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Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology

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This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.

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Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology

  1. 1. How LTE Enabled User Experiences Will Drive Adoption of 4G<br />Dr. John Feland<br />Executive Director, <br />Stanford Global Design Innovation Course<br />me310.stanford.edu<br />Founder and CEO of Argus Insights<br />www.argusinsights.com<br />Copyright © 2009 Argus Insights, Inc. <br />
  2. 2. Measures of Product Development<br />Cost<br />Schedule <br />Performance<br />Copyright © 2009 Argus Insights, Inc. <br />
  3. 3. Cost, Schedule, and Performance Are Not Enough<br />Copyright © 2009 Argus Insights, Inc. <br />
  4. 4. Mitigating Experience Risk<br />3Com Ergo Audrey: Oct 2000 – June 2001 <br />Copyright © 2009 Argus Insights, Inc. <br />
  5. 5. New Products And Services Disrupt People’s Lives<br />Copyright © 2009 Argus Insights, Inc. <br />
  6. 6. Users Have To Claw Up The Learning Curve<br />Copyright © 2009 Argus Insights, Inc. <br />
  7. 7. Three ways to reduce the impact of disruption<br /><ul><li>Design the product or service to utilize existing habits and behaviors
  8. 8. Teach the user how to use the new offering through marketing and advertising
  9. 9. Offer a new experience so compelling that users embrace the disruption</li></ul>Copyright © 2009 Argus Insights, Inc. <br />
  10. 10. Product Form Drives The Initial User Experience<br />Copyright © 2009 Argus Insights, Inc. <br />
  11. 11. Product Interaction Drives Long TermUX<br />Copyright © 2009 Argus Insights, Inc. <br />
  12. 12. Drivers of user experience<br />Impact of Industrial Design on User Experience<br />Impact of Interface Design on User Experience<br />Copyright © 2009 Argus Insights, Inc. <br />
  13. 13. Future Experiences Must Consider:<br /><ul><li>Consumer
  14. 14. Cast and Crew
  15. 15. Conductor
  16. 16. Critic
  17. 17. Creator</li></ul>Copyright © 2009 Argus Insights, Inc. <br />
  18. 18. “Feeling the whyis more important than knowing the what.”<br />John Maeda, President, <br />Rhode Island School of Design<br />Copyright © 2009 Argus Insights, Inc. <br />
  19. 19. Three Future UX Scenarios<br />Dispersed Hollywood<br />Personal Assistants<br />Multiscreen Experiences<br />Copyright © 2009 Argus Insights, Inc. <br />
  20. 20. Dispersed Hollywood<br />Crowdsourced blockbusters take over!<br />Copyright © 2009 Argus Insights, Inc. <br />
  21. 21. Dispersed Hollywood: Challenging Giants<br />2011<br />2012<br />2013<br />II<br />2015<br />Copyright © 2009 Argus Insights, Inc. <br />
  22. 22. Potential Dispersed Hollywood Ecosystem<br />Cloud Enabled<br /><ul><li>Capture
  23. 23. Editing
  24. 24. Distribution</li></ul>Distributed Crowdsourced Production<br />Multiple platform distribution<br />Copyright © 2009 Argus Insights, Inc. <br />
  25. 25. The first experiments are happening today<br />Crowdsourced content<br />Existing Content<br />Remixed to a new experience<br />Content A<br />Content B<br />Content C<br />Content D<br />Fan Films<br />Leverage Content and Characters<br />Network of fans<br />Copyright © 2009 Argus Insights, Inc. <br />
  26. 26. Personal Assistants<br />Quality of Life is the new Quality of Service<br />Copyright © 2009 Argus Insights, Inc. <br />
  27. 27. What Is The Ultimate Personal Assistant?<br />Copyright © 2009 Argus Insights, Inc. <br />
  28. 28. How do we say “Not Now!”<br />Copyright © 2009 Argus Insights, Inc. <br />
  29. 29. Now is a great time, but with whom?<br />Copyright © 2009 Argus Insights, Inc. <br />
  30. 30. Multiscreen Connected Experiences<br />Why should our lives be siloed by our devices?<br />Copyright © 2009 Argus Insights, Inc. <br />
  31. 31. Today’s Media Experiences are Siloed<br />Netflix<br />Gaming<br />Gaming<br />Gaming<br />Video Media<br />Video Media<br />Video Media<br />Social Media<br />Social Media<br />Facebook<br />Copyright © 2009 Argus Insights, Inc. <br />
  32. 32. &quot;This was an amazing surprise to us to see how much games have taken off&quot;<br />Stan Ng, Apple&apos;s senior director of product marketing<br />Copyright © 2009 Argus Insights, Inc. <br />
  33. 33. How can you monitor the user experience?<br />Copyright © 2009 Argus Insights, Inc. <br />
  34. 34. Methods of capturing UX response<br />Copyright © 2009 Argus Insights, Inc. <br />
  35. 35. User Delight in Smartphones<br />Copyright © 2009 Argus Insights, Inc. Patent Pending<br />
  36. 36. User Delight in Smartphones<br />Copyright © 2009 Argus Insights, Inc. Patent Pending<br />
  37. 37. User Delight in Smartphones<br />Copyright © 2009 Argus Insights, Inc. Patent Pending<br />
  38. 38. Questions?<br />Copyright © 2009 Argus Insights, Inc.<br />

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