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Short's Brewery Digital Marketing Campaign

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Short’s Brewery Digital Marketing Campaign By: Julia Preston
Marketing Goals • Distribute products nationwide • Expand brand awareness • Gain consumers • Increase sales
Short’s Brewery • Michigan Based Brewery • Began in 2002 • Selection of 20 craft beers
Who are we trying to reach? Men & Women 21+ Beer enthusiasts Beer distributors Attendees of sporting events/ sports bars
How we plan to reach them...
Key Performance Indicators • Beer Sales • Pay per click • Google Analytics/ website visits • Twitter followers • Mobile App downloads • Facebook likes
Why through Social Media? Engage Customers Promote Drive Sales
• Google Adwords/ppc- $75,00 per month Budget • Pinterest Contests/ Prizes- 10 million • Creating Application - Developers = $100,000
Mobile Strategy • Download App • Scan Barcode • Earn Points when you drink • Scan Barcode-1 pt • Scan Barcode and share on social media- 2 pt • Earn 24 points = FREE BEER
Summary • Pinterest Contents=Promotion • Mobile App=Sharing • Pay Per Click= Google Adwords

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