Learn how to growth hack your business by tapping into the $81 billion market your competitor is ignoring.

1. Mobile Apps, The New Business Growth Tool:
How to Growth Hack Your Business By
Tapping Into The $81 Billion Market
Your Competitor is Ignoring
by Nathan Keating
BuildFire Co-Founder

2. At end of the webinar…
We’re going to give away our exclusive
UI/UX Kit that we often use ourselves to bring
many mobile app ideas to life.
You can use this kit to mockup your mobile
app idea in minutes.

3. This is for you if…
You need to build a mobile app but have no coding or technical background
You need an app for your company and don’t want to take up the already scarce
IT resources
You have some technical background and are looking for more efficient ways to build
and maintain a mobile app
You have been burned in the past trying to build an app and didn’t succeed
You have been quoted outrages prices and timelines and are looking for better alternatives

4. Wouldn’t be the best use
of your time if you are:
A developer looking to learn
to develop an app.
A (UI/UX) designer looking
to develop an app.

5. How big is the mobile app market?

6. As of 2017 there are Living off of $300+/month
in the world:
7.6 Billion
people in the world
29%
of the world
population
2.2 Billion
people

7. Smartphone users worldwide from 2014 to 2020 (in billions)
Smartphoneusersinbillions
3.5
3
2.5
2
1.5
1
0.5
0
2014 2015 2016* 2017* 2018* 2019* 2020*
1.57
1.86
2.1
2.32
2.53
2.71
2.87

8. The number of smartphone users
will continue to grow as more people
can afford smartphones
Average Income
of World Population
Average Cost
of Smartphone Production

9. Smartphone OS Market Share
Q2 2012 Q2 2013 Q2 2014 Q2 2015 Q2 2016
Source: IDC Tracker, Gartner, Aug 2016
16.6%
69.3%
12.9%
11.6% 13.9%
12.9%
79.8% 84.8% 82.8% 86.2%

10. 3,000,000+
MOBILE APPSTOTAL
Note: ~80% of apps in both stores are duplicates.
2,200,000+
iOSAPPS
2,800,000+
ANDROID APPS

11. Annual revenue generated through mobile apps
(Directly)
2016 2017 F 2021 F
$61 B
TOTAL
$81 B
TOTAL
$138 B
TOTAL
$34
$17
$10
$40
$21 $20
$60
$42
$36
RevenueinBillionsofUSDollars
$80
$60
$40
$20
$0

12. Do you want
a slice of that
$81 Billion
In 2017
$81 Billion
mobile app revenue
generated
Around
3,000,000
apps total
$27,000
per mobile app

13. So how do you make money
with a mobile app?

14. Retail:
Making money directly
from mobile apps
Enterprise:
Making money indirectly
from mobile apps

15. Sprinkle of Jesus
BUILDING A CHRISTIAN COMMUNITY
Started as just a simple blog…

16. Same
Struggles
Tight
Timeline
Zero Technical
Experience

17. Sprinkle of Jesus
NUMBEROFACTIVE USERS:
4,300,000+

18. In 2017
4.3 Million
active users
If each user
donates only
$1 per year
$4.3 Million
annual revenue
Let’s
do the
math...

19. The Sky is
The Limit…

20. 4.3+ M Visitors
“It's insane there are now over 4.3+ MILLION users… Sprinkle of
Jesus the largest online Christian community, that it is. I
remember blogging all alone…”
Dana Chanel,
Founder of Sprinkle of Jesus
Built and Launched App
and continue
growing
Initial monthly
visitors
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

21. Improve CustomerAcquisition
and Monetization
COMPANY:
GRIT By Brit Fitness
ANNUAL REVENUE:
$97,000
PROBLEM:
Unable to reach a national market
with weekly training classes.
MOBILE APP GOAL:
Reach national fitness market with
portable video training classes and
Monetize users more efficiently.
RESULT:
+$414,000 revenue
START TO LAUNCH TIME:
45 days
WHO MAINTAINS THE APP?
Brittani Rettig
Founder, CEO
MONTHLY APP MAINTENANCE DEV HOURS:
0

22. 5x
ANNUAL SALES
$414,000
IN ADDITIONAL SALES

23. ...
so how do you make money
indirectly from mobile apps?

24. Increase Enterprise Efficiency and Profit
COMPANY:
Praxair
ANNUAL REVENUE:
$10 Billion
PROBLEM:
Praxair has 30,000 employees across 50
countries of which many employees are
works in the field outside of the office. As a
result, task assignment, communications,
and coordination are very time consuming.
MOBILE APP GOAL:
To be able to help employees of different
levels coordinate, task manage, and
communicate across the company around the
world efficiently.
RESULT:
Saves 1.6+ hours per month per
Employee on task management
NORMAL START TO LAUNCH TIME:
18 weeks
WHO MAINTAINS THE APP?
Jose Suarez
Director of HR
MONTHLY APP MAINTENANCE DEV HOURS:
0
OUR START TO LAUNCH TIME:
45 days

25. 576,000
EMPLOYEE HOURS SAVED
$17.28 Million
WORTH OF EMPLOYEE
HOURS SAVED
$30/hour average employee rate

26. Improve Franchise Retention
COMPANY:
Wienerschnitzel
ANNUAL REVENUE (2017):
$312.6 Million
PROBLEM:
Lack of culture and excitement for
Wienerschnitzel franchise owners.
MOBILE APP GOAL:
Improve franchise owner culture
and build excitement.
RESULT:
82% push notification open rate from
franchise owners and franchise employees.
Contributed to the opening of 20 new locations.
START TO LAUNCH TIME:
30 days
WHO MAINTAINS THE APP?
Doug Koegeboehn
Chief Marketing Officer
MONTHLY APP MAINTENANCE DEV HOURS:
0

27. 20
NEW LOCATION
OPENINGS
$20.8 M
PROJECTED ARR GROWTH
$1,038,575 average ARR per location
CONTRIBUTED
TO
CONTRIBUTED
TO

28. Those are just a few of the growth apps we helped companies built
“I didn’t realize how much work, cost, and details went into building a mobile app. BuildFire was able to deliver fast and
efficiently. I’m so glad I found out about them. Here we are today with over four million users and on the top of the lifestyle
app chart in the App Store.”
Dana Chanel,
Founder, Sprinkle of Jesus
“Simply put, if it wasn’t for BuildFire, my app wouldn’t have the app I have today. And Grit by Brit wouldn’t be what it is today.”
Brittani Rettig,
CEO, GRIT by Brit
“I decided to build our first mobile app with BuildFire as a test project because part of me was skeptical about the deployment
speed and quality they promised. We are pretty happy with the end product. Let’s just say we are also building our next three
apps with BuildFire.”
Jose Suarez,
Director of HR, Praxair
“One of the best investments we made and BuildFire’s cost and delivery efficiency were huge factors that helped me take the
risk.”
Doug Koegeboehn,
Chief Marketing Officer Wienerschnitzel

29. 10,000+
Mobile Apps
WE HAVE BUILT AND LAUNCHED
In just 3Years

31. We Weren’t
Always Able
to Do This...
3-4 Apps
WHENWE FIRST STARTED
Per Year
2013
:

32. We would have saved hundreds of
thousands of dollars and hours.
I wish we knew then what we know now

33. So… would you like to learn how we
built so many enterprise level apps so fast?
(without making all the mistakes we made)

34. Areas Covered
1. TheTypical Process 2. The Dilemma 3. The Epiphany
4. The Secret Sauce 5. The Path of Least
Resistance

35. 1
THETYPICAL
PROCESS

36. How an App is Normally Built
ANALYSIS
(1 -2+ weeks)
• Gather Requirements
• Plan Specification
DESIGN
(3 - 6+ weeks)
• Wireframe
• UX Mapping
• Graphics
DEVELOPMENT
(8 - 18+ weeks)
• Front End UI
• Unit Testing
• Database
• API
• Business Logic
• User Managment
ARCHITECTURE
(3 - 6+ weeks)
• Data flow diagram
• UML
• Data Schema
• Infrastructure
- Servers
- Firewalls
- Load Balancers
- CDNs
QUALITY ASSURANCE
(3 - 6+ weeks)
• Function Testing
• Unit Testing
• Automation
• Security Testing
• Performance Testing
• UI Testing
USER ACCEPTANCE
TEST
RELEASE
• Deploy to servers
18-36+
Weeks
TOTAL
FRONTEND BACKEND

37. If everything goes smoothly…
…but it never goes smoothly.
18-36+Weeks

38. Phase 1: Planning
(3-6+ weeks)
UI/UX Design Architecture Planning
Wireframe
Click Analysis & Setup Audit
Mood Boards +Theme
Hi-Fi Mockups
Data Flow Diagram
Flow Diagram
Unified Modeling Language
Data Schemas

39. Phase 2: Implementation
(11-24+ weeks)
UI/UX
(Front end dev.)
Setting up environments
Production environment
Testing environment
Development environment
Data Structure
(Database)
Business Logic
(API)

40. Phase 3: Quality Assurance
(3-6+ weeks)
Test Design
Test Security
Test Business Logic
Test Performance

41. In Fact…
40% 30%
of apps run 140%
over budget
of people aren’t
happy with their app
when it’s done

42. NOWYOU LAUNCHEDYOUR APP
BUT DON’T FORGET…

43. Post Launch: Maintenance
(~20 dev hours per week)
Bug Fixes
Security Patches
+ New Features
OS Upgrades
Content Upgrades

44. You Also Have to SetThese Up From Scratch

45. Infrastructure
Notifications
CDN
Servers
Social
Store
Authentication
Database
API/SDK
UX/UI

46. 2
THE DILEMMA

47. The Ultimate
Dilemma
Everyone FacesWhen
Building Mobile Apps
HIGH Cost SLOW Speed
LOW Quality
Rapid
Deployment
Within
Budget
High Quality
?

48. Scenario 1
Outsource on Freelance Site

49. Scenario 1
Outsource on Freelance Sites
Low Quality
Slow Deployment Speed
Within Budget

50. Scenario 2
Hire a Custom Development
Agency

51. High Quality
Medium / Slow Speed
High Cost
Scenario 2
Outsource to a custom development
shop / agency

52. Scenario 3
Learn to code yourself

53. Low Quality
Very Slow Speed
Within Budget
Scenario 3
Learn to code yourself

54. Scenario 4
Build your own team

55. High Quality
Fast-Medium Speed
High Cost
Scenario 4
Build your own team

56. …So How DoYou
Get AllThree?
High Quality
Fast Speed
Within Budget

57. 3
THE EPIPHANY

58. We Figured
Out a Better
Way…
HIGH Cost LONG Duration
LOW Quality
Rapid
Deployment
Within
Budget
High Quality

59. Every time when we’re building a new app,
majority of the fundamental functions
and backend setup are THE SAME.
We realized…

60. When you need a website, would you
code it from scratch?
If you think about it…

61. NOPE
You would use:

62. Would you code your e-commerce
site from scratch?
What about when you want to sell
products online…

63. NOPE
You would use:

64. Imagine you have to recreate all the
basic features that come with Shopify and
Wordpress from scratch…
+

65. Why waste 5x time + money to reinvent the wheel?
Very Inefficient
1
2
3
It wastes an incredible amount of time.
It’s more prone to error, when you
manually do everything each time.
It wastes a lot of money.
Custom Features
Fundamental
Functions &
Backend Setup

66. 4
THE SECRET
SAUCE

67. We already created
the wheel
So we can build on top of it.
80%BuildFire Platform
and SDK
20%
Custom Development

68. So what exactly is this
“80%” that we built?
80%BuildFire Platform
and SDK
20%
Custom Development

69. Typical scope
of custom
development
Infrastructure
Functional
Administrative
Web Control
Panel
Servers
Our plug n`play platform already took care of
all these complicated stuff....

70. So you only
have to deal
with this

71. All The Fundamental
Features Are Already Built
Push Notifications User Management Social Network
Groups and
Segmentation
Geo-Fence
Drip
Notifications
Segment Users Based
On App Activity
Lock Down Plugins
For Certain Users
Message Specific
Users With Tags
Your Own Social
Network
Chat With Other
Users
Audio Player
Image Gallery
Media Center
GPS Maps
Loyalty
Customer Feedback
Event Feeds
Seminar Notes
Staff Directory
Web-View
Shopify
Woo-Commerce
Text Editor
Online Ordering
RSS Reader
Contact Us
Chat
Custom
Coupons
Forms
YouTube
SoundCloud
Social Wall
Vimeo
... And Many More

72. Fully Customizable
UI/UX and Design on
top of existing function.

73. …and many more
“Plug n’ Play” Integrations

74. 10,000+
Mobile Apps
CURRENTLY POWERING
This allows us to iterate and refine
the features

75. 20% Custom
Focus our time and your budget
on what makes your app unique...
Marketplace Plugins
Core Plugins
Custom Plugins

76. STANDARD DEPLOY TIME:
36 weeks
BUILDFIRE DEPLOY TIME:
9 weeks
Enterprise HR Communications App
Preferred Materials, Inc (PMI) needed a robust mobile app for their
internal Human Resources communication, but it was too expensive and
complicated to build internally.
Mobile App Purpose:

77. STANDARD DEPLOY TIME:
41 weeks
BUILDFIRE DEPLOY TIME:
6 weeks
Enterprise Task Management App
Praxair needed a custom team task management app that’s
tailored to their workflow to improve their employee’s
communication, coordination, task management with their
management team across 50 countries world wide.
Mobile App Purpose:

78. PHASE 1
Planning
(4-6 weeks)
PHASE 2
Implementation
(4-6+ weeks)
PHASE 3
Quality Assurance
(11-24+ weeks)
POST DEPLOYMENT
Maintenance
(4-6+ weeks)Typical :
(Same) (1-3+ weeks) (1-3+ weeks) (1-3+ weeks):

79. “Plug n’ Play”
Infrastructure
Notifications
CDN
Servers
Social
Store
Auth
Database
API / SDK
UX / UI
Cordova
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Included in The Price
Notifications
CDN
Servers
Social
Store
Auth
Database
API / SDK
UX / UI
Cordova
$49 - $199/mo
$0 - $999+/mo
$500 - $50,000/mo
$49 - $999+/mo
1% - 30%
$0 - $999+/mo
$0 - $999+/mo
Maintenance Costs
Maintenance Costs
Maintenance Costs
All Inclusive
Custom App
Individual + Maintenance Costs
$999 - $10,000+
per month
$499 - $3,500
per month

80. Maintenance
We’llTake Care of It
Bug Fixes
Security Patches
OS Upgrades
Starting from scratch
DEVELOPER MAINTENANCE HOURS:
10 to 40+ hours
BuildFire Platform
DEVELOPER MAINTENANCE HOURS:
0 hours
($60 - $250+ per hour)
(Control Through Dashboard)

81. COMPANY:
Preferred Materials, Inc.
WHO MAINTAINS THE APP?
Debby Hofmann, Director of
Marketing & communications
MONTHLY APP MAINTENANCE DEV HOURS:
0
MOBILE APP:
Internal Communication
TIME SPENT MONTHLY ON MAINTENANCE:
60 minutes (write an email and
click send)
TECHNICAL EXPERTISE:
None

82. “I’m so glad I found BuildFire. I didn’t have to wait months for the
IT
department to get our HR solution built. And the budget is small
enough where I can get it approved easily.
Now I can log in to an admin dashboard and send notifications
and
maintain the app with a monthly email. Everything is within my
control.”
Kelli Doyle, Portal Analyst, Preferred Materials, Inc.

83. 5
THE PATH OF LEAST
RESISTANCE

84. Consistently provide all 3
This is how we
are able to
High Quality
Rapid Deployment
Within Budget

85. + $477 K
MADE
+ $5.28 M
MADE
+ $13.08 M
MADE
+ $17.8 M
SAVED
+ $3.28 M
SAVED
+ $1.22 M
MADE
+ $22.8 M
MADE
Mobile App is aTool to GrowYour Business
Getting one built shouldn’t be a burden

86. 10,000 +
Mobile Apps
Built With The BuildFire
Platform and SDK

87. Spend it on what you’re good at.
Don’t spend it on mobile app headaches.
YOURTIME ISVALUABLE

88. YOU HAVE 2 OPTIONS

89. Option #1
Do what everyone else is doing,
the hard and conventional way.

90. Such As
OUTSOURCE OVERSEAS ON FREELANCE SITES
OUTSOURCE TO A CUSTOM DEVELOPMENT SHOP
Low Quality Slow Speed Within Budget
High Quality
Medium / Slow
Speed
High Cost

91. Or…
LEARN TO CODE YOURSELF
BUILD YOUR OWN TEAM
Low Quality Very Slow
Speed
Within Budget
High Quality
Fast-Medium
Speed High Cost

92. In addition to all these hassles, you’ll pay
4X more than you are supposed to.

93. Option #2
Do it faster, better, and more
efficient by adapting to new
technology

94. platform
Plug n’ Play
Platform
Fully
Customizable
Dashboard &
Infrastructure
SDK & Development
Portal
BuildFire
App Building
Framework

95. That’s How
You Get All Three
High Quality
Rapid Deployment
Reasonable Price

96. And as Promised
HERE IS YOUR BONUS

97. YOUR BONUS
UI/UX Kit
Click the link in the chat

98. You can use this kit
to mock up your
mobile app idea
in minutes

99. THANKYOU
We Look Forward to Helping You Grow Your Business With Mobile Apps
BuildFire has streamlined and made
it incredibly easy to build and
customize your own mobile app in no
time.
With BuildFire, you can build an
enterprise-level app with a fraction
of the coding experience.
A devilishly streamlined way for a
business to create an application in
minutes.
Anyone can be their own
digital designer.
Most innovative technology
company in San Diego.