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Gamification and the Learning Experience

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Engaged learners are more likely to complete their training requirements in a timely manner and retain the information being conveyed. But how do you keep learners engaged in today’s multitasking work environment? Game-based learning offers an opportunity to get – and keep – learners engaged in your training initiatives.
During this webcast, we will demonstrate how ON24’s virtual learning environment fosters an engaging learning experience. Best practices to be discussed include:
Putting the user experience at the center of your training program
Using gamification to capture and maintain a learner’s attention
How game-based learning augments existing learning programs

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Gamification and the Learning Experience

  1. 1. Using Gamification to Maximize Learner Engagement A. Scott Henry Sr. Director, Product Management ON24, Inc.
  2. 2. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.2 Agenda • Key Challenges and Trends in Virtual Learning • Why Gamification • Gamification and the ON24 Experience • Q&A
  3. 3. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.3 Challenges Driving Virtual Learning Global Over 36% of training professionals say “distributed workforce” is their biggest challenge. Usability Over 26% of users say training system “usability” is their biggest challenge. Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
  4. 4. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.4 Challenges Driving Virtual Learning Global Over 36% of training professionals say “distributed workforce” is their biggest challenge. Usability Over 26% of users say training system “usability” is their biggest challenge. Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
  5. 5. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.5 Key Trends in Virtual Learning Blending Multiple delivery methods in a uniform experience Social Each person at the center of their own personal learning network Gamification Applying the concept of game playing to everyday activities Mobile Access to training wherever, whenever in a reliable manner
  6. 6. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.6 Key Trends in Virtual Learning Blending Multiple delivery methods in a uniform experience Social Each person at the center of their own personal learning network Gamification Applying the concept of game playing to everyday activities Mobile Access to training wherever, whenever in a reliable manner
  7. 7. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.7 How Gamification Fits Gamification Applying the concept of game playing to everyday activities Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
  8. 8. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.8 Why Gamification: Engagement • User engagement is directly related to how interactive learners are within the learning experience • Training programs using gamification improve user engagement by 60%* * Source: Talent LMS – Gamification Survey Results
  9. 9. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.9 Why Gamification: The Retention Challenge On average, learners forget 70% of what we teach within 24 hours of a training event* * Brain Science: Overcoming the Forgetting Curve, April 2014.
  10. 10. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.10 Why Gamification: The Retention Opportunity Gamification can be used to deliver reinforcement training - maximizing retention with minimal incremental cost
  11. 11. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.11 Gamification – What is it? … NOT
  12. 12. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.12 Gamification – What is it? gam•i•fi•ca•tion /, gāmifə’kāSHən / The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) as a means to engage and motivate the performance of targeted activities.
  13. 13. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.13 Gamification – What is it? gam•i•fi•ca•tion /, gāmifə’kāSHən / The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) as a means to engage and motivate the performance of targeted activities.
  14. 14. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.14 The Myths Myth #1: Gamification can “fix” content problems Reality: Content is still King. Gamification can be used to enhance and reinforce the learner experience, but it is not a replacement (or band-aid) for poor content.
  15. 15. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.15 The Myths Myth #2: Gamification can be the primary motivator Reality: Programs that rely on gamification as the primary motivator will not be successful. Extrinsic and intrinsic motivation factors must be looked at holistically - of which, gamification is only one component of many.
  16. 16. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.16 The Myths Myth #3: Gamification is a panacea for engagement Reality: Gamification is one tool in a larger arsenal. The end- to-end learner experience should be gauged for engagement.
  17. 17. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.17 ON24 Virtual Learning Environments Engaging “single point of access” to live webinars, self-paced training, peer collaboration, networking, job aids, and other training materials. What is a Virtual Learning Environment?
  18. 18. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.18 ON24 Virtual Learning Environments Focused on Engaging & Interactive User Experiences • Engaging virtual locations • Live & self-paced training • Networking & interactivity • Multilingual support • Reporting & analytics • Gamification
  19. 19. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.19 Networking & Discussion Webcam Scheduled Chat Gamification & Leaderboards Role-Based Curriculums Idea GenerationBlogs & Forums Engagement: 45+ Networking & Interactive Features ON24 Virtual Learning Environments
  20. 20. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.20 ON24 Virtual Learning and Gamification User Experience Core Learning Social / Informal Learning Engagement Gamification
  21. 21. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.21 How Gamification Fits with VLE Use Case: New Hire Onboarding Background: Multinational hospitality provider that recruits and hires recent college graduates. Existing onboarding program is paper-based and disjointed with low completion rates. Objectives: Provide a gateway from recruitment to onboarding. Build community, instill corporate values / culture, access to mentoring, quick ramp to proficiency.
  22. 22. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.22 How Gamification Fits with VLE Proficiency Mentoring Community Culture
  23. 23. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.23 VLE Targeted Activities General Criteria • Any webcast • Any document • Any location • Any booth • Any group chat • Any survey submitted • Any test passed • Business card exchange Detailed Criteria • Specific webcast • Specific document • Specific location • Specific booth • Specific group chat • Specific survey submitted • Specific test passed • Specific external activity
  24. 24. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.24 Program-Specific Targeted Activities • Visit the Preboarding Center View the Welcome video Complete required forms Review Day 1 materials • Visit the Culture Hub View Company History Listen to CEO presentation Complete Values courses Take Post-Test • Visit the Mentoring Center View program details Exchange vCards with mentors Chat with a mentor • Visit the Community Room Take part in group chat Explore volunteer opportunities Attend off-site activity Submit program feedback
  25. 25. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.25 How Gamification Fits with VLE Scavenger Hunt List 1. Visit the Preboarding location 2. View the Welcome To… video 3. Review Day 1 materials 4. Visit the Culture Hub 5. View Company History 6. Listen to CEO presentation
  26. 26. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.26 How Gamification Fits with VLE
  27. 27. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.27 Associate Points with Targeted Activities
  28. 28. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.28 Use Competition as Motivation
  29. 29. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.29 What ON24 Gamification is About Rewarding Learning Activities: Traditional Coursework Completing Coursework Passing Tests
  30. 30. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.30 What ON24 Gamification is About Rewarding Learning Activities: Virtual Instruction Attending a VILT classroom Participation in a SME Q&A session
  31. 31. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.31 What ON24 Gamification is About Rewarding Learning Activities: Collaboration & Mentoring Group Collaboration 1on1 Mentoring
  32. 32. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.32 What ON24 Gamification is About Rewarding Learning Activities: Virtual and Physical Virtual Classroom Onsite Trainings
  33. 33. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.33 What ON24 Gamification is About Rewarding Learning Activities: Flexible Game Options
  34. 34. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.34 In Closing • Gamification is an enhancement of learning activities (not an activity itself, like game-based learning) • Focus gamification usage on engagement and retention • Gamification is a great mechanism for taking advantage of the interactive learning capabilities of an ON24 Virtual Learning Environment
  35. 35. Q&A
  36. 36. Using Gamification to Maximize Learner Engagement A. Scott Henry Sr. Director, Product Management ON24, Inc.

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