1.
LANDING PAGES:
GENERATING CONVERSIONS &
GROWING YOUR ONLINE BUSINESS
GEOFF MYERS PRESENTS

2.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
BEFORE WE BEGIN…
ABOUT GEOFF MYERS
▸ Founded SimDex in 2004
▸ Web Solutions for Small + Medium Sized Businesses
▸ Digital Marketing Consultant + Strategist
▸ 10+ Years as Full Stack Web Designer + Developer
▸ 5+ Years of WordPress Development Experience
▸ 50+ WordPress Sites Built, Maintained + Marketed
▸ Academic Background in Computer Science
▸ Get In Touch: geoff@simdex.org or simdex.org or 414.455.6675

3.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
IMPORTANT QUESTIONS TO ASK FIRST
▸ Is your website generating specific,
measurable business results? Are
you tracking its performance?
▸ Is your website acting as a highly
focused, efficient marketing tool for
selling your products/services?
▸ Is your website consistently
generating new conversions for your
business (e.g. leads, signups, sales)?

4.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
IMPORTANT QUESTIONS TO ASK FIRST
▸ Do you have valuable content and
resources that your target market
would find useful and relevant?
▸ Have you designed and developed a
digital marketing plan and robust
sales funnel for your business?

5.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT IS A LANDING PAGE?
▸ Highly focused web page with one (1) specific
marketing / sales purpose or goal
▸ Content, product, or service offer with clear call
to action (CTA)
▸ Optimized for conversions
(new leads, signups, sales, etc.)
▸ Ability to test multiple variations
(A/B split testing, multivariate testing)
▸ No navigation or other distractions

6.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE EXAMPLES OF CONVERSIONS?
▸ Checkout
▸ Contact
▸ Download
▸ Listen
▸ Read
▸ Register
▸ Schedule
▸ Signup
▸ Subscribe
▸ Watch

7.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHY ARE LANDING PAGES IMPORTANT?
▸ Drive Conversions
▸ Grow Email Marketing Lists
▸ Build Trust with Audience
▸ Create a Following
▸ Improve Social Engagement
▸ Nurture Sales Leads
▸ Generate Sales + Revenue

8.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE THE DIFFERENT TYPES OF LANDING PAGES?
▸ Lead Generation Landing Pages
▸ Gather contact info from leads
▸ Nurture leads via email
marketing
▸ Click-Through Landing Pages
▸ Direct leads to purchase product
or service via e-commerce sales
funnel

9.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE THE ELEMENTS OF A LANDING PAGE?
▸ Heading + Subheading
▸ Content, Product, or Service Offer (Later Slide…)
▸ Key Features + Benefits
▸ Social Proof (Later Slide…)
▸ Single Call to Action (CTA)
▸ Lead Intake Form (Later Slide…)
▸ Social Sharing Tools

10.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE EXAMPLES OF CONTENT OFFERS?
▸ Cheat Sheets
▸ Checklists
▸ Consultations
▸ Courses
▸ Demos
▸ Ebooks
▸ Email Subscriptions
▸ Guides
▸ Podcasts
▸ Presentations
▸ Reports
▸ Templates
▸ Tools
▸ Trials
▸ Tutorials
▸ Videos
▸ White Papers
▸ Worksheets

11.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE EXAMPLES OF SOCIAL PROOF?
‣ Accreditations
‣ Before + After
‣ Case Studies
‣ Certifications
‣ Company Logos
‣ Endorsements
‣ Results
‣ Statistics
‣ Success Stories
‣ Testimonials
‣ Professional
Memberships

12.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE EXAMPLE ELEMENTS OF A LEAD INTAKE FORM?
‣ First + Last Name
‣ Email Address
‣ Phone Number
‣ Job Title or Role
‣ Company or Organization Name
‣ Company Industry
‣ Company Size
‣ Budget + Timeline
‣ CAPTCHA (Stop Spambots)
= Helpful for Marketing Segmentation

13.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT ARE BEST PRACTICES TO FOLLOW?
‣ Clear + Concise
‣ Distraction-Free
‣ Focused
‣ Non-Spammy
‣ Relevant
‣ Short + Simple
‣ Valuable

14.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
HOW DO LANDING PAGES WORK IN CONTEXT?
1. Traffic Source (Later Slide…)
2. Landing Page
3. Initial Conversion
4. Content Offer
5. Email Marketing
6. Leads + Sales

15.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
HOW DO I DRIVE TRAFFIC TO MY LANDING PAGE?
‣ Email (MailChimp, ActiveCampaign, Constant Contact, etc.)
‣ In Person (Conferences, Meetups, Presentations, etc.)
‣ Mobile (Texts/SMS, Android/iOS Apps, etc.)
‣ Pay Per Click Ads (Google AdWords, etc.)
‣ Podcast (iTunes, SoundCloud, Stitcher, etc.)
‣ Social (Facebook, LinkedIn, Twitter, etc.)
‣ Video (YouTube, Vimeo, Wistia, etc.)
‣ Website or Blog (WordPress, Joomla, etc.)

16.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
HOW DO I TEST AND OPTIMIZE A LANDING PAGE?
▸ Analytics + Testing Platform (Later Slide…)
▸ A/B Split Testing
▸ Multivariate Testing
▸ Continuous Experimentation
▸ Data-Driven Decisions
▸ Evolutionary, Iterative Enhancement
▸ Conversion Rate Optimization (CRO)

17.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
WHAT LANDING PAGE ELEMENTS SHOULD I TEST?
▸ Headlines + Headers
▸ Images + Icons
▸ Text
▸ Calls to Action
▸ Page Layouts
▸ Other Design Elements

18.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
APPS + SERVICES + TOOLS + RESOURCES
▸ Copyblogger
▸ Google Analytics
▸ HubSpot
▸ LeadPages
▸ Optimizely
▸ SimDex
▸ Unbounce
▸ WordPress
▸ WordStream

19.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
LANDING PAGES: GENERATING CONVERSIONS & GROWING YOUR ONLINE BUSINESS
EXAMPLES OF LANDING PAGES
▸ 15 of the Best Landing Page Design
Examples You Need to See
▸ 11 Great Landing Page Examples You'll
Want to Copy
▸ Landing Page Examples Built with
Unbounce
▸ Landing Page Examples
▸ 20 Landing Page Design Examples

20.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
THAT’S IT FOR NOW…
THANK YOU!
Questions? Comments?
Get In Touch:
geoff@simdex.org
simdex.org
414.455.6675

21.
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
THAT’S IT FOR NOW…
THIS PRESENTATION IS AVAILABLE ONLINE:
simdex.org/landing
simdex.org/landing.pdf
Get In Touch:
geoff@simdex.org
simdex.org
414.455.6675