Banff Western Connection Blogging Panel...Richard Silver, Kelley Skar and Teri Conrad's main tricks, tools and tips!

1. www.RedBarnGroup.ca

3. Scott Stratten ~ Unmarketing
Don’t spread MEH ~ Spread AWESOME!!

4. CONTENT
CONTEXT

7. Banff Western Connection
January 29th, 2011
Richard Silver, Salesperson/Blogger
www.Torontoism.com
@richardsilver
mail@richardsilver.com

8. Licensed Since 1980
 Richard Silver, ABR is a top-ranked Salesperson, an early
adopter of Technology, Web 2.0 and presently sits as
President-Elect with the Toronto Real Estate Board. He is a
past-member of the MLS and Technology Council at the
Canadian Real Estate Association and sits on the REBAC
Advisory Council at the National Association of
REALTORS®.
 Website: www.RichardSilver.com,
 Blog: www.Torontoism.com,
 Breaking News: www.DowntownTorontoNews.com
 Follow on Twitter, Facebook, LinkedIn and YouTube.

9. Times have changed….

10. My Social Media World

12. What were my excuses?
 I am too old…
 I don’t know how…it looks complicated.
 I am too busy working…I don’t have time.
 My clients are not on Social Media…
 What would I write about?
 I am not a writer…
 Which format should I use? Wordpress? Blogger?

13. My reasoning…
 I am never too old to learn. 61 is not old if I plan to live
to 100! 40 more years of changes to come! Yippee!
 I was already spending 25% of my day marketing my
services…How many times can I answer ”When is the
best time to sell, Richard?”
 The largest growing demographic in Social Media is
similar to the one buying homes…Women ages 35-64.
 If I am asked a question twice…shouldn’t it be a Blog?

14. More reasons…
 I want to work with people I know or who know
me…I write the way I speak, I try to be original and
transparent.
 I want my clients to know the services that I provide
for the fees that I charge.
 My costs were too high and the bottom line was not
as good as it is today.
 I was tired of traditional advertising to 100% to try to
attract the 1% that were buying or selling.

15. The best reasons…
 I wanted to be viewed as in tune with Today’s
changing markets. It is always time to reinvent!
 I want my clients to tell their friends about my
services.
 I believe in referrals “Friends of Friends Marketing”:
Giving dynamite information that people want to pass
on to others and so on and so on….

16. But most important…
I want to be viewed as the
“Source of the Source”.

17. Check out my Blog

18. “Ladies and Gentlemen...Welcome to my Show”

19. “Because EVERYBODY has an audience now, the
game is changing dramatically. The fact of the
matter is...Everybody has a Voice”
@GaryVee...SXSW 2010

20. Showing my colleagues and friends my
new direction

21. ... and this was their reaction!

22. Go Pro? Or DIY?
Professional DIY

23. My Three C’s of Blogging and Vlogging
Commitment
Consistency Content

24. My Top Three Blog and Vlog Sites
mycalgaryrealestateconnection.com kelleyskar.com nwcalgaryliving.com
Where I write My Video Blogs Neighbourhood Blog/Vlog

25. The more things change....the more they stay the same!

26. LET’S
CONNECT
facebook.com/kelleyskar2
@kelleyskar
YouTube.com/kelleyskar
www.kelleyskar.com
www.nwcalgaryliving.com
www.mycalgaryrealestateconnection.com