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Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
Social media for DMOs 9 7-12 Martin Hatchuel
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Social media for DMOs 9 7-12 Martin Hatchuel

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With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing …

With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing

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Transcript

  • 1. Hello.I’m your friend from the Cape
  • 2. Social media.Tourism’s new frontier.
  • 3. Bad name.It’s social.But it’s not media.
  • 4. Media:One-way messaging
  • 5. "Twitter is not a new media. Its the global conversation weve always thirsted for."Jack Dorsey, a founder of both Twitter & FourSquare
  • 6. So let’s call itThe social web
  • 7. “Selling tourism:Instead of doing things for other people,it’s now about doing things with them.And it’s about changing from ‘I went there’ to‘Hey! Someone invited me!’”Ron Mader, founder and editor, Planeta.com
  • 8. Social Web:It’s about peopleNot tools
  • 9. It’s the biggest thing that’s ever happened to the way we talk to each other.Like ever ever ever EVER!
  • 10. Shanghai Web Designers www.go-gulf.com
  • 11. So what?
  • 12. 21st century tourismcan’t afford20th century media.That’s what.
  • 13. Tourism:Meeting people,Making friends
  • 14. Everyone’s using the web today.So start on line.Make friendsbefore they leave home.
  • 15. It’s a m-a-r-a-t-h-o-n.Not a sprint
  • 16. “Retention is for wimps.“We measure the percent of customers who have our name tattooed on one of their body parts.”Harley Davidson
  • 17. I have a dream
  • 18. InformationOfficeConversationOffice
  • 19. Use the social web toBuild relationshipsBe personalBe authenticBe transparent
  • 20. Amplify the love
  • 21. Build a communityConnectReciprocateFollowRetweetLink
  • 22. Content is king, but visuals are keyImagesVideo
  • 23. Let go.You can’t control the conversation.But you’ve employed adults:No need to treat them like children.
  • 24. The goal:“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”Simon Sinek
  • 25. All media is now social media.Yet the basic rules remain the same.brandinfiltration.com/wtf
  • 26. Rule #1:Listenbrandinfiltration.com/wtf
  • 27. Rule #2:Engagebrandinfiltration.com/wtf
  • 28. Rule #3:Be realbrandinfiltration.com/wtf
  • 29. Rule #4:Be respectfulbrandinfiltration.com/wtf
  • 30. Rule #5:Have funbrandinfiltration.com/wtf
  • 31. Which iswhat tourism’sall about...
  • 32. Martin Hatchuelmartin@barefootclients.co.za 0027(0)84 951 0574www.barefootclients.co.za www.thistourismweek.co.zaThank you: Blue crane: Dick Daniels carolinabirds.org Blue marble: NASA Reveille: NASA Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh Harley Davidson & Little Spielberg: by me

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