Marketing planning and processes pestle


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Marketing planning and processes pestle

  1. 1. Marketing planning and processes PESTLE Analysis
  2. 2. AimTo introduce student to the use of environmental analysis.
  3. 3. Objectives Students will be able to:1) name the elements of a PESTLE analysis2) give a range of possible inclusions for each section of the PESTLE analysis3) apply PESTLE analysis to a real company.
  4. 4. ReflectionWhat are the external factors and elements that canprevent a company from doing what they want.
  5. 5. IntroductionSWOT- external and internal factorsPestPestle ?
  6. 6. Politicalpolitical stabilitygovernment structuretrade policytax policylobby impactslocal perceptions and attitudesregional conflict
  7. 7. Economiceconomic growthinterest ratesinflationcurrency valuationscredit availabilityemployment rates
  8. 8. Socialdemographicsskilled laboreducationhealth careattitudes toward workquality of life
  9. 9. Technologicalnew researchrate of changeIT implementation in your areaproduct life cyclesgovernment research fundingchanges in Internet use – service disintermediation, videoand voice delivery, social networksmobile telephony penetration and development – mobileapplicationsAutomation, hologram
  10. 10. Legaltax lawtradeemploymentsecurityresource acquisition
  11. 11. Environmentallocal regulationinternational treatiespublic perceptionlocal climate concernsclient values
  12. 12. conclusionPestle are external factors that Each and every category of factors is ofcrucial importance to advanced strategic management, and the PESTLEanalysis in itself is definitely a must for any business or company,regardless of its industry. It is true that the importance of each category offactors will always vary from business to business, but nonetheless PESTLEremains a mandatory analysis techniquePestle stands for : Political Economical Social Technological Legal Environmental