The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411
Video - Google Play: Play Your Heart Out
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
“Mobile advertising’s breakneck growth is evidence that
marketers are recognizing the tremendous power of
smaller screens....
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
What a Great Day to Discuss Mobile.
$19Billion Deal for
Facebook to Acquire
WhatsApp
450Million Users and
Adding 1 MN User...
Emarketer 2013
Asia is the Largest Mobile Market in the World
Asia is the Global App Market Leader
Since 2012, Asia has emerged as the world’s top marketplace for apps–and it’s still
g...
Number of Active Smartphones Doubled in 2014
Over 1.5 Billion People have a Smart Phone, and 1 in 17 have a Tablet. 1.004
...
Global smartphone penetration will have exploded from 5% of the global
population in 2009, to 22%. That's over 1.3 billion...
Global Mobile Ad Spend Increased 105% in 2013
eMarketer estimates worldwide mobile ad spending was up 105.9%
in 2013, and ...
Mobility is Changing our Media Experiences
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile
vid...
Photo: Getty
Because of M-Commerce, Asia-Pacific is expected to overtake North America as
the region with the highest B2C ...
The Future of Mobility is Just Beginning…
By 2015, mobile-connected devices will exceed the number of people on
earth, and...
• INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian
Mobile: A Closer Conversation
The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411
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IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator

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IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.

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IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator

  1. 1. The IAB 2014 Training Series Mobile: A Closer Conversation James Miner MINERLABS jamesminer@minerlabs.com +65-9009-0411
  2. 2. Video - Google Play: Play Your Heart Out
  3. 3. • INTRODUCTION • MOBILITY BY THE NUMBERS • AGENDA CONTENTS Photo Credit: The Australian
  4. 4. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens.” Randall Rothenberg, President and CEO, IAB
  5. 5. • INTRODUCTION • MOBILITY BY THE NUMBERS • AGENDA CONTENTS Photo Credit: The Australian
  6. 6. What a Great Day to Discuss Mobile. $19Billion Deal for Facebook to Acquire WhatsApp 450Million Users and Adding 1 MN Users Every Day In the Largest Ever Venture Backed Deal, Facebook Acquires WhatsApp for 19 Billion Dollars. WhatsApp has 450 Million Users and Adds 1 Million Users a Day. Co-Founder Brian ActonPhoto Credit: Getty Images, , AFP, Lionel Bonaventure
  7. 7. Emarketer 2013 Asia is the Largest Mobile Market in the World
  8. 8. Asia is the Global App Market Leader Since 2012, Asia has emerged as the world’s top marketplace for apps–and it’s still growing. Revenue in Asia rose by a massive 162% in 2013, Accounting for 41% of global app revenue in Dec. 2013, compared to 31% in North America & 23% in Europe
  9. 9. Number of Active Smartphones Doubled in 2014 Over 1.5 Billion People have a Smart Phone, and 1 in 17 have a Tablet. 1.004 billion new smartphones were shipped in 2013, up from 725.3 million in 2012 Photo Credit: Social News Watch 1.5BN Smartphones are Active Today Globally
  10. 10. Global smartphone penetration will have exploded from 5% of the global population in 2009, to 22%. That's over 1.3 billion smartphones in four years. Smartphones are Growing Fast & Tablets Faster 2X Faster Growth for TABLETS Over Smartphones 22% Globally Own a Smartphone – More than PC
  11. 11. Global Mobile Ad Spend Increased 105% in 2013 eMarketer estimates worldwide mobile ad spending was up 105.9% in 2013, and expects further 62.1% growth in 2014. $29.4 Billion Spent on Mobile Ads in 2014
  12. 12. Mobility is Changing our Media Experiences Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 53 percent of traffic by the end of 2013. Photo Credit: Cartwright Blog
  13. 13. Photo: Getty Because of M-Commerce, Asia-Pacific is expected to overtake North America as the region with the highest B2C E-Commerce sales in 2013 and to account for over a third of global B2C E-Commerce revenues. Mobility is Changing How We Shop and Buy 60% Of Mobile Shoppers Use Their Phones While Shopping $1.6 Trillion in China Mobile Payments in 2013
  14. 14. The Future of Mobility is Just Beginning… By 2015, mobile-connected devices will exceed the number of people on earth, and by 2018 there will be nearly 1.4 mobile devices per capita. 10BN Mobile Connected Devices Globally In 2018 (>7.6)
  15. 15. • INTRODUCTION • MOBILITY BY THE NUMBERS • AGENDA CONTENTS Photo Credit: The Australian
  16. 16. Mobile: A Closer Conversation
  17. 17. The IAB 2014 Training Series Mobile: A Closer Conversation James Miner MINERLABS jamesminer@minerlabs.com +65-9009-0411

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