In this document, we want to highlight 3 recent
initiatives in the TV industry that respond to the
need of the audience to consume content where
and when they want it, in the most convenient
and social way possible.
Time Warner is getting started with the iPad and
shows the prototype on YouTube. The rst
version lets you program and record the shows
you want to watch. You can even start watching
on your iPad and pick up where you left off from
In response to a multitasking audience, ABC
launches an iPad app that syncs with a TV show
and gives the audience exclusive content in real
Also in response to a multitasking audience,
GetGlue lets its users check-in when watching a
TV show and chat about it with friends.
Time Warner is getting started with the iPad,
developing an application that will help cable
subscribers remotely control their DVR cable box to
record and manage programming.
Away from home and want to scan a program guide
and record an upcoming show? The new app will let
you do it.
Need to grab some video on-demand from Time
Warner? Again, not a problem.
You can even start watching on your iPad and pick up
where you left off from your home.
Time Warner Cable presents the prototype of its iPad
app on YouTube in 4 episodes. Watch the CEO, CTO,
Group VP web development and the Director of
Digital Communications browse through the app and
discuss the development and opportunities that come
“The iPad app lets you record tv
shows just as your remote
“We want to be more open and
let consumers choose where
and when they watch our
shows. Not only on the iPad but
on the other devices too”.
“It’s not gonna be only the iPad.
We are working on internet
connected tv sets, different
game machines and different
“What we can do a company is
embrace the change, innovate
more quickly and make it easy
In Q1 2010, Nielsen data showed that, in the US,
nearly 60% of people were watching TV and
using the Internet on their computers
simultaneously. With more and more consumers
going online while they watch TV, many viewers
have already been engaging in a two-screen
experience, primarily using social media for
‘background chatter,’ or activity in the margins.
The ABC’s My Generation iPad app let’s you
interact with exclusive content pushed to your
iPad while you watch My Generation on your TV.
The app’s sync technology connects your iPad to
your TV allowing you to participate in real time
with the show. Utilizing a new technology, the
app automatically synchronizes with My
Generation using audio watermarks. No personal
information or registration is required.
Once synched, you get exclusive content: polls and
quizzes, behind the scenes info, ... . All in real time.
GetGlue (competitors include Clicker Social, Miso,
Philo, Tunersh and TV.com Relay) is a social
network for movies, tv shows, music, and books.
It’s much like Foursquare: check-in and rate TV
shows, see what your friends are into and win
free stuff such as stickers (instead of badges).
GetGlue has recently signed on a number of new
network partners, including MSNBC, AMC,
Disney, HGTV and Discovery.
Partnering with GetGlue helps the networks
encourage fans to tune in during original
broadcasts - driving Nielsen ratings - and to
engage with shows throughout the season.
According to GetGlue, the company had 8 million
unique ratings and check-ins in August, up from 5
million in the previous month. Overall, GetGlue
has 600,000 users, of which about 60 percent
have signed up via Facebook.
check-in and get stickers from your favorite
Patrice Kerremans is a 15 years technology veteran. He is a software architect and Scrum Master. He led
the development of projects at IBM, Netitbe, CM, Electrabel, Axa Bank and Median.
Edwin Speckamp is a 20 years project management veteran . He successfully held full responsibility for
scope, schedule, cost, people and quality for projects at Oracle, IBM, CM, Banksys, Netitbe and
Wim Vermeulen is a 20 years advertising veteran, with a traditional and digital advertising background.
He was previously the Digital Director of Ogilvy Eastern Europe and Russia. Before that he worked in
Belgium launching the rst Branded Entertainment tv show and the rst IDTV commercial. He is an
international speaker on mobile internet and social media
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