2. FONT
The font on an advertising poster is vital. Although primarily an audience is drawn to an image to form an
opinion or view of a poster, the font that accompanies can compliment or spoil it. For example, on both
posters I examined, the font is similar colour to the background so it is subtle, but in coordination with the
poster, the human eye instinctively looks for patterns or similarities.
The colour is metallic, conforming with the The Font and Image is
background and inner themes of metal, connoting separated by blocks, this way it
strength. The Font is large, but because of its colour doesn’t interrupt the image,
it does not disturb the poster or images. and unlike the Beyonce poster
the font can be bolder colours
because it isn’t across the
image. The font however
keeps in line with the general
vintage theme, ‘Out Now’
being the brightest to
encourage purchase.
I want the font to be simple, but not then looking unprofessional. I also have to be particular about
font on InDesign as only certain font is available.
3. This Font (Bernard MT Condensed): Is simple but with a quirky edge, it is a very circular text, which
is appealing as it is less corporate and more colloquial, which is appropriate for my younger
audience.
This Font (Adobe Fan Heiti Std B ): Is too simple, and too mundane.
This Font (Broadway ): Is similar to the first only bolder and more
circular. The filling inside lettering is something I feel may interrupt
the image, and could be hard to read.
This Font (BankGothic Md BT ): I like the originality of this font, and how it only types in
capitals. I also like how it differs from other fonts with its straight, rectangular lettering.
The font is very 80’s, similar to the ‘Kings of leon’ lettering, it gives a gaming appeal,
which is perhaps not right for my poster and artist.
This Font (CountqyBluepqint ): I used this
font on my Digipak because of the
typogqaphy effect, it is veqy like
handwqiting. Although simple, it is veqy
