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What’s YourMobile Strategy?Mobile Strategy?WITI Summit June 2, 2013
Who am I?• Amanda McConnell• Head of Product, Rent.com• Previously Sr Director of User Experience at ReachLocal, Inc.• Dev...
Responsive Design
When to go Responsive• Majority of traffic comes from search (SEO / SEM)• Primary work flow is based on a visit from searc...
Pros & ConsGood• Single code base• Change once, apply everywhere• No download required, less breakage• SEO benefitChalleng...
Designing for ResponsiveFrom Patty Toland’s 2012 WITI mobile workshop presentation on Responsive Design.
Testing Responsive38%28% 26%
Who does it well?
Apps
Activity1) Groups of 3 - 42) Write down one thing your phone has replaced for eachletter of the alphabet.* Thank you to Cr...
Which device?• Sensor driven (Fitness, health)• Voice based• Alerts• Augmented RealityWearablePhone• Location Based• Socia...
Ready to buildIn House• Mobile centric business model• Design Centric / Highly Interactive• Rapid Iterations• Expensive (M...
Do you need a Website?
Do they?
Now is the time* From KPCB Internet Trends 2013
Mobile TechnologyPauline Alker / a la MobileFoodAlexa Andrzejewski / FoodspottingGeneticsLinda Avey & Anne Wojcicki / 23an...
Thank youAmanda McConnell@zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstagwww.link...
Appendix• Eric Qualman Mobilenomics -http://www.youtube.com/watch?v=GRiwUCXPo8U&feature=share&list=UULC9cX5GntaQmTSF6hTqrz...
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Witisummit 2013 mobile strategy

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Presentation from the Women in Technology Summit 2013. This is strategy portion of the presentation, focusing on building Responsive Websites, Mobile app development and which device(s) to build for and general considerations when putting together your mobile strategy.

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Witisummit 2013 mobile strategy

  1. 1. What’s YourMobile Strategy?Mobile Strategy?WITI Summit June 2, 2013
  2. 2. Who am I?• Amanda McConnell• Head of Product, Rent.com• Previously Sr Director of User Experience at ReachLocal, Inc.• Developed comprehensive mobile strategies for both.• Built Responsive and m. sites and mobile apps.• 13 years in Internet, 7+ years with social and mobile technologies.
  3. 3. Responsive Design
  4. 4. When to go Responsive• Majority of traffic comes from search (SEO / SEM)• Primary work flow is based on a visit from search• Templated site (articles, events, products)• Content intensive• Your m. site is not cutting it
  5. 5. Pros & ConsGood• Single code base• Change once, apply everywhere• No download required, less breakage• SEO benefitChallenging• Design intensive• QA intensive• Requires optimization• Early stage (ads are not responsive yet; html 5 wrapped nativeapps are awkward)
  6. 6. Designing for ResponsiveFrom Patty Toland’s 2012 WITI mobile workshop presentation on Responsive Design.
  7. 7. Testing Responsive38%28% 26%
  8. 8. Who does it well?
  9. 9. Apps
  10. 10. Activity1) Groups of 3 - 42) Write down one thing your phone has replaced for eachletter of the alphabet.* Thank you to Crystal Washington for this activity
  11. 11. Which device?• Sensor driven (Fitness, health)• Voice based• Alerts• Augmented RealityWearablePhone• Location Based• Social• High Engagement• InstantaneousTablet• Media Rich• Shopping• Browse-able content
  12. 12. Ready to buildIn House• Mobile centric business model• Design Centric / Highly Interactive• Rapid Iterations• Expensive (Mobile developersstart at $100K)• Learning curveOutsource• Extension to core business• Experience & Expertise• Can be cost effective• If offshore, have an onshore ProductManager and / or UX DesignerTo start you will needRobust APIScalable BackendVS.
  13. 13. Do you need a Website?
  14. 14. Do they?
  15. 15. Now is the time* From KPCB Internet Trends 2013
  16. 16. Mobile TechnologyPauline Alker / a la MobileFoodAlexa Andrzejewski / FoodspottingGeneticsLinda Avey & Anne Wojcicki / 23andMePetsKarine Nissim Hirschhorn & AaronHirschhorn / Dog VacayMobile PaymentsCarol Realini / ObopayEventsJulia Hartz / EventbritePersonal FinanceAlexa von Tobel / LearnvestParentingSoleil Moon Fyre & Kara Nortman /MoonfryeShoppingSusan Lyne / GiltWomen in mobile
  17. 17. Thank youAmanda McConnell@zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstagwww.linkedin.com/in/zorstag
  18. 18. Appendix• Eric Qualman Mobilenomics -http://www.youtube.com/watch?v=GRiwUCXPo8U&feature=share&list=UULC9cX5GntaQmTSF6hTqrzA• KPCB Internet Trends 2013 - http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013• Patty Toland - Filament Group - www.filamentgroup.com• Crystal Washington - http://crystalwashington.com/

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