Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
3
5
RECAP
DAY1M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & MATHER WORLDWIDE
ABC,...
RECAP
DAY1
INTERNATIONAL
CES
2015
M AT T D O H E R T Y,
ASSOCIATE DIRECTOR,
GLOBAL DIGITAL CREATIVE DEVELOPMENT
OGILVY & M...
RECAP
DAY1INTERNATIONAL
CES
2015
1
NOT YOUR
DAD’SMOBILITYAUTOMOTIVE MOBILITY means more than just moving from point A to
p...
RECAP
DAY1INTERNATIONAL
CES
2015
2 ANEWAGEOFCARTOGRAPHY
WE BARELY understand the environments in which we live. For
instan...
RECAP
DAY1INTERNATIONAL
CES
2015
3
IF IT’S
NOTBROKEN...TRAIPSING AROUND CES, you see that a lot of the smart watches
are w...
RECAP
DAY1INTERNATIONAL
CES
2015
4
REAL DISRUPTIVE
STORYTELLINGOCULUS VR CEO Palmer Luckey wants everyone to calm down. VR...
RECAP
DAY1INTERNATIONAL
CES
2015
5
ABC, ALWAYS
BECREATINGTECHNOLOGY LETS us find new ways to create, film, and make.
With ...
Upcoming SlideShare
Loading in …5
×

2015 International CES Day 1 Recap #OgilvyCES

8,724 views

Published on

2015 International CES Day 1 Recap #OgilvyCES

Published in: Technology, Marketing
  • a href="http://www.imh.com.au
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

2015 International CES Day 1 Recap #OgilvyCES

  1. 1. 3 5 RECAP DAY1M AT T D O H E R T Y, ASSOCIATE DIRECTOR, GLOBAL DIGITAL CREATIVE DEVELOPMENT OGILVY & MATHER WORLDWIDE ABC, ALWAYS BECREATINGWhat are you going to make with AirDog, the world’s first auto-follow drone from GoPro cameras? IF IT’S NOT BROKEN..Smart watches are everywhere. Do we really need to fix something that’s not broken? 1 2 4 REALDISRUPTIVESTORYTELLING Virtual reality is going to disrupt the way we tell stories INTERNATIONAL CES 2015 NOT YOUR DAD’SMOBILITYMobility today isn’t about motion, it’s about human progress ANEWAGEOFCARTOGRAPHY How are robots supposed to understand how to live in a complex world, we don’t understand?
  2. 2. RECAP DAY1 INTERNATIONAL CES 2015 M AT T D O H E R T Y, ASSOCIATE DIRECTOR, GLOBAL DIGITAL CREATIVE DEVELOPMENT OGILVY & MATHER WORLDWIDE @ T H E M AT T D O H
  3. 3. RECAP DAY1INTERNATIONAL CES 2015 1 NOT YOUR DAD’SMOBILITYAUTOMOTIVE MOBILITY means more than just moving from point A to point B. Our digital behaviors changed what we do in between. Mobility today isn’t about motion—it’s about human progress according to Ford CEO Mark Fields. It’s about understanding consumers’ behaviors behind the wheel. Brands need to understand what drives consumers to act differently on the road in different life instances (say a trip to the ER versus a trip to pick up the kids after school). You have the chance to provide utility in these situations and help the automotive industry to adapt to our collective behavioral changes.
  4. 4. RECAP DAY1INTERNATIONAL CES 2015 2 ANEWAGEOFCARTOGRAPHY WE BARELY understand the environments in which we live. For instance, 95% of our oceans remain unexplored. So how are robots supposed to understand how to live in our complex world? That’s the next big leap that’s needed in robotics. We need to enable robots to build 3D maps of the environments they inhabit, with every shape they view indexed, so that they can become self-aware of their surroundings and capable of performing cognitive actions. Clearly the humans in Interstellar nailed it with TARS. Let’s hope our reality can be more like the what we see in the multiplex.
  5. 5. RECAP DAY1INTERNATIONAL CES 2015 3 IF IT’S NOTBROKEN...TRAIPSING AROUND CES, you see that a lot of the smart watches are well, ugly. Rubbers and plastics and everything synthetic. What’s going to make consumers actually adopt smart watches? Some tech companies are placing their bets that it’s not about the multifunctionality display screen or synchronization with your mobile device, but about the traditional aesthetics of watches that will win consumers over paired with wearable technology. Withings Activite and Profite do just this by providing a traditional looking watch outfitted with technologies that can track all of your habits with no need to charge. We already know that Apple’s coming entry will be beautiful. It looks like other players are joining them in defining the aesthetics of wearables.
  6. 6. RECAP DAY1INTERNATIONAL CES 2015 4 REAL DISRUPTIVE STORYTELLINGOCULUS VR CEO Palmer Luckey wants everyone to calm down. VR will become a thing, ok? Stop acting like Veruca Salt by demanding it now, NOW, NOW. It’s only been two and a half years since Oculus Rift was announced. As more and more brands enter this immersive space, how will Virtual Reality disrupt the way we tell stories to our consumers? Will we start telling our stories in first person? What are the effects of lighting in the environment? The brightness of colors? What emotional states can we trigger? It’s going to get interesting. Hey, agencies: we’ve been warned, we need to begin hiring video game developers with expertise in Unity if we want to start playing in the VR league.
  7. 7. RECAP DAY1INTERNATIONAL CES 2015 5 ABC, ALWAYS BECREATINGTECHNOLOGY LETS us find new ways to create, film, and make. With every return of CES, some new fangled device comes along that gives you the chance to do something entirely new from a different perspective. And this time around it’s AirDog that steals the stage. AirDog is the world’s first auto-follow drone for GoPro cameras. It constantly tracks where you’re going, operates by itself, and enables you to focus a new lens (quite literally) on anything you do. Looking to amp up your real-time social content? Get an AirDog for the creative team and go to town. Just check with air traffic control first, ok?

×