Intro to carrying out a marketing audit

1. Learning outcomes
 Identify the elements of a marketing audit
 Evaluate a marketing audit on a chosen company

2. What word in the English
language is always spelled
incorrectly?

3. Marketing Audit

4. In groups of four, carry out a
marketing audit for one of the
companies listed.
A 5-10 minute power point
presentation will evidence your
research.

5. Learning outcomes
 Identify the elements of a marketing audit
 Evaluate a marketing audit on a chosen company