKT 450 Week 2 Team Assignment International Marketing Plan Mission Statement and
Objectives Paper - $8

MKT 450 Week 2 Team Assignment International Marketing Plan Mission Statement
and Objectives Paper
Resources: Internet, University Library, student website
Select a country other than one in North America. Then select a company and a
product or service. When selecting a country, be aware of the following factors:
access to information about the country, the ability to incorporate personal and
professional experience from team members, and the plausibility of marketing the
selected product to the country...
MKT 450 Week 3 Individual Assignment Research Methodologies Paper - $8
MKT 450 Week 3 Individual Assignment Research Methodologies Paper
XYZ, Inc.’s executive management team has decided to market the organization’s
top-selling product to the country that you selected for your International and
Domestic Marketing Comparison Paper in Week One. You are the marketing manager
for XYZ, Inc...
MKT 450 Week 3 Team Assignment Detailed International Marketing Plan Outline Part I - $8
MKT 450 Week 3 Team Assignment Detailed International Marketing Plan Outline
Part I
Resources: Internet, student website, University Library
Utilize your selected company, product, and country.
Write a 1,050- to 1,400-word detailed outline of the first portion of your International
Marketing Plan. Include at least one paragraph addressing each of the following
items...
MKT 450 Week 4 Team Assignment Detailed International Marketing Plan Outline Part II - $8
MKT 450 Week 4 Team Assignment Detailed International Marketing Plan Outline
Part II
Utilize the company, product, and country you used for the Detailed Marketing Plan
Outline: Part I
Write a 1,050- to 1,400-word detailed outline of the second portion of your

International Marketing Plan. Include at least one paragraph addressing each of the
following items...
MKT 450 Week 5 Individual Assignment International Marketing Ethics Paper - $8
MKT 450 Week 5 Individual Assignment International Marketing Ethics Paper
Riordan Manufacturing is considering marketing its top-selling product to
organizations in the country that you selected for your International and Domestic
Marketing Comparison Paper.
Resources:Riordon Manufacturing Virtual Organization on student website, Internet,
University Library
Write a 700- to 1,400-word paper in which you identify the three most pertinent
ethics issues faced by Riordan Manufacturing in conducting business in your selected
country.
MKT 450 Week 5 Team Assignment Final International Marketing Plan Paper and Presentation -
$8
MKT 450 Week 5 Team Assignment Final International Marketing Plan Paper and
Presentation
Prepare a final version of your International Marketing Plan including a cover letter,
cover page, and executive summary. Update and revise your plan based on the
following considerations...
1 The foundation of an IMC plan includes which of the following elements? (Check
all that apply)
2 A system of partnerships and alliances that a firm creates to source, augment, and
deliver its offerings is called ________.
3 Which of the following are elements of the communication process? (Check all that
apply)...

MKT 498 Week 1 DQ 1 - $4
MKT 498 Week 1 DQ 1
What is integrated marketing?
What is the value of integrated marketing in today’s business environment?
How is integrated marketing different from traditional marketing?
MKT 498 Week 1 DQ 2 - $4
MKT 498 Week 1 DQ 2
What are the "non-quantifiable" tools in marketing? How can these tools be
evaluated? What is the value of using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing strategy for a marketing plan?
MKT 498 Week 1 DQ 3 - $4
MKT 498 Week 1 DQ 3
What are the different types of tools available for businesses to conduct marketing
analyses? How are the outcomes different? How are the different tools for marketing
analyses important in developing an integrated marketing communication? Provide
an example.
MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper - $8
MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing
Paper
Write a 700- to 1,050-word paper in which you describe the purpose and value of
integrated marketing. (2 points)
In your paper, investigate an existing company and determine if the company has an
integrated marketing campaign for one of the products or services they sell. Address
the following in your paper...

MKT 498 Week 2 DQ 1 - $4
MKT 498 Week 2 DQ 1
Why is it important to have a unique competitive advantage (often called a unique
selling proposition, or USP)? Is a competitive advantage perceived or real?
MKT 498 Week 2 DQ 2 - $4
MKT 498 Week 2 DQ 2
What is a target market? How do you segment a market to identify a target market?
What is the value of identifying the optimal target market for a product or service?
MKT 498 Week 2 DQ 3 - $4
MKT 498 Week 2 DQ 3
How does demographic and geographic data collection differ from psychographic and
life cycle data collection? What is the value of each? Provide examples.
MKT 498 Week 2 DQ 4 - $4
MKT 498 Week 2 DQ 4
What assessment tools might a business use to determine what your competition is
doing? How do you collect data on the competition? Provide examples.
MKT 498 Week 2 DQ 5 - $4
MKT 498 Week 2 DQ 5
What is the value and purpose of a marketing positioning statement? How does the
assessment affect the development of the marketing position? How often should the
marketing position change or be reviewed? Does it depend on the type of business or

customer? Provide examples.
MKT 498 Week 2 DQ 6 - $4
MKT 498 Week 2 DQ 6
Why is product life cycle important? What changes should occur in advertising, sales,
and promotion at the various stages of the product life cycle? Provide examples.
MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table - $8
MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table
Complete the Marketing Analysis Tools Table which is posted in the Course
Materials Forum. This table lists the various tools that are used by marketers to
analyze product positioning, competitive positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks with the appropriate information that
describes the tool and that then compares the strengths and weaknesses of using each
tool to create a marketing strategy.
Format your table consistent with APA guidelines for in-text citations and references.
MKT 498 Week 3 DQ 1 - $4
MKT 498 Week 3 DQ 1
What are some of the current trends influencing the effectiveness of advertising?
What effect does emerging technology have on advertising? What are the changes in
consumer behavior that are being affected?
MKT 498 Week 3 DQ 2 - $4
MKT 498 Week 3 DQ 2
Identify a current and innovative advertising campaign you have observed recently.
What are the characteristics of the campaign? Why is it innovative?

MKT 498 Week 3 DQ 3 - $4
MKT 498 Week 3 DQ 3
What is CPM? Why is CPM important? What are some of the differences between
“total cost of CPM” and “advertisement versus the CPM rate”?
MKT 498 Week 3 DQ 4 - $4
MKT 498 Week 3 DQ 4
Why is important for a business to consider alternative marketing tactics when
developing an integrated marketing communication (IMC) campaign? What are some
of the strengths of each type of communication? Provide examples. How do the types
of communication vary by product category?
MKT 498 Week 3 DQ 5 - $4
MKT 498 Week 3 DQ 5
What is the difference between quantifiable and non-quantifiable outcomes in
marketing? Provide an example. How do these outcomes affect the post-evaluation of
branding and positioning strategies with regards to an IMC plan? How does a
marketing plan justify the non-quantifiable tools in its strategy?
MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper - $8
MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage
Paper
Select the product or service from the Integrated Marketing Discussion in Week Two.
Write a 1,600- to 2,000-word paper for which you first research the current customer
base, buyer behavior, demographics, psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for the product or service your team is
studying...

MKT 498 Week 4 DQ 1 - $4
MKT 498 Week 4 DQ 1
What is the relationship between a target market and selecting a distribution channel?
How do the changes in the target market affect the design of the distribution channel?
Provide an example.
MKT 498 Week 4 DQ 2 - $4
MKT 498 Week 4 DQ 2
What decisions go into selecting a distribution channel? What decisions go into
selecting new distribution channels? What is the difference between a vertical and a
horizontal distribution channel? Provide an example.
MKT 498 Week 4 DQ 3 - $4
MKT 498 Week 4 DQ 3
What effect has e-commerce had on traditional brick-and-mortar business? Provide at
least two examples and explain the effects. How can a business determine what
proportion of the budget should be allocated for e-commerce? How has e-commerce
globalized the small business?
MKT 498 Week 4 DQ 4 - $4
MKT 498 Week 4 DQ 4
What is a value-added network? What are the advantages and disadvantages of
selecting value-added networks? How does the distribution change with the different
stages of the product life cycle?

MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper - $8
MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
Use the product or service that your Learning Team selected in the Integrated
Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you identify one marketing option from
each category below which would be realistic for the product or service examined.
The categories are...
MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation - $8
MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation
Utilize the research from your Learning Team’s Target Market and Competitive
Advantage Analysis in Week Three.
Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and
justify a Marketing Position Statement for the selected product or service...
MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper - $8
MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC)
Plan Paper
Refer to the University Material: Integrated Marketing Communications (IMC) Plan
and Presentation located on the student website.
Week 5 Team Assignment
I thought the breakdown could be as follows...
MKT 575 Week 1 Assignment Identify the Macro Environment - - $7
MKT 575 Week 1 Assignment Identify the Macro Environment
Consider a company with which you are familiar. Review its corporate website.
Write a 350- to 700-word paper in which you discuss how these align with the current
issues facing organizations from a macro-environment standpoint. Identify the
company’s mission, goals, and marketing goals. Are the company’s vision, mission
goals, and marketing goals adequate or lagging based on today’s environmental
issues? Consider the following:
Economic

Political
Legal
Social
Cultural
Technological positions
MKT 575 Week 1 DQ1 - DQ2 - $4
MKT 575 Week 1 DQ 1
How do vision, mission, and goals differ? How do each of these relate to the
development of a marketing strategy?
MKT 575 Week 1 DQ 2
Discuss the factors involved in reviewing the competition. Should you remain
industry-focused or should you remain product-focused? Why? Use an example in
your discussion.
MKT 575 Week 2 Assignment Marketing Plan Evaluation - $8
MKT 575 Week 2 Assignment Marketing Plan Evaluation
Faculty will assign a case study from the textbook for your Learning Team. Your
team will function as a consultant to the company you choose to review. Your goal as
a consultant is to evaluate the company’s current marketing plan and recommend
changes.
Write a 2,100- to 2,800-word paper in which you identify the vision, mission, goals,
and corporate strategy of your client’s current marketing plan...
MKT 575 Week 3 Assignment Case Study - $8
MKT 575 Week 3 Assignment Case Study
Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in “Cases for Part 2” of Strategic
Marketing
Write a 1,050- to 1,400-word paper to summarize your analyses of the case. Address
the following in your paper
Describe the target market

Discuss the positioning strategy. How effective is it?...
MKT 575 Week 3 Reflection - $4
MKT 575 Week 3 Reflection
Discuss innovation and new-product strategies, customer relationships and strategic
alliances, and branding strategies. Your discussion should include the topics you are
comfortable with, any topics you struggled with, and how the weekly topics relate to
application in your field.
Prepare a 350- to 1,050-word paper detailing the findings of your discussion
MKT 575 Week 4 Assignment Case Study - $8
MKT 575 Week 4 Assignment Case Study
For this assignment, choose from the following options:
Option 1: Analysis Paper
Read the instructions in the University of Phoenix Material: Marketing Plan
Evaluation and Recommendation Case Study Part 2 – Target Market and Positioning
Strategy Analysis located on the student website and select one option to complete
the assignment
MKT 575 Week 4 DQs - $4
MKT 575 Week 4 DQ 1
Discuss the decisions necessary to developing a distribution strategy. What are the
major types of channels? Provide an example of each type of channel.
MKT 575 Week 4DQ 2
How are channel strategies evaluated? Why would channel strategies need
adjustment? Provide examples
MKT 575 Week 5 Assignment Keurig Case Study - $8

MKT 575 Week 5 Assignment Keurig Case Study
Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.
Write a 1,400- to 2,100-word paper in which you complete the following:
Discuss the appropriateness of distribution and channel strategies used for consumer
sales...
MKT 578 Week 1 DQ1,1 DQ2, DQ3 - $5
MKT 578 Week 1 DQ1,1 DQ2, DQ3
Week 1 DQ 1
Public relations is sometimes be viewed as the process by which and organization's
reputation, products and services are enhanced or maintained. Similarly, marketing
often serves to enhance an organization's reputation, products and services. In what
ways can we distinguish public relations from marketing?...
MKT 578 Week 2 DQ 1,2,3 - $5
MKT 578 Week 2 DQ 1,2,3
Week 2 DQ 1
Describe the role of marketing research as it pertains to public relations. Compare
and contrast primary and secondary research. Is one more important than the other to
public relations professionals and their efforts? Why do you think so...or why not?...
MKT 578 Week 2 Learning Team Project Problem Framing Paper - $7
MKT 578 Week 2 Learning Team Project Problem Framing Paper
Resource: University of Phoenix Material: Public Relations Learning Team Project
Write a paper between 1,050 and 1,400 words in which you describe your approved
organization and a problem or opportunity currently confronting it.
Discuss the role that public relations appears to play within your selected
organization, as well as its importance in the organization’s overall promotional mix.
Be sure to do the following...

MKT 578 Week 3 DQ 1,2,3 - $7
MKT 578 Week 3 DQ 1,2,3
Week 3 DQ 1
What are the ethical responsibilities of public relations professionals? How important
is the ethical component of the practice of public relations and how does a PR
practitioner determine what is ethical and what is not?...
MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper - $7
MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
Resource: Week Two Problem Framing Paper
Use the public relations campaign that is the subject of the Learning Team project
introduced in Week Two as a reference.
Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of
internal and external stakeholders (publics) affected by the campaign...
MKT 578 Week 3 Learning Team Reflection - $4
MKT 578 Week 3 Learning Team Reflection
Discuss this week’s objectives with your team. Your discussion should include the
topics you feel comfortable with, any topics you struggled with, and how the weekly
topics relate to application in your employment field.
Prepare a 350- to 700-word paper detailing the findings of your discussion.
MKT 578 Week 4 DQ 1,2,3 - $5
MKT 578 Week 4 DQ 1,2,3
Week 4 DQ 1
Why is feedback critical to the communications process? What common mistakes do
most people make when they communicate and what must PR professionals do to
insure they receive the feedback they need to continue to work towards mutual
understanding?...

MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper - $7
MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
Resources: The Practice of Public Relations
Use available outside research sources from the library and the web to select a
company, organization, or government entity that has had to use public relations to
address a serious problem or crisisthat emerged unexpectedly. The events described
should have occurred within the past 10 years...
MKT 578 Week 4 Learning Team Reflection - $4
MKT 578 Week 4 Learning Team Reflection
Discuss this week’s objectives with your team. Your discussion should include the
topics you feel comfortable with, any topics you struggled with, and how the weekly
topics relate to application in your employment field.
Prepare a 350- to 700-word paper detailing the findings of your discussion
MKT 578 Week 5 Learning Team Project Public Relations Planning Paper - $7
Resources: University of Phoenix Material: Public Relations Learning Team Project;
Week Two Problem Framing Paper
Write a paper of 2,100 and 2,450 words describing your proposed public relations
plan based on the organizational scenario described in the Week Two Problem
Framing Paper.The Public Relations Planning Paper should include the following:
The objectives that the public relations campaign is expected to achieve
The organization’s internal and external publics...
MKT 578 Week 5 DQ 1,2,3 - $5
MKT 578 Week 5 DQ 1,2,3
Week 5 DQ 1
The Internet offers numerous advantages for conducting public relations activities.
Describe at least two of these advantages and discuss how these approaches differ

from traditional methods...
MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER - $6
MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER
Week Two Problem Framing Paper; Week Three Public Relations Stakeholders
Paper; Week Five Public Relations Planning Paper
Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described
in the Learning Team’s Weeks Two and Five assignments, as well as the Individual
assignment for Week Three...
MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint - $6
MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint
Week Two Problem Framing Paper; Week Three Public Relations Stakeholders
Paper; Week Five Public Relations Planning Paper
Additionally...

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