The document describes a QR code tour created by the Bartolomeu Dias Museum Complex in Mossel Bay, South Africa. The tour was launched on International Museum Day in 2011 and includes 15 QR codes placed around the museum complex that link to additional information about various exhibits. The codes provide more context and multimedia content than traditional brochures. The document outlines the pilot project and includes examples of some of the codes and the pages they link to.

1. history-to-
The history-to-digital interface
A QR codes tour of the
Bartolomeu Dias Museum Complex
Mossel Bay, South Africa
Launch: International Museum Day, 18 May, 2011

3. 340 10'49.42"S
220 8'32.39"E

4. QR (Quick Response) Codes
• Trademarked matrix (two-dimensional) barcodes
• Invented (Japan, 1994) by Toyota’s Denso Wave
to track vehicles during manufacture
• Fast to read
• Large storage capacity
• URLs, V-cards, text, etc
• Trackable
“Unlike the old bar code that was designed to be mechanically scanned by a
narrow beam of light, the QR code is detected as a 2-dimensional digital image by
a semiconductor image sensor and is then digitally analyzed by a programmed
processor. The processor locates the three distinctive squares at the corners of
the image, and normalizes image size, orientation, and angle of viewing. The
small dots are then converted to binary numbers and validity checked with an
error-correcting code.” (Wikipedia) http://en.wikipedia.org/wiki/QR_code

5. QR Code Reader
from your
App store

6. One page proposal
Accepted mid-April 2012
Sample

7. =
=== +++
http://www.visitmosselbay.co.za/play/museums-and-culture/item/422-bartolomeu-dias-museum-complex

9. Pilot project: fifteen codes
• The Bartolomeu Dias Museum Complex
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/422-bartolomeu-dias-museum-complex
• The Post Office Tree
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/6898-the-post-office-tree
• The Maritime Museum
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/421-maritime-museum
• The Granary
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/6906-the-granary
• The Shell Museum
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/420-shell-museum-amp-aquarium

10. • The Braille trail & field garden
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/418-ethno-botanical-garden-amp-braille-trail
• Dias’ spring
http://www.visitmosselbay.co.za/play/museums-and-
culture/item/6915-dias-spring
• The caravel ‘Bartolomeu Dias’
http://www.visitmosselbay.co.za/museums-and-
culture/caravel-bartolomeu-dias/
• Local history collection
http://www.visitmosselbay.co.za/museums-and-
culture/dias-museum-complex-local-history-collection/
• Live specimen display
http://www.visitmosselbay.co.za/museums-and-
culture/dias-museum-complex-live-specimen-display/

11. • Whale watching in Mossel Bay
http://www.visitmosselbay.co.za/attractions/whale-
watching-in-mossel-bay/
• The Munro's Hoek cottages
http://www.visitmosselbay.co.za/museums-and-
culture/the-munros-hoek-cottages/
• The Mossel Bay Archaeology Project
http://www.visitmosselbay.co.za/museums-and-
culture/the-mossel-bay-archaeology-project/
• The Malay graves
http://www.visitmosselbay.co.za/museums-and-
culture/malay-graves-at-the-dias-museum-complex/
• Shipwrecks of Mossel Bay
http://www.visitmosselbay.co.za/attractions/shipwrecks-
of-mossel-bay/

12. The Post Office Tree

13. Brochure: 394 words
http://www.visitmosselbay.co.za/play/museums-and-culture/item/6898-the-post-office-tree
Web page: 665 words
... With space for more
+ Videos + Photos, etc.

14. The Caravel ‘Bartolomeu Dias’

15. http://www.visitmosselbay.co.za/museums-and-culture/caravel-bartolomeu-dias/

16. The Braille Trail

17. Dias’ Spring

18. Mossel Bay whale watching

19. Munro’s Hoek Cottages

20. Maritime Museum

21. Shell Museum

22. The Malay Graves

23. International Museum Day
• 18 May 2012: 35th International Museum Day
• More than 30,000 museums in about 100
countries
• Theme for 2012: ‘Museums in a Changing
World. New challenges, New inspirations’
“The theme invites museums and their visitors to think about the role of
museums in our society in an era of numerous changes: International Museum
Day 2012 is as much about museums growing and shaping their future, as it is
about displaying and interpreting new issues like climate change, new media
or social responsibility.” (International Council of Museums)

24. Mossel Bay Tourism Dias Museum Complex
deputy chairperson Ray Murray manager Mbulelo Mrubata
Ray & Mbulelo cut the ribbon with Mossel Bay Tourism COO Marcia Holm

25. A Dias Museum Complex tradition: the Museum Day market
Museum staff honoured during Museum Day for long service to government
• AT THE LECTERN: Dias Museum management
committee chairperson Harold Muller
• HONOUREES FROM LEFT: Anita Marx: 40 years
government service; Began 4 January 1971, joined
the Dias Museum 1 November 1989
• Erna Marx: joined the Museum 2 January 1990
• Amanda Human: joined 26 January 1988
• Elize Levendal: joined 11 January 1988
• Tracey MacDonald: Began Government service
21 May 1991; joined the Museum 1 May 1998
• FRONT: Ria Kannemeyer: joined the Museum on
21 January 1988.

26. First international visitor to follow the tour
Canada’s Patrick Kelly,
travelling with his wife,
Angela.
Patrick: “Life is a journey.
Let me help you unpack.”

27. 1 Market Street,Mossel Bay
Telephone: 0027(0)44 691 1067
www.diasmuseum.co.za
Monday to Friday 09h00 - 16h45
Weekends and Public Holidays 09h00 - 15h45.
Closed Christmas Day and Good Friday.
Download a pdf booklet about the Museums of Mossel Bay here:
http://visitmosselbay.co.za/wp-content/themes/mbay/downloads/Museums.pdf

28. The Bartolomeu Dias Museum Complex’s QR codes tour is sponsored by
Mossel Bay Tourism, a non-profit company largely funded by Mossel Bay Municipality
www.visitmosselbay.co.za
Slide presentation by Martin Hatchuel / BarefootClients May 2012