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cu.again for fashion retailers


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Increase consumer loyalty and foot traffic with

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cu.again for fashion retailers

  1. 1. Fashion City Our new Spring Collection has arrived. In store as of Saturday. Remind me Thanks cu.again Mobile CRMA new opportunity for retailers to increase customer loyalty and create repeat foot trafc.
  2. 2. In a nutshellThe world is moving towards the mobile internet. In 2014, more people willaccess the internet on their mobile devices than on their desktop PC, according toGartner and Morgan Stanley.Already today, Mobile is changing how people shop. They use their mobile tolocate stores, compare prices and scan coupons. Since a few days they even paywith their mobiles in stores.Groupon and alikes understand that and have built an advertising solution that isaimed at getting new people into your stores.But what about your existing clients? How can you increase your clients’ loyaltyand get them to visit your store more often? Using their mobile device?This is exactly what cu.again does. In the next few slides, we will explain how ourmobile CRM platform works. You’ll see how simple it can be. © Momads 2011
  3. 3. How does it work?It’s very simple...1. Your customer scans a barcode (in your store, on a catalogue or any marketing material) and opts in.2. From then on, he or she receives push notications from you or one of your stores. © Momads 2011
  4. 4. What messages can you send? Anything really. Exclusive offers To make it easy, we created different modules. You can opt to send offers and promotions, share the News Flashes latest news, ask your customers to review and/or Like you on social media. Likes and reviews You can also move beyond the paper version and take your Loyalty Card mobile. In the next few slides, we’ll give you some examples of Loyalty cards the different modules. © Momads 2011
  5. 5. Campaign Modules Sending out deals and promotional offers to your customer base. Fashion Store SALE! Every piece at 50% off Exclusive offers Starting this Tuesday Remind me Thanks News Flashes Fashion Store M a s s i v e Wa re h o u s e S a l e starting NOW! Likes and reviews Buy 3, get 1 for Free Take a look Thanks Loyalty cards Fashion Store Going out this weekend? Buy a piece this Friday and get 5% off Remind me Thanks © Momads 2011
  6. 6. Campaign Modules You have news to share? Or want to tell a customer his order has arrived ? Or just send a wish? Fashion Retailer Look good this summer! Exclusive offers Our new collection is in Take a look Thanks News Flashes Retailer Your order has arrived Likes and reviews and is ready at your store. Take me there Thanks Loyalty cards Happy Birthday! We have a small gift for you Please come by our store to collect it On my way Thanks © Momads 2011
  7. 7. Campaign Modules Exclusive offers To increase the number of ratings and reviews on News Flashes the desktop or mobile internet, customers can scan a QR code and LIKE Likes and reviews them on Facebook or rate and review the store and the products. Loyalty cards © Momads 2011
  8. 8. Campaign Modules Exclusive offers News Flashes It’s a loyalty card, but on a smartphone your Likes and reviews customers always carry with them. The vendors add points on the card with their Loyalty cards smartphones. The card also shows the vendor and the customer the balance and noties when it is time to redeem. © Momads 2011
  9. 9. Sharing If your customers like your offers and promotions, you’d want them to share these with their friends through social media channels or via email. © Momads 2011
  10. 10. Who we are.Momads is a fast growing international mobile agency focused on customercentric innovation, strategy and execution.We are a strategic and development partner for companies such as Kipling,Truvo and Deloitte. We help media companies such as Concentra and VMMato identify new revenue streams on the mobile internet.We are headquartered in Brussels, at the heart of Europe. © Momads 2011