4. 01
Pioneering Augmented
Reality since 2011
2000+ branded AR campaigns created
Global coverage with offices in Americas, EMEA, APAC
10,000 AR creators on our self service platforms
CNBC top 50
#Disruptor
(2015, 2016, 2017)
Business
Innovators 2016
Best AR app 2017
7. The Next Phase of Evolution in Computing
1995–2000 2000–2007 2007–2016 2016 and
Beyond
Call / Text Based Touch Based Audio / Video Visual / Immersive (AR/VR) / 3D
@blippar @dannylopez_uk
8. 01
and once it’s arrived, we will wonder
how we ever lived without it, similar to
how we feel about our phones
- Tim Cook
Apple
AR is going to be as
important as eating
three meals a day,
“ “
@blippar @dannylopez_uk
Before we start let me explain what Blippar is to you. We are a tech company specializing on AR & CV and we are building the first AR browser and aim is to give you more from the world you see. You’re used to browsers to surf the digital world. The world is bigger than the WWW. Bridging physical and digital world.
AR is a buzzword at the moment, some of the largest companies are investing in it etc etc but what is AR exactly and what is the difference with other terms you often here.
In simple words AR overlays digital content onto the real world. It bridges the physical and digital worlds.
Last important before we go into examples
The true scale and power of AR is tied to computer vision - the way computer see the world
Very simply, to augment reality you have to understand it.
Examples: Blippar Auto Recognition, Snapchat Face Filters, Google Translate
Computer vision is the field of artificial intelligence focused on understanding sight. As humans, we use our eyes to visualize the world around us. We process this information and use it to navigate our environments. Computer vision gives this ability to computers. It enables computers to analyze images and identify what they are looking at.
Evolution of mobile computing and this takes us to CV. Touch, talking…are being mimiced by computers. Now it’s about sight.
First we were taught to type, then we touched, then we heard and saw, then we engaged...advanced cloud computing.
So now to the impact of CV. AI, with the problems of the world, with our insufficiency of resources, can play a big role in being a catalyst for good. Not just the next frontier tech, already impacting the future. How? Marketing, Healthcare, Education, Entertainment. Ill discuss some of the key elements there.
Technology industry luminaries making bold statements about the future impact of this technology
They are acting on it - big players are takin a serious position – apple launched AR kit and google ARCore
1/6 of the world will have smartphone
500M iOS deviced by end of year
100M Adroid
Self driving cars: CV is what is making cameras smart
Diagnostics. Zoomed out or zoomed in, pattern matching. We’re not replacing Drs, we’re supporting them.
Robotics led nursing will help. More people. Less nurses.
Knowledge parity and a new way of learning, which complements traditional learning. 20,000 schools. 65% increase knowledge retention through AR.
Product is the new media channel. Marketers are typically early adopters. Already seeing great results. Demo.