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Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
Driving Webinar Registration and Attendance | ON24
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Driving Webinar Registration and Attendance | ON24

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Benchmarks Report: Methodology …

Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals

Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013

Published in: Marketing
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  • Note: this is for BtoB applications. BtoC might be more effective on weekends.
  • Turnkey solutionAudience GenerationFull-service supportEnd-to-endOn-going stream of leadsOne complete solutionUnderstand IBM’s goals/objectivesGet involved with audience generation (multi-publisher)Full-service project mgmt
  • Transcript

    • 1. Biggest Webinar Challenges: Poll results! Driving Registration: #1 ranked challenge to delivering successful webinars! Results: ON24 Benchmarks Webinar Poll! 2 | ©ON24, Inc. All Rights Reserved.!
    • 2. Challenges to Driving Webinar Registration & Attendance ! There are a LOT of webinars to choose from. Most run on same day, at same time…! 3 | ©ON24, Inc. All Rights Reserved.!
    • 3. Challenges to Driving Webinar Registration & Attendance ! Schedules often don’t include free hours during the middle of the day…! 4 | ©ON24, Inc. All Rights Reserved.!
    • 4. Challenges to Driving Webinar Registration & Attendance ! Catching your prospects at a moment of receptivity! 5 | ©ON24, Inc. All Rights Reserved.!
    • 5. Webinar Registration Benchmarks! 6 | ©ON24, Inc. All Rights Reserved.!
    • 6. ON24 Benchmarks Report: Methodology! •  ON24 supports over 23,000+ Webinars annually! •  Study of 2300+ Webinars! •  Cross section of 500 companies ! •  Companies in study range from SMB-Enterprise! •  Across all verticals! •  Data drawn from webinars delivered between JanuaryDecember 2012!
    • 7. Webinar Benchmarks: Driving Registration! Most Effective Tools for Driving Registration! 80% of leads delivered from:! 1.  Email! 2.  Website! 3.  Emails from Sales! 4.  Third Party ! 80%! 20%! 20% of leads:! 1.  Partner Promotions! 2.  Banner Ads! 3.  SEM! 4.  Social Media! 8 | ©ON24, Inc. All Rights Reserved.!
    • 8. Webinar Benchmarks: Driving Registration! Start Early and Finish Strong! 64%! 64%! Register the week of live webinar! 36%! 36%! Register over one week before webinar! 7+ Days! 9 | ©ON24, Inc. All Rights Reserved.! 2 to 7 Days! Day Before! Day of Event!
    • 9. Webinar Benchmarks: Driving Registration! Best Days to Send Promotional Emails! Days of the Week with Most Registrants:! Optimal Days: Tuesday & Wednesday! 10 | ©ON24, Inc. All Rights Reserved.!
    • 10. Webinar Benchmarks: Driving Registration! Best Times to Schedule Your Webinars! Webinars by Time of Day-Top 5! Key Finding: Schedule Webinars to accommodate both coasts, to increase registration and attendance! 11 | ©ON24, Inc. All Rights Reserved.!
    • 11. Webinar Benchmarks: Driving Registration! Registrant to Attendee Conversion! 12 | ©ON24, Inc. All Rights Reserved.!
    • 12. Driving Registration & Attendance Best practices ! 13 | ©2012 ON24, Inc. All Rights Reserved. I ON24, Inc. Confidential.!
    • 13. Promoting Your Webinars! for driving Registration! Sales Online ads Emails Driving Registration SEM Website Social Media 14 | ©ON24, Inc. All Rights Reserved.! Other Webcasts
    • 14. Promoting Your Webinars! Compelling promotional copy can mean the difference between registrants and blank stares! • Keep it short! • Strong opener! • Use bullets to highlight content! • Don’t be pitchy! • Focus on value proposition! • Don’t overpromise! • Make sure you are speaking to the right audience, with the right language! • Professional look & feel! • Don’t gate for too much data! 15 | ©ON24, Inc. All Rights Reserved.!
    • 15. Promoting Your Webinars! Promote from Different Angles! Email 1: 7 days in advance ! 16 | ©ON24, Inc. All Rights Reserved.! Email 2: Day before webinar!
    • 16. Promoting Your Webinars! More Effective Landing Pages! Embed links to social media on your landing pages. This allows registrants to share the event with their peers. ! Enable registrants to add your webinar to their business calendar. This increases attendance rates dramatically. ! 17 | ©ON24, Inc. All Rights Reserved.!
    • 17. Increasing Attendance! Reminder Emails:! • Increase Attendance! • Allow Social Sharing! • Integrate Calendar! ! 18 | ©ON24, Inc. All Rights Reserved.!
    • 18. Webinar On-Demand Strategy! 19 | ©ON24, Inc. All Rights Reserved!
    • 19. Importance of On-demand! Registrant to Attendee Conversion: LIVE DATE! *2013 ON24 Webinar Benchmarks Report! 20 | ©ON24, Inc. All Rights Reserved.! Registrants that attend ondemand:!
    • 20. Archiving Your Webinar: 1st Steps! •  •  •  •  •  Webinars should be available ondemand within 48 hours of your live event! On-demand notification/link sent to ALL registrants (attend or nonattend)! All interactive tools remain active: Polls, Q&A, Surveys, Social Media! Host link to archived webinar on website! Send link to on-demand webinar to sales and marketing teams (with brief description)!
    • 21. Build Webinar Channels! •  Create Webinar Channels on your website! •  Central locations for all archived webinars! •  Single sign-up to view all webinars! •  Enables easy searching for content! •  Promotional Copy & Date!
    • 22. Syndicate Webinar Channels! Capture new audiences by publishing your channels to partner sites, blogs, etc.! Social Media! Blog Sites! Webcast Channel ! Forums!
    • 23. Don’t Stop Promoting! •  Continue to promote your archived events! •  Utilize your marketing mix! •  Secondary tools take on new importance! •  Campaign Tracking! •  Stagger promotions to avoid over-saturating !
    • 24. Use “staggered” approach to promoting on demand content! April! Webinar A! July: Webinar C! • Avoid over-promotion! • Stagger messaging! • Avoid competing with other promotions! May: Webinar B! September: Webinar A! Let business relevance dictate your on-demand strategy & promotions! 25 | ©ON24, Inc. All Rights Reserved.!
    • 25. Use Results of Live Webinar to Promote On-Demand! Leverage Results of:! • Polls! • Surveys! • Q&A! • Speaker Comments! 26 | ©ON24, Inc. All Rights Reserved.!
    • 26. Summary: ! •  •  •  •  •  •  •  •  Leverage full marketing mix! Promote from different angles! Build intelligent landing pages & reminder emails! Leverage social media to share your events! Have an on-demand strategy to increase registration! Don’t stop promoting archived webinars! Stagger on-demand promotions! Leverage results of live webinar to promote on-demand! 27 | ©ON24, Inc. All Rights Reserved.!
    • 27. Thank You
 www.ON24.com! 28 | ©ON24, Inc. All Rights Reserved. !

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