SlideShare a Scribd company logo

Southwest Airlines Digital Marketing Strategy

•Download as PPTX, PDF•
•
Mitchell Swan
Mitchell Swan

A digital marketing strategy created for Southwest Airlines. (owned by Mitchell Swan)

Business
1 of 10
Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
Social Media Marketing • Hire Social Media Specialist
Facebook + Twitter • Social Media Contests • Company News • Special Offers/Discounts • Flight Information
Southwest Airlines Blog • NEW BLOG • Public Engagement • Traveling Tips • Destination Pictures • Flying experiences
Instagram • "Blog on the Go” • Pictures – Flights – Airports – Destinations • Special Giveaways – Follow account – Like/Comment on pictures – Win free stuff
Special Gifts • Special gifts under seats • Free flights • Free drinks • Free upgrade to 1st Class • Free alcohol beverage on delayed flights
Budget • Digital Marketing Strategy (3 months) – $120,000 • Google Adwords – $9.1 million • Social Media Specialist – $50,000 • Free flights – $9.3 million • Free incentives – $2 million 2015 Budget: $20.5 Million
BIG IDEA • Audience – Families – Business travelers • New Target – College Students
Southwest March Madness • Top 8 Schools – 10% flight discount for undergrads • Championship School – 20% flight discount for undergrads • Top 10 best brackets – Win a free flight
Southwest Airlines Digital Marketing Strategy • Catches Public Attention • Cost Efficient • Creative • Innovative • Engaging • New Client Base • WILL CREATE HIGHER REVENUE

Recommended

Marketing of airlines ppt
Marketing of airlines pptMarketing of airlines ppt
Marketing of airlines pptvaibhav makwana
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism MarketingRamakrishna Kongalla
 
Strategies in action- Expedia
Strategies in action- ExpediaStrategies in action- Expedia
Strategies in action- ExpediaSimranKakkar10
 
SpiceJet Case
SpiceJet CaseSpiceJet Case
SpiceJet CaseKalyankumar Podicheti
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing PptAMANPREETJOHAL
 
GDS Amadeus Vs Sabre Vs Travelport
GDS Amadeus Vs Sabre Vs TravelportGDS Amadeus Vs Sabre Vs Travelport
GDS Amadeus Vs Sabre Vs TravelportEllenSA2
 
Emirates - Business Model Case Study
Emirates - Business Model Case StudyEmirates - Business Model Case Study
Emirates - Business Model Case StudyHarshit Jhawar
 
Top 50 case-studies of airlines and airports excelling in social media
Top 50 case-studies of airlines and airports excelling in social mediaTop 50 case-studies of airlines and airports excelling in social media
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
 

Recommended

Marketing of airlines ppt
Marketing of airlines pptMarketing of airlines ppt
Marketing of airlines pptvaibhav makwana
 
Tourism Marketing
Tourism MarketingTourism Marketing
Tourism MarketingRamakrishna Kongalla
 
Strategies in action- Expedia
Strategies in action- ExpediaStrategies in action- Expedia
Strategies in action- ExpediaSimranKakkar10
 
SpiceJet Case
SpiceJet CaseSpiceJet Case
SpiceJet CaseKalyankumar Podicheti
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing PptAMANPREETJOHAL
 
GDS Amadeus Vs Sabre Vs Travelport
GDS Amadeus Vs Sabre Vs TravelportGDS Amadeus Vs Sabre Vs Travelport
GDS Amadeus Vs Sabre Vs TravelportEllenSA2
 
Emirates - Business Model Case Study
Emirates - Business Model Case StudyEmirates - Business Model Case Study
Emirates - Business Model Case StudyHarshit Jhawar
 
Top 50 case-studies of airlines and airports excelling in social media
Top 50 case-studies of airlines and airports excelling in social mediaTop 50 case-studies of airlines and airports excelling in social media
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
 
Qatar airways
Qatar airwaysQatar airways
Qatar airwaysKartik Kukreja
 
Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)Yumiko (Yumi) Higuchi
 
ITB Berlin Highlights
ITB Berlin HighlightsITB Berlin Highlights
ITB Berlin HighlightsMikkimra M Momin
 
Measuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesMeasuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesNajmuddin Jabalpurwala
 
Comprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates AirlinesComprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates AirlinesSheikh_Rehmat
 
Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlines Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlinesAmoon MH
 
Tourism marketing
Tourism marketingTourism marketing
Tourism marketingHisham Idrees
 
Delta Airlines Business Strategy
Delta Airlines Business StrategyDelta Airlines Business Strategy
Delta Airlines Business StrategyAndrew Skurdal
 
Mercedes - 5 product levels
Mercedes - 5 product levelsMercedes - 5 product levels
Mercedes - 5 product levelsMayankDhuve
 
Marketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenueMarketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenueAMALDASKH
 
The Impact of Covid-19 on Aviation
The Impact of Covid-19 on AviationThe Impact of Covid-19 on Aviation
The Impact of Covid-19 on AviationChartered Institute of Logistics and Transport (International)
 
Definition of Destination stakeholders
Definition of Destination stakeholdersDefinition of Destination stakeholders
Definition of Destination stakeholderstellstptrisakti
 
TOURISM PLANNING
TOURISM PLANNINGTOURISM PLANNING
TOURISM PLANNINGERICK MAINA
 
Event Impacts part 1
Event Impacts part 1Event Impacts part 1
Event Impacts part 1Nicole Ferdinand
 
Airline industry 7 ps
Airline industry 7 psAirline industry 7 ps
Airline industry 7 psDheeraj Agarwal
 
Alaska Airlines Marketing Plan
Alaska Airlines Marketing PlanAlaska Airlines Marketing Plan
Alaska Airlines Marketing Planefpetersen1
 
Toy trains of india
Toy trains of indiaToy trains of india
Toy trains of indiaShruti Singh
 
Southwest airline analysis
Southwest airline analysisSouthwest airline analysis
Southwest airline analysisMuhammed Mubarak
 
Service marketing in airlines industry
Service marketing in airlines industryService marketing in airlines industry
Service marketing in airlines industryTanmoy Roy
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest AirlinesPrasant Patro
 
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...Unmetric
 
Rdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on boardRdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on boardValsplat
 

More Related Content

What's hot

Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)Yumiko (Yumi) Higuchi
 
Measuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesMeasuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesNajmuddin Jabalpurwala
 
Comprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates AirlinesComprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates AirlinesSheikh_Rehmat
 
Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlines Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlinesAmoon MH
 
Delta Airlines Business Strategy
Delta Airlines Business StrategyDelta Airlines Business Strategy
Delta Airlines Business StrategyAndrew Skurdal
 
Mercedes - 5 product levels
Mercedes - 5 product levelsMercedes - 5 product levels
Mercedes - 5 product levelsMayankDhuve
 
Marketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenueMarketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenueAMALDASKH
 
Definition of Destination stakeholders
Definition of Destination stakeholdersDefinition of Destination stakeholders
Definition of Destination stakeholderstellstptrisakti
 
TOURISM PLANNING
TOURISM PLANNINGTOURISM PLANNING
TOURISM PLANNINGERICK MAINA
 
Alaska Airlines Marketing Plan
Alaska Airlines Marketing PlanAlaska Airlines Marketing Plan
Alaska Airlines Marketing Planefpetersen1
 
Toy trains of india
Toy trains of indiaToy trains of india
Toy trains of indiaShruti Singh
 
Southwest airline analysis
Southwest airline analysisSouthwest airline analysis
Southwest airline analysisMuhammed Mubarak
 
Service marketing in airlines industry
Service marketing in airlines industryService marketing in airlines industry
Service marketing in airlines industryTanmoy Roy
 

What's hot (20)

Qatar airways
Qatar airwaysQatar airways
Qatar airways
 
Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)Integrated Marketing Communication plan (Southwest Airlines)
Integrated Marketing Communication plan (Southwest Airlines)
 
ITB Berlin Highlights
ITB Berlin HighlightsITB Berlin Highlights
ITB Berlin Highlights
 
Measuring Passenger Experience for Airlines
Measuring Passenger Experience for AirlinesMeasuring Passenger Experience for Airlines
Measuring Passenger Experience for Airlines
 
Comprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates AirlinesComprehensive Marketing Presentation on Emirates Airlines
Comprehensive Marketing Presentation on Emirates Airlines
 
Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlines Marketing-plan-for-emirates-airlines
Marketing-plan-for-emirates-airlines
 
Tourism marketing
Tourism marketingTourism marketing
Tourism marketing
 
Delta Airlines Business Strategy
Delta Airlines Business StrategyDelta Airlines Business Strategy
Delta Airlines Business Strategy
 
Mercedes - 5 product levels
Mercedes - 5 product levelsMercedes - 5 product levels
Mercedes - 5 product levels
 
Marketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenueMarketing strategies adopted by airlines to increase their revenue
Marketing strategies adopted by airlines to increase their revenue
 
The Impact of Covid-19 on Aviation
The Impact of Covid-19 on AviationThe Impact of Covid-19 on Aviation
The Impact of Covid-19 on Aviation
 
Definition of Destination stakeholders
Definition of Destination stakeholdersDefinition of Destination stakeholders
Definition of Destination stakeholders
 
TOURISM PLANNING
TOURISM PLANNINGTOURISM PLANNING
TOURISM PLANNING
 
Event Impacts part 1
Event Impacts part 1Event Impacts part 1
Event Impacts part 1
 
Airline industry 7 ps
Airline industry 7 psAirline industry 7 ps
Airline industry 7 ps
 
Alaska Airlines Marketing Plan
Alaska Airlines Marketing PlanAlaska Airlines Marketing Plan
Alaska Airlines Marketing Plan
 
Toy trains of india
Toy trains of indiaToy trains of india
Toy trains of india
 
Southwest airline analysis
Southwest airline analysisSouthwest airline analysis
Southwest airline analysis
 
Service marketing in airlines industry
Service marketing in airlines industryService marketing in airlines industry
Service marketing in airlines industry
 
Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
 

Viewers also liked

Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...Unmetric
 
Rdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on boardRdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on boardValsplat
 
Singapore airlines.jianhonghu
Singapore airlines.jianhonghuSingapore airlines.jianhonghu
Singapore airlines.jianhonghuWilling HU
 
What makes KLM different from other airlines?
What makes KLM different from other airlines?What makes KLM different from other airlines?
What makes KLM different from other airlines?Daniel Burggraaff
 
Digital strategy - korean air
Digital strategy - korean airDigital strategy - korean air
Digital strategy - korean airNARAE KANG
 
Richard Philips - Digital Transformation Programme Director, The AA
Richard Philips - Digital Transformation Programme Director, The AARichard Philips - Digital Transformation Programme Director, The AA
Richard Philips - Digital Transformation Programme Director, The AAGlobal Business Intelligence
 
Content Strategy at 30,000 Feet
Content Strategy at 30,000 FeetContent Strategy at 30,000 Feet
Content Strategy at 30,000 FeetHawkeye Thompson
 
Digital Strategy in Airlines Industry
Digital Strategy in Airlines IndustryDigital Strategy in Airlines Industry
Digital Strategy in Airlines IndustryNIIT Technologies
 
Digital Marketing Tactics To Increase Conversions
Digital Marketing Tactics To Increase ConversionsDigital Marketing Tactics To Increase Conversions
Digital Marketing Tactics To Increase ConversionsBJ Bergey
 
Case study on klm airlines
Case study on klm airlinesCase study on klm airlines
Case study on klm airlinesjagriti
 
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
CIO Summit 2015 - Keynote Rene Sondeijker - PhilipsCIO Summit 2015 - Keynote Rene Sondeijker - Philips
CIO Summit 2015 - Keynote Rene Sondeijker - PhilipsCIOnl
 
A Business Interoperability Framework for Government by Christine Stephenson
A Business Interoperability Framework for Government by Christine StephensonA Business Interoperability Framework for Government by Christine Stephenson
A Business Interoperability Framework for Government by Christine StephensonCraig Martin
 
Reimagining & transforming the digital travelling experience / Sneha Khullar
Reimagining & transforming the digital travelling experience / Sneha KhullarReimagining & transforming the digital travelling experience / Sneha Khullar
Reimagining & transforming the digital travelling experience / Sneha KhullarService Experience Camp
 
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGMOST EFFECTIVE TACTICS IN DIGITAL MARKETING
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGRuprr Global
 
Klm presentation
Klm presentationKlm presentation
Klm presentationdawson1212
 
United airlines digital strategy adv 420
United airlines digital strategy adv 420United airlines digital strategy adv 420
United airlines digital strategy adv 420Gary Hoen
 

Viewers also liked (19)

Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
 
Rdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on boardRdesigning klm.com - getting users on board
Rdesigning klm.com - getting users on board
 
Feasibility Study Report
Feasibility Study ReportFeasibility Study Report
Feasibility Study Report
 
Philips Yacht seminar
Philips Yacht seminarPhilips Yacht seminar
Philips Yacht seminar
 
Singapore airlines.jianhonghu
Singapore airlines.jianhonghuSingapore airlines.jianhonghu
Singapore airlines.jianhonghu
 
What makes KLM different from other airlines?
What makes KLM different from other airlines?What makes KLM different from other airlines?
What makes KLM different from other airlines?
 
Digital strategy - korean air
Digital strategy - korean airDigital strategy - korean air
Digital strategy - korean air
 
Richard Philips - Digital Transformation Programme Director, The AA
Richard Philips - Digital Transformation Programme Director, The AARichard Philips - Digital Transformation Programme Director, The AA
Richard Philips - Digital Transformation Programme Director, The AA
 
Content Strategy at 30,000 Feet
Content Strategy at 30,000 FeetContent Strategy at 30,000 Feet
Content Strategy at 30,000 Feet
 
Digital Strategy in Airlines Industry
Digital Strategy in Airlines IndustryDigital Strategy in Airlines Industry
Digital Strategy in Airlines Industry
 
Digital Marketing Tactics To Increase Conversions
Digital Marketing Tactics To Increase ConversionsDigital Marketing Tactics To Increase Conversions
Digital Marketing Tactics To Increase Conversions
 
Case study on klm airlines
Case study on klm airlinesCase study on klm airlines
Case study on klm airlines
 
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
CIO Summit 2015 - Keynote Rene Sondeijker - PhilipsCIO Summit 2015 - Keynote Rene Sondeijker - Philips
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
 
A Business Interoperability Framework for Government by Christine Stephenson
A Business Interoperability Framework for Government by Christine StephensonA Business Interoperability Framework for Government by Christine Stephenson
A Business Interoperability Framework for Government by Christine Stephenson
 
Reimagining & transforming the digital travelling experience / Sneha Khullar
Reimagining & transforming the digital travelling experience / Sneha KhullarReimagining & transforming the digital travelling experience / Sneha Khullar
Reimagining & transforming the digital travelling experience / Sneha Khullar
 
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
MOST EFFECTIVE TACTICS IN DIGITAL MARKETINGMOST EFFECTIVE TACTICS IN DIGITAL MARKETING
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
 
Klm presentation
Klm presentationKlm presentation
Klm presentation
 
Agile Philips Journey
Agile Philips JourneyAgile Philips Journey
Agile Philips Journey
 
United airlines digital strategy adv 420
United airlines digital strategy adv 420United airlines digital strategy adv 420
United airlines digital strategy adv 420
 

Similar to Southwest Airlines Digital Marketing Strategy

Measuring Success in a Digital World
Measuring Success in a Digital WorldMeasuring Success in a Digital World
Measuring Success in a Digital WorldAndy Kutcher
 
Clemons Pure Michigan
Clemons Pure MichiganClemons Pure Michigan
Clemons Pure MichiganEmily Clemons
 
Alister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate DevelopmentAlister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
 
Alister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate DevelopmentAlister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate DevelopmentAlister Toma
 
Amazon beauty digital strategy
Amazon beauty digital strategyAmazon beauty digital strategy
Amazon beauty digital strategyXiaotong Li
 
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Digital Marketing: How (and why) modern-day marketers communicate in the digi...Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Digital Marketing: How (and why) modern-day marketers communicate in the digi...Duane Bailey
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingJami Beaton Eidsvold
 
Short's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing CampaignShort's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing Campaignprest107
 
Introduction to digital marketing - Padstow Area Tourism Association
Introduction to digital marketing - Padstow Area Tourism AssociationIntroduction to digital marketing - Padstow Area Tourism Association
Introduction to digital marketing - Padstow Area Tourism Associationjimmichell
 
Social Media Marketing Campaigns & Data Use
Social Media Marketing Campaigns & Data UseSocial Media Marketing Campaigns & Data Use
Social Media Marketing Campaigns & Data UseKatie-Louise Collier
 
Victory for msu
Victory for msuVictory for msu
Victory for msuteuniss3
 
Victory for msu
Victory for msuVictory for msu
Victory for msuteuniss3
 
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...Schipul - The Web Marketing Company
 
Online marketing ellendale 2014
Online marketing ellendale 2014Online marketing ellendale 2014
Online marketing ellendale 2014Glenn Muske
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Summer Snowboarding Blog by kararennie
Summer Snowboarding Blog by kararennieSummer Snowboarding Blog by kararennie
Summer Snowboarding Blog by kararenniekararennie
 

Similar to Southwest Airlines Digital Marketing Strategy (20)

Measuring Success in a Digital World
Measuring Success in a Digital WorldMeasuring Success in a Digital World
Measuring Success in a Digital World
 
Clemons Pure Michigan
Clemons Pure MichiganClemons Pure Michigan
Clemons Pure Michigan
 
Alister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate DevelopmentAlister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate Development
 
Alister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate DevelopmentAlister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate Development
 
Amazon beauty digital strategy
Amazon beauty digital strategyAmazon beauty digital strategy
Amazon beauty digital strategy
 
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Digital Marketing: How (and why) modern-day marketers communicate in the digi...Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
 
Short's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing CampaignShort's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing Campaign
 
plandit columbia
plandit columbiaplandit columbia
plandit columbia
 
MINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand DiagnosisMINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand Diagnosis
 
Introduction to digital marketing - Padstow Area Tourism Association
Introduction to digital marketing - Padstow Area Tourism AssociationIntroduction to digital marketing - Padstow Area Tourism Association
Introduction to digital marketing - Padstow Area Tourism Association
 
Sims wunderteam
Sims wunderteamSims wunderteam
Sims wunderteam
 
Social Media Marketing Campaigns & Data Use
Social Media Marketing Campaigns & Data UseSocial Media Marketing Campaigns & Data Use
Social Media Marketing Campaigns & Data Use
 
Victory for msu
Victory for msuVictory for msu
Victory for msu
 
Victory for msu
Victory for msuVictory for msu
Victory for msu
 
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
 
Online marketing ellendale 2014
Online marketing ellendale 2014Online marketing ellendale 2014
Online marketing ellendale 2014
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Client Presentation
Client PresentationClient Presentation
Client Presentation
 
Summer Snowboarding Blog by kararennie
Summer Snowboarding Blog by kararennieSummer Snowboarding Blog by kararennie
Summer Snowboarding Blog by kararennie
 

Recently uploaded

Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 

Recently uploaded (20)

Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 

Southwest Airlines Digital Marketing Strategy

  • 1. Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
  • 2. Social Media Marketing • Hire Social Media Specialist
  • 3. Facebook + Twitter • Social Media Contests • Company News • Special Offers/Discounts • Flight Information
  • 4. Southwest Airlines Blog • NEW BLOG • Public Engagement • Traveling Tips • Destination Pictures • Flying experiences
  • 5. Instagram • "Blog on the Go” • Pictures – Flights – Airports – Destinations • Special Giveaways – Follow account – Like/Comment on pictures – Win free stuff
  • 6. Special Gifts • Special gifts under seats • Free flights • Free drinks • Free upgrade to 1st Class • Free alcohol beverage on delayed flights
  • 7. Budget • Digital Marketing Strategy (3 months) – $120,000 • Google Adwords – $9.1 million • Social Media Specialist – $50,000 • Free flights – $9.3 million • Free incentives – $2 million 2015 Budget: $20.5 Million
  • 8. BIG IDEA • Audience – Families – Business travelers • New Target – College Students
  • 9. Southwest March Madness • Top 8 Schools – 10% flight discount for undergrads • Championship School – 20% flight discount for undergrads • Top 10 best brackets – Win a free flight
  • 10. Southwest Airlines Digital Marketing Strategy • Catches Public Attention • Cost Efficient • Creative • Innovative • Engaging • New Client Base • WILL CREATE HIGHER REVENUE