Social media for DMOs 9 7-12 Martin Hatchuel
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Social media for DMOs 9 7-12 Martin Hatchuel

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With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing ...

With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing

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Social media for DMOs 9 7-12 Martin Hatchuel Social media for DMOs 9 7-12 Martin Hatchuel Presentation Transcript

  • Hello.I’m your friend from the Cape
  • Social media.Tourism’s new frontier.
  • Bad name.It’s social.But it’s not media.
  • Media:One-way messaging
  • "Twitter is not a new media. Its the global conversation weve always thirsted for."Jack Dorsey, a founder of both Twitter & FourSquare
  • So let’s call itThe social web
  • “Selling tourism:Instead of doing things for other people,it’s now about doing things with them.And it’s about changing from ‘I went there’ to‘Hey! Someone invited me!’”Ron Mader, founder and editor, Planeta.com
  • Social Web:It’s about peopleNot tools
  • It’s the biggest thing that’s ever happened to the way we talk to each other.Like ever ever ever EVER!
  • Shanghai Web Designers www.go-gulf.com
  • So what?
  • 21st century tourismcan’t afford20th century media.That’s what.
  • Tourism:Meeting people,Making friends
  • Everyone’s using the web today.So start on line.Make friendsbefore they leave home.
  • It’s a m-a-r-a-t-h-o-n.Not a sprint
  • “Retention is for wimps.“We measure the percent of customers who have our name tattooed on one of their body parts.”Harley Davidson
  • I have a dream
  • InformationOfficeConversationOffice
  • Use the social web toBuild relationshipsBe personalBe authenticBe transparent
  • Amplify the love
  • Build a communityConnectReciprocateFollowRetweetLink
  • Content is king, but visuals are keyImagesVideo
  • Let go.You can’t control the conversation.But you’ve employed adults:No need to treat them like children.
  • The goal:“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”Simon Sinek
  • All media is now social media.Yet the basic rules remain the same.brandinfiltration.com/wtf
  • Rule #1:Listenbrandinfiltration.com/wtf
  • Rule #2:Engagebrandinfiltration.com/wtf
  • Rule #3:Be realbrandinfiltration.com/wtf
  • Rule #4:Be respectfulbrandinfiltration.com/wtf
  • Rule #5:Have funbrandinfiltration.com/wtf
  • Which iswhat tourism’sall about...
  • Martin Hatchuelmartin@barefootclients.co.za 0027(0)84 951 0574www.barefootclients.co.za www.thistourismweek.co.zaThank you: Blue crane: Dick Daniels carolinabirds.org Blue marble: NASA Reveille: NASA Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh Harley Davidson & Little Spielberg: by me