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Mary Joyce
Blue Ridge Youth Workers Summit
September 2013
Social Media Promotion
in 5 Easy Steps
SLiCMobS
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”
Images: http://melonheadsldsillustrating.bl...
Remember this 1 thing
Use social media
to build
relationships
with people online.
(and do the same for them.)
Then ask the...
1. Schedule
15 minutes a day
When will you do
your promotion
work?
1st thing in
the morning
after lunch
whenever you check...
2. Listen
Find audience influencers
Who do youth in your
area listen to online?
Kids already
in the
program
Local
entertai...
3. Connect
Share influencer content...
How to connect online?
Friend and like
Follow and
retweet
Comment
Share
4. Mobilize
...so they’ll share your content.
What’s your “ask”?
Retweet an
event
Share link to an
activity sign-up page
S...
5. Save the “Starter”
What is
sourdough
“starter”?
Images: Flickr/bakercourt
5. Save the “Starter”
Why do bakers save
the starter?
Images: Flickr/interchangeableparts
5. Save the “Starter”
... so next time is easier.
How will you save the
social media starter?
Follow/friend all
people who...
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”
Images: http://melonheadsldsillustrating.bl...
The 5 Steps
1. Schedule2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”SLiCMobS
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”
The 5 Steps
1. Schedule2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”SLiCMobS
SLiCMobs
Social Media Promotion
thanks!
slides here
Come to the break-out session to work on
your own social media promoti...
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Social Media Promotion in 5 Easy Steps

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Just like the title says: schedule, listen, connect, mobilize, save the "starter"

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Transcript of "Social Media Promotion in 5 Easy Steps"

  1. 1. Mary Joyce Blue Ridge Youth Workers Summit September 2013 Social Media Promotion in 5 Easy Steps SLiCMobS
  2. 2. The 5 Steps 1. Schedule 2. Listen 3. Connect 4. Mobilize 4. Save the “Starter” Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com
  3. 3. Remember this 1 thing Use social media to build relationships with people online. (and do the same for them.) Then ask them to to help you share your work
  4. 4. 1. Schedule 15 minutes a day When will you do your promotion work? 1st thing in the morning after lunch whenever you check your personal accounts
  5. 5. 2. Listen Find audience influencers Who do youth in your area listen to online? Kids already in the program Local entertainers Local radio and TV personalities
  6. 6. 3. Connect Share influencer content... How to connect online? Friend and like Follow and retweet Comment Share
  7. 7. 4. Mobilize ...so they’ll share your content. What’s your “ask”? Retweet an event Share link to an activity sign-up page Share Y photos or video with their audience
  8. 8. 5. Save the “Starter” What is sourdough “starter”? Images: Flickr/bakercourt
  9. 9. 5. Save the “Starter” Why do bakers save the starter? Images: Flickr/interchangeableparts
  10. 10. 5. Save the “Starter” ... so next time is easier. How will you save the social media starter? Follow/friend all people who share your content Say “thanks!” Save the email addresses in a Google Doc Mark friendly blogs with browser bookmarks
  11. 11. The 5 Steps 1. Schedule 2. Listen 3. Connect 4. Mobilize 4. Save the “Starter” Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com
  12. 12. The 5 Steps 1. Schedule2. Listen 3. Connect 4. Mobilize 4. Save the “Starter”SLiCMobS
  13. 13. The 5 Steps 1. Schedule 2. Listen 3. Connect 4. Mobilize 4. Save the “Starter”
  14. 14. The 5 Steps 1. Schedule2. Listen 3. Connect 4. Mobilize 4. Save the “Starter”SLiCMobS
  15. 15. SLiCMobs Social Media Promotion thanks! slides here Come to the break-out session to work on your own social media promotion plan. Mary Joyce www.meta-activism.org
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