The Mossel Bay Travel Festival is a hybrid event aimed at promoting travel and tourism in Mossel Bay, South Africa, through both online and in-person activities. The festival features discussions, showcases of local products, networking opportunities, and special events for industry professionals, with a focus on responsible tourism. Feedback indicates successes in engagement and social media presence, along with areas for improvement for future events.

1. www.bit.ly/MBTFest

2. The
Mossel
Bay
Travel
Fes/val
is
an
online
and
real
world
celebra/on
of
the
experience
of
being
in
Mossel
Bay
–
for
locals
and
visitors
alike.
It’s
also
a
celebra/on
of
travel
in
general

3. New
York
Mossel
Bay
#NYTravFest
#MBTravFest

4. Aims
On
line:
• Share
Mossel
Bay
(live
streaming;
TwiIer;
Facebook)
• Awareness
(first
#MosselBay
then
#MBTravFest)
Real
World:
• Networking
opportuni/es
• Showcase
Mossel
Bay
in
context
(Mossel
Bay
–
Southern
Cape
–
Western
Cape
Province
–
South
Africa)

5. Targets:
Travel
trade
(hosted
buyers)
Tourism
industry
Travellers

6. Minister’s
Tourism
Plenary
• Status
of
the
Western
Cape’s
tourism
industry
–
Alan
Winde,
MEC
for
Finance
Economic
Development
and
Tourism
• The
New
York
Travel
Fes/val
–
Roni
Weiss
• Dealing
with
brand
damage
and
rebuilding
a
brand
image
–
Judy
Lain,
Wesgro
• Responsible
tourism
–
Bekithemba
Langalibalele,
Na/onal
Department
of
Tourism
• Introduc/on
to
the
Tourism
Union
of
South
Africa–
Joleen
Du
Plessis
www.bit.ly/MBYTube
Day
1:
A
day
of
Discussion
Garden
Court
Mossel
Bay

7. AYernoon
breakaway
sessions
• Jazz
Kuschke
photojournalist:
Making
the
most
of
your
holiday
photos.
• How
the
tourism
industry
can
access
the
German
Market
with
Michael
Frauen,
pearlsofafrica.de
• Dr.
Peter
Nilssen
–
Our
Origins:
the
significance
of
the
archaeology
of
Mossel
Bay
and
the
Pinnacle
Point
Caves
www.bit.ly/MBYTube
Day
1:
A
day
of
Discussion
Garden
Court
Mossel
Bay

8. Cheese
and
wine
show
Protea
Hotel
Mossel
Bay
• Local
products
Day
1:
A
day
of
Discussion
Garden
Court
Mossel
Bay

9. Day
2:
A
day
of
Exhibi/ons
Mari/me
Museum
&
field
garden,
Dias
Museum
Complex

10. Product
Presenta/ons
Lecture
room
of
The
Granary,
Dias
Museum
Complex
• NightsBridge
and
Ac/vityBridge
–
the
South
African
real-­‐/me
on-­‐line
reserva/ons
system
for
small
accommoda/on
providers
and
aIrac/ons
and
adventures
companies
• ChainStay
–
anew
web
site
for
mountain
bikers
and
tourism
products
that
offer
or
support
mountain
biking
–
Alewijn
Dippinaar
• Bonniedale
Holiday
Farm
–
Nico
Hesterman
• The
giant
horses
at
Outeniqua
Moon
Percheron
Stud
–
Chris/ne
WaI
• Big
Tree
Marke/ng’s
tourism
products
–
Lindsey
Gibaud
• Jeremy
van
Wyk
–
Cultural
tours
in
Mossel
Bay
• A
Thousand
Sensa/ons
–
a
new
package
that
explores
the
Big
5
of
spor/ng
adventure
in
the
Garden
Route
-­‐
Alewijn
Dippinaar
www.bit.ly/MBYTube
Day
2:
A
day
of
Exhibi/ons
Mari/me
Museum
&
field
garden,
Dias
Museum
Complex

11. Point
of
Human
Origins
Experience,
Pinnacle
Point
Day
3:
A
day
of
Travelling
Mossel
Bay

12. Pinnacle
Point
Golf
Club
18
holes
+
shared
cart
+
halfway
house
R
380.00
(40%
discount)
Special
Offers

13. “Overall,
it
worked
very
well
in
line
with
what
we
did
in
New
York”
Reasons
people
found
it
interes/ng
and
different,
which
was
the
whole
point:
• Having
conversa/ons
• Using
a
‘working’
space
with
character
(Dias
Museum
Complex)
• Strong
social
media
-­‐
Roni
Weiss
Successes

14. In-­‐depth
discussions
Product
presenta/ons
Presence
on
the
social
web
Live
streaming
Exhibitor
mix
Cheese
and
wine
show
Educa/on
of
hosted
buyers
“We
really
fell
in
love
with
Mossel
Bay”
-­‐
Lindsey
Gibaud
(Big
Tree
Marke/ng)
Highlights

15. Eden
Express
Die
Burger
Weekend
Argus
Print
Media

16. • We
failed
to
allow
/me
to
introduce
our
guests
to
Mossel
Bay
before
the
Fes/val
began.
(1/2
day
orienta/on
tour?)
Scheduling:
Live
streaming
• Sound:
we
need
direct
feed
from
speakers
(or
mics)
to
broadcas/ng
computer
• Video:
there’s
too
much
contrast
between
lit
and
unlit
areas
of
the
room
(ask
camera
operators
to
focus
only
on
the
presenta/on
screens)
Exhibi/ons
• Aisles
between
exhibitor’s
tables
were
too
narrow
• We
failed
to
consider
the
rugby
–
exhibitors
and
public
leY
earlier
than
expected
• Announcements
via
the
PA
may
have
been
disrup/ve
Oops
Disappointment!
• We
sent
invita/ons
to
hosted
buyers
too
close
to
departure
date
• We
scheduled
the
presenta/on
by
the
organiser
of
the
hosted
buyers
tour,
Lindsey
Gibaud
of
Big
Tree
Marke/ng,
directly
aYer
lunch
on
Day
2,
but
made
aIendance
at
the
presenta/on
compulsory
for
hosted
buyers.
The
lunch
was
held
off-­‐site.
This
meant
the
buyers
didn’t
have
enough
/me
to
eat!
• Lawyer
leY
us
too
liIle
/me
to
apply
for
a
license
to
sell
liquor
at
the
Exhibi/ons
Wind!
The
cruise
ship
Amadea
couldn’t
disembark
her
passengers
L
Introduc/ons:

17. Day
1:
Discussions
• More
interac/ons
(on
line
&
real
world)
• Live
stream
presenta/ons
from
around
the
world
• Increase
size
(and
possibly
dura/on)
of
the
cheese
and
wine
event,
and
invite
public
par/cipa/on
Day
2:
Exhibi/ons
• More
exhibitors
• Packages
and
special
offers
for
sale
to
the
public
• Live
streaming
from
the
exhibi/on
floor
to
introduce
tourism
products
(short
interviews
with
product
owners
–
streamed
via
tablets?)
Day
3:
Travelling
• A
wide
selec/on
of
tours
of
Mossel
Bay
• Voorkamer
Museums
• Public
par/cipa/on
Wish
list

18. Social
web:
• Voluntwee/sm
(people
Twee/ng
and
sharing
their
experiences
of
Mossel
Bay
during
the
Fes/val)
• Travel
Chats
via
Google+
Hangouts
(We
answer
ques/ons
from
people
around
the
world:
e.g..
“How
long
is
the
flight
from
Jozi
to
George?”)
General:
•
•
•
•
Special
offers
in
local
restaurants
throughout
the
Fes/val
Dress
the
town,
shops,
restaurants,
etc.
Partner
with
the
proposed
Johannesburg
Travel
Fes/val
Increased
marke/ng
budget
Wish
list

19. Roni
Weiss’s
tour
of
South
Africa
•
•
•
•
•
•
•
Wesgro
Susanne
Faussner-­‐Ringer,
Greenways
Hotel,
Cape
Town
Winchester
Mansions
Hotel,
Cape
Town
Linkside2
Guest
House,
Mossel
Bay
Turnberry
Bou/que
Hotel,
Oudtshoorn
Oudtshoorn
Tourism
South
African
Tourism:
Jan
HuIon,
Abby
Swartz,
Meruschka
Govender
(@MzansiGirl)
Lucky
draw
prizes
•
•
•
•
Oystercatcher
Trail
(Grand
prize)
Point
of
Human
Origins
Experience
Garden
Route
Casino
3
Colours
Blue
Guesthouse
Mossel
Bay
Travel
Fes/val
• Organisers,
exhibitors,
par/cipants,
sponsors
• Full
list:
www.bit.ly/MBThks
Thank
you

20. Mossel
Bay
Travel
Fes/val
26
–
28
September
2014