Marketing planning and processes PESTLE Analysis
AimTo introduce student to the use of environmental analysis.
Objectives Students will be able to:1) name the elements of a PESTLE analysis2) give a range of possible inclusions for each section of the PESTLE analysis3) apply PESTLE analysis to a real company.
ReflectionWhat are the external factors and elements that canprevent a company from doing what they want.
IntroductionSWOT- external and internal factorsPestPestle ?
Socialdemographicsskilled laboreducationhealth careattitudes toward workquality of life
Technologicalnew researchrate of changeIT implementation in your areaproduct life cyclesgovernment research fundingchanges in Internet use – service disintermediation, videoand voice delivery, social networksmobile telephony penetration and development – mobileapplicationsAutomation, hologram
conclusionPestle are external factors that Each and every category of factors is ofcrucial importance to advanced strategic management, and the PESTLEanalysis in itself is definitely a must for any business or company,regardless of its industry. It is true that the importance of each category offactors will always vary from business to business, but nonetheless PESTLEremains a mandatory analysis techniquePestle stands for : Political Economical Social Technological Legal Environmental