MIMA Monthly February 2015 - "Cartwheel by Target: How the App that Almost Never Was Became One of the Hottest Things in Retail"
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From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel — that's how. Amber Reimer, Cartwheel Product Manager at Target, shared the story about the concept behind the mobile app, how it got started, how they’ve evolved the experience, what they've learned (and what you can learn from this story, too!) and what’s next in the evolution of Cartwheel.
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MIMA Monthly February 2015 - "Cartwheel by Target: How the App that Almost Never Was Became One of the Hottest Things in Retail"
- 1. How the app that almost never was became one of the hottest things in retail. Amber Reimer Ÿ Product Manager
- 3. 13.7 million users! $189 million in total guest savings! a $1 billion business! Top 10 Lifestyle App! 5 million sessions per week! 2 apps + a responsive website! A startup within a large corporation! A savings utility. A passionate product team!
- 5. 7 hours/ week on Facebook! Target Run!! REDcard 5%! Shopping Lists!! Coupons are good, yet cumbersome! Guest Truths. opportunity
- 7. “I got it at Target!”!
- 8. 300+ people 50+ project managers Spread across two continents.
- 9. +! +! =!
- 10. Things started to crack (including us).!
- 15. MVP 1. Find + Add + Redeem 2. Same experience across web, iOS & Droid 3. Priority on Function & Stability 4. Prove initial business case
- 17. “I’m convinced that about half of what separates the successful entrepreneurs from the non- successful ones is pure perseverance.” - Steve Jobs
- 18. “Wait…you mean we’re not done? So what now??”
- 19. our mission *To be a favorite, we need to be easy, reliable & driven by data. To be everyone’s favorite* savings tool.
- 21. Alignment. Accountability. Trust. Action. Failure. MISSION To be everyone’s favorite savings tool. Business knows the tech. Tech knows the business. TEAM BELIEF + + =
- 23. where we were.! where we are.! A responsive website featuring a social saving experience! A native app experience! that is a saving utility.!
- 25. 1. Native is king! 2. It’s all about the savings! 3. Utility, utility, utility!
- 26. 10 versions & 30 sprints in 9 months. !
- 27. SOCIAL SAVINGS.
- 30. But what’s next?
- 31. What does it mean to be a part of a multi-app ecosystem?
- 32. How can we continue to enhance the relevancy of our offers?
- 33. As iOS & Android platforms evolve, how do we keep up?
- 34. And more badges, of course!
- 35. If I knew then what I know now… Believe in your ideas & persevere. The MVP is your best friend. Change is inevitable. Be prepared to react quickly and you’ll never be left behind. Guest (consumer) is king (or queen!). You’re never finished. ! It’s a living, breathing thing.!
- 36. Thanks for listening! Like what you heard? We’re hiring! code.target.com target.com/careers