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Can You Hear Me Now

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Can You Hear Me Now? by Catherine Connor at Silicon Valley Product Camp 2012

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Can You Hear Me Now

  1. 1. Can You Hear Me Now? L!#SVPCamp! ©2012 Rally Software Development
  2. 2. Your Speaker! •  Catherine Connor –  Rally Software –  Boulder, CO –  catherine@rallydev.com •  Roles –  Product Manager at Rally Software –  Product Owner at Rally Software –  Product Owner at Borland –  Requirements Evangelist at IBM Rational (RequisitePro) –  Sales Engineer at Rational •  Passion –  Providing customers with real solutions –  Helping product managers adopt Agile principles –  “How product management must change to enable the agile enterprise”
  3. 3. Agile Manifesto!
  4. 4. Why This Talk?! •  Social networks •  Ideation products •  Experience report !
  5. 5. Types of Ideation Products! •  Short-term use •  Long-term use ©2012 Rally Software Development
  6. 6. Long-Term Use Examples! ! ! ! !
  7. 7. Our Original Goal! ! ! ! !
  8. 8. Experience Report! •  Rally’s own adoption of Rally Idea Manager (Oct’10- March’12) •  “Rally Ideas” is an idea site for Rally users (ideas.rallydev.com) ! ! !
  9. 9. “Rally Ideas” Idea Site! •  Continuous flow of user input •  Announcements •  One source of input for product backlogs
  10. 10. One of Many Input Sources! •  Vision, strategy & roadmap! •  Customer on-site visits! •  Customer dialogs at events! •  Sales & support input! •  Customer development interviews! •  “Lean Startup for non-Startups” session at 11am!!
  11. 11. Experience Report: Gains! ©2012 Rally Software Development
  12. 12. Gains for Product Managers! •  Central place for users’ ideas •  Feature design input •  “Vocal customers with unique needs” •  “Why” behind feature requests •  “Voice of the customer” to development •  Business value quantification
  13. 13. Feature Design Input!
  14. 14. “Voice of the Customer”! ! ! !
  15. 15. Gains for Users! •  You can hear me now! J –  Access to product managers for all users •  Stay informed on product plans –  what’s coming soon –  which ideas are being implemented •  Communicate with peers –  Am I the only one thinking it’s a good idea? –  Learn tips, workarounds & limitations
  16. 16. Experience Report: Challenges! ©2012 Rally Software Development
  17. 17. Challenges for Product Managers! •  Administration overhead •  SMEs coaching •  “Suggestion box” syndrome •  Managing duplicate ideas •  Marketing the site
  18. 18. Challenges for Users! •  Spend time commenting/voting not resulting in my ideas being implemented ! !
  19. 19. Lessons Learned & Tips! ©2012 Rally Software Development
  20. 20. Fears of Adoption! •  Amount of ideas to triage –  Tip: Categorization limits amount to the pertinent SMEs •  What if our product plans change? –  Tip: Users value transparency over missed commitments! •  Users will expect all ideas to be implemented –  Tip: Clearly state the site goal •  We will have to implement the top voted ideas –  Tip: Be transparent why a top voted idea is not planned
  21. 21. Plan Ahead! •  Clearly communicate the site goal –  Internally –  Externally •  Define the site scope –  One site per product or many products in one site –  Reasonable number of idea categories •  Allocate adequate resources to keep site active –  Site owner (1/2 FTE) –  SMEs (4 days/month) •  Clearly communicate “rules of engagement” to SMEs –  Be honest –  Keep dialog open (“working on this idea next, after we release Y”)!
  22. 22. Minimize Maintenance! •  Assign clear SME ownership –  By product or product areas •  Select intuitive idea categories –  Not too many –  Meaningful to users •  Select maintainable idea statuses –  Avoid specific dates –  Reflect your delivery intent •  Guide users –  Search before posting a new idea –  One idea per post –  Collect WHY on the submission form
  23. 23. Thank You! ©2012 Rally Software Development

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