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Philips Yacht seminar

Philips Personal Care Digital presentation @ Yacht seminar

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Philips Yacht seminar

  1. 1. 1 Digital @ Philips Willem Schüngel Digital Campaign Director, Personal Care CL @wschungel
  2. 2. 2 The world of Philips (now) Lighting Healthcare Consumer Lifestyle
  3. 3. 3 The world of Philips (tomorrow) Lighting Solutions Health Tech
  4. 4. 4 The world of Philips (now) & Personal Care Lighting Healthcare Consumer Lifestyle Health & Wellness Domestic Appliances Consumer Lighting Personal Care
  5. 5. 5 Personal Care is front running digital We are pushing the boundaries within Philips, challenging existing communication strategies & developing digital propositions. Digital Customer Journey mapping Digital Campaigns Digital Propositions
  6. 6. 6 Philips Health Tech will embrace digital Philips will focus more on digital services and propositions, and continue to deploy high-quality content & campaigns online.
  7. 7. 7