Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology

John Feland
John FelandData Whisperer and Design Thinker
How LTE Enabled User Experiences Will Drive Adoption of 4G,[object Object],Dr. John Feland,[object Object],Executive Director, ,[object Object],Stanford Global Design Innovation Course,[object Object],me310.stanford.edu,[object Object],Founder and CEO of Argus Insights,[object Object],www.argusinsights.com,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Measures of Product Development,[object Object],Cost,[object Object],Schedule    ,[object Object],Performance,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Cost, Schedule, and Performance Are Not Enough,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Mitigating Experience Risk,[object Object],3Com Ergo Audrey: Oct 2000 – June 2001 ,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
New Products And Services Disrupt People’s Lives,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Users Have To Claw Up The Learning Curve,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Three ways to reduce the impact of disruption,[object Object],[object Object]
Teach the user how to use the new offering through marketing and advertising
Offer a new experience so compelling that users embrace the disruptionCopyright © 2009 Argus Insights, Inc. ,[object Object]
Product Form Drives The Initial User Experience,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Product Interaction Drives Long TermUX,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Drivers of user experience,[object Object],Impact of Industrial Design on User Experience,[object Object],Impact of Interface Design on User Experience,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Future Experiences Must Consider:,[object Object],[object Object]
Cast and Crew
Conductor
Critic
CreatorCopyright © 2009 Argus Insights, Inc. ,[object Object]
“Feeling the whyis more important than knowing the what.”,[object Object],John Maeda, President, ,[object Object],Rhode Island School of Design,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Three Future UX Scenarios,[object Object],Dispersed Hollywood,[object Object],Personal Assistants,[object Object],Multiscreen Experiences,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Dispersed Hollywood,[object Object],Crowdsourced blockbusters take over!,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Dispersed Hollywood: Challenging Giants,[object Object],2011,[object Object],2012,[object Object],2013,[object Object],II,[object Object],2015,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Potential Dispersed Hollywood Ecosystem,[object Object],Cloud Enabled,[object Object],[object Object]
Editing
DistributionDistributed Crowdsourced Production,[object Object],Multiple platform distribution,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
The first experiments are happening today,[object Object],Crowdsourced content,[object Object],Existing Content,[object Object],Remixed to a new experience,[object Object],Content A,[object Object],Content B,[object Object],Content C,[object Object],Content D,[object Object],Fan Films,[object Object],Leverage Content and Characters,[object Object],Network of fans,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Personal Assistants,[object Object],Quality of Life is the new Quality of Service,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
What Is The Ultimate Personal Assistant?,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
How do we say “Not Now!”,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Now is a great time, but with whom?,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
Multiscreen Connected Experiences,[object Object],Why should our lives be siloed by our devices?,[object Object],Copyright © 2009 Argus Insights, Inc. ,[object Object]
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Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology

Editor's Notes

  1. “Family Digital Assistant”Rich feature setInternet snackingSyncing with multiple PDA’sEmailAudrey Failed not because of the dotcom crash but because it was an incomplete experience.Complete disruption to people’s livesRequiring significant behavior changes & collateral technology
  2. Need new photos to distance from SKT slides
  3. http://articles.latimes.com/2008/nov/03/business/fi-iphone3