The document discusses how the three products - a short film, poster, and double page article - work together through a consistent color scheme and fonts. It also explains how the simple red, white, and black color scheme appeals to the target psychological thriller audience. While the products are equally strong, the double page spread most closely follows industry conventions. All three products compare well to existing media in their genres and received positive feedback from the target audience.

2. How do the 3 products work together?

 To help my products work together as a whole I
have chosen a house style using the colour scheme of
Red, Black & White which will be used on all three
products to link them and give them a consistency so
that each product separately will link to the others. I
also used similar fonts on all the products so that
they would link to each other in that way as well.

3. How have you ensured that all 3 will
attract your target audience?

 In my house style I used a very simple colour
scheme (Red, White & Black) which is very common
within both the psychological and thriller genres
which makes it appropriate to the hybrid genre of
psychological thriller. They appeal to my target
audience as several films within this genre use a very
similar colour scheme if I used an alternate colour
scheme such as pastel colours it would not reflect the
genre the film falls in and it would also make my
audience automatically disregard it as something
that isn't in their interest range.

4. Are some products stronger than others?
Would you make changes to any?

 I feel that my products are all equally strong in the
way they are laid out and their relation to my
audience. I wouldn’t make any changes to my
products as I really like them as they are currently if
I had access to more advanced tools I would make
them look a lot more professional. If I had to select
one of my products as the strongest out of the three I
would pick my double page spread as it strictly
follows the codes and conventions of existing
products and has a high amount of impact.

5. How do they compare to existing products?

 All my pieces fit in well with existing media
products. The double page spread looks very
convincing and I looked at a lot of different double
page spreads in various magazines to get a real feel
for the way it was all presented. The poster also fits
well as it looks very similar to existing short film
posters as it looks semi professional in the way it is
designed and produced. The actual short film keeps
to all the conventions and codes of other short films
within the time limit we were set showing that it
could be compared and published along with them.

6. What do your target audience think of the finished
pieces?

 When the short film was shown to several members
of my target audience (16-25) the products were all
marked very highly.

7. Explore the fact that the article and poster are to
promote / publicise the film

 When promoting a film (even a short film) the poster and
double page article on the film have to clearly advertise the
product to the niché market.
 By using lots of small images rather than one large image on
my poster it encourages the viewer to look closer as it isn’t very
bold and “in your face” as feature film posters are. It also
advertises the main storyline of it being like a scrapbook of
memories.
 For the double page spread I had to keep to strict conventions
of existing magazines who review films but I made sure to
personalise this set of layout specific conventions to fit my films
genre and style.
 When advertising films it is very important to create something
original and eye grabbing to make a viewer want to see it, for
example I wouldn’t go see a film that had a boring review or
poster.