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10 Words of
App Creation Wisdom
from someone who’s already been there
1The most important
m e t r i c i s n o t t h e
number of downloads
The most important metrics are
Most apps fail this test. If you are able to achieve a very
high retention rate, you can ba...
2 App development is
much more challenging
than web development
Creating an app is much more
challenging than creating a
web-based product or service.
Most people underestimate
the work ...
3 App development
requires much
more expertise
10 years ago you basically just
needed a web programmer to get
started.
Today, if you want to build an app,
you need an iO...
4 Save by doing
things yourself
If you are young and are willing to learn and
do everything yourself, there are huge
opportunities waiting for you.
If you...
5 An app needs
constant care and
updates
An app is not a one-time
gimmick, it is a full-fledged
software product. You
regularly need to update it
because the ecosys...
6 The app store
is a lottery
User acquisition is a challenge.
If you don’t have the budget to
pay for app installs (which can
cost up to $5 per install...
7 E n c o u r a g e
word of mouth
You need to encourage word of mouth.
Our approach for doing that was the
ability to share meditation sessions on
Facebook ...
8The easiest way to promote
your app is through an
existing user base
The easiest way to promote an app is if you
already have an existing customer base.
At Exsila we are currently developing ...
9 Apps are expected to
be free so building a
business model is hard
The business model is
a challenge as well.
Most users expect
apps to be free or very
inexpensive. You need
to have a
sophi...
10 Use past experience to
create something even better
Building ZenFriend was a
fantastic learning
experience. I now have a
much better perspective of
what it takes to build and...
The slideshow was created
i n c o o p e r a t i o n w i t h
Shortcut. With Shortcut’s
growth hacks you turn your
app into ...
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10 words of app creation wisdom

Learn from someone who has already created and launch an app. In the slideshow you will see Remo Uherek's biggest learnings from when he created his app ZenFriend.

The slideshow was created in cooperation with Shortcut www.shortcut.sc. With Shortcut’s growth hacks you turn your app into a growth engine. Shortcut helps you get sticky and grow virally.

The wise man behind the quotes is Remo Uherek. Remo is the founder and creator of the app meditation app, ZenFriend. ZenFriend partners with Shortcut to boost growth and app retention.

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10 words of app creation wisdom

  1. 1. 10 Words of App Creation Wisdom from someone who’s already been there
  2. 2. 1The most important m e t r i c i s n o t t h e number of downloads
  3. 3. The most important metrics are Most apps fail this test. If you are able to achieve a very high retention rate, you can basically scale ad infinitum (see Facebook, Whatsapp, Instagram etc.). MAU DAU Daily Active Users Monthly Active Users and You need to build a great, sticky product that people want to use regularly.
  4. 4. 2 App development is much more challenging than web development
  5. 5. Creating an app is much more challenging than creating a web-based product or service. Most people underestimate the work needed to create an app, even a very simple one.
  6. 6. 3 App development requires much more expertise
  7. 7. 10 years ago you basically just needed a web programmer to get started. Today, if you want to build an app, you need an iOS developer, an Android developer, a designer with app experience, plus if needed a web programmer taking care of the backend.
  8. 8. 4 Save by doing things yourself
  9. 9. If you are young and are willing to learn and do everything yourself, there are huge opportunities waiting for you. If you need to hire people to do it, it can get fairly expensive, even if you use freelancers in less expensive parts of the world.
  10. 10. 5 An app needs constant care and updates
  11. 11. An app is not a one-time gimmick, it is a full-fledged software product. You regularly need to update it because the ecosystem changes so quickly. You also need to fix issues and bugs to keep your users happy.
  12. 12. 6 The app store is a lottery
  13. 13. User acquisition is a challenge. If you don’t have the budget to pay for app installs (which can cost up to $5 per install), it’s basically a lottery which apps will show up on the result page when searching for a keyword on the App Store.
  14. 14. 7 E n c o u r a g e word of mouth
  15. 15. You need to encourage word of mouth. Our approach for doing that was the ability to share meditation sessions on Facebook and Twitter. ZenFriend was able to get 40.000 downloads in two years, which is quite good.
  16. 16. 8The easiest way to promote your app is through an existing user base
  17. 17. The easiest way to promote an app is if you already have an existing customer base. At Exsila we are currently developing our app and have a huge advantage because we have more than 100.000 registered users. Starting a marketplace like Exsila from scratch with only an app is much more difficult and more expensive than starting on the web.
  18. 18. 9 Apps are expected to be free so building a business model is hard
  19. 19. The business model is a challenge as well. Most users expect apps to be free or very inexpensive. You need to have a sophisticated business model if you want your project to be self-sufficient. Most apps are in fact losing money. ZenFriend is now generating $300- $500 per month which is nice, but nowhere near being a self- sufficient product.
  20. 20. 10 Use past experience to create something even better
  21. 21. Building ZenFriend was a fantastic learning experience. I now have a much better perspective of what it takes to build and market an app. I can now use those learnings at Exsila, and make our app even more successful.
  22. 22. The slideshow was created i n c o o p e r a t i o n w i t h Shortcut. With Shortcut’s growth hacks you turn your app into a growth engine. Shortcut helps you get sticky and grow virally. The wise man behind the quotes is Remo Uherek. Remo is the founder and creator of the app meditation app, ZenFriend. ZenFriend partners with Shortcut to boost growth and app retention.

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