1. Lucy Scott Narrative, Concept, Performance video’s
This video, though simple, is a good
example of concept. The artist of the song
remains invisible; there is no kind of
performance or narrative aspect to distract
from the concept. The song is moving, and
the video fits this, the consistency of the
balls moving, represents I think life and its
on-going cycle. Colour is especially
notable in this video, the vibrancy of the
balls disorients yet engages the audiences,
alongside the unlikeliness of a stream of
bouncy balls travelling down a road. The
video is more conceptual than narrative
because of the lack of people to drive the
narrative, though the profiles or backs of
characters are included, the focus remains
with the balls and their journey through the
suburban streets.
The script- Before the worst. This
video is a token example of
performance. The entire video never
wavers from the band performing the
song seemingly live. The video gives
the impression of the band rehearsing,
the lack of audience in the stadium
indicting this. The effect of the video
concentrating solely on the band gives
an illusion of intimacy with the band,
which is important to an audience, as
well as not distracting from the music,
and focusing on nothing but the band.
This video, though also performance, is
primarily narrative. The content on the
song (the end of the relationship) is made
incredibly clear through the artists of the
song performing the song in a duet, and
directly to each other, as though they
themselves are the characters in the song.
The video could also be construed as
concept, particularly because of the couple
being intertwined in the mural,
metaphorical for being intertwined in a
relationship. This Gotye video is an
example of some video’s fitting
conventions of many music video’s.
Although I believe it’s primarily narrative,
there is also aspects of concept as well as
performance, because the two artists are
performing their song, but are also the
characters in the lyrics.