Planning

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Planning

  1. 1. The brief0 The brief, set by the OCR exam board, was to design the front page, the double-page spread, and the contents page of a new upcoming music magazine. We could choose the genre, all models featuring in the magazine, the name of the magazine etc…we must produce a research/planning page, and finally an evaluation.0 The first task is an unmarked preliminary project, which must the cover page and page of contents for an upcoming school magazine’, this is shown on next two slides.
  2. 2. Preliminary Project FRONT COVER: I created my preliminary project using Adobe ‘InDesign’ as this programmed allows me to manipulate fonts/images onto each other which is necessary for a magazine. I also created my ‘Mock up’ magazine on the same programme. The green contrasting with the sepia pictures gives a vintage effect and could also represent the age-long tradition of ‘Sixth Form’. The Fonts I used are in contrasting colours to the picture so they can be seen. The picture represents a happy, united feel to the school.PAGE OF CONTENT: The page of content features asummary of articles/interviews appearing in the issue ofthe magazine. It may also include preview pictures togain interest levels of readers.
  3. 3. Treatment (initial idea of my project)0 For my 2012 coursework I will be constructing the front cover, contents page and a double page spread for a new music magazine. I have chosen the genre of Indie, simply because it’s the magazine I’d be most inclined to buy, and the one I will therefore get the best research out of.0 As an initial idea for my magazine I will photograph three ‘upcoming indie musicians’. Two of which will be girls, and the other a boy/girl duo. For the front cover of the magazine, I will have a close up shot of a girl, subtly edited, smiling and staring directly into the camera. The model on the front will also feature in the double page spread. The photographs of the other two will feature in the contents page to show variation and more diversity within the Indie Music genre.0 The location for the double page spread will be outside, perhaps with nature, to coincide with the quirky and free-spirited theme of my magazine, possible shots will be a model playing the guitar outside around tree’s/fields. The front cover will be shot inside, against a clear background, possibly white (black and white theme) as I want the front page to be minimalistic but eye-catching. Since the pictures on the contents page will be close up shots, the location for these are less important, but will most likely to be shot in a studio/indoor location.0 The double page spread will be about a new British upcoming female artist. Her look will be youthful, current, and ‘Indie’, focusing on her image as a role model to young people, being in her late teens herself.0 Just as an initial idea for my magazine, I have researched into the magazine ‘Indie’ (The independent style magazine). Although the magazine is not a music magazine, the image is very relevant to the idea in mind for my music magazine. It has a very young feel, and perhaps appeals more to the female demographic more so than the male. But as long as I’m aware of appealing more to girls than boys in my magazine, I can use this to my advantage and be creating a product for an audience in mind. I have come up with some rough name ideas for my magazine, the idea that the name of the magazine has the first three letters ‘Ind’: Indignant, Indignation, Indecorous, Indelible etc…
  4. 4. The front image is a mid-shot; I willmost likely use a mid-shot or closerangle shot for the front cover. Thecolours and fonts are subtle; the focus is Treatment cont .on the model. A closer angle shotmeans attention is drawn directly tothat person, and often if the person islooking into the camera, the eye-levelshot establishes importance, and statusof the model. My idea of black and white This particular contents page only creating a subtle artistic and has one picture, on my own contents page I will include more. indie vibe for the double page The idea of all the contents of the spread. Two different images magazine being on one side is of the same model appear, something I like, and the font is accompanying the text about very fun, very interesting. In my her. Again, the ‘indie’ appeal is contents page ill possibly have a very simple, without in your ‘note from the editor’ type thing, and two of three pictures face colours. appearing beside the contents.
  5. 5. The bubble across the topThe model of this issue is Research into existing magazines ‘140 songs you must‘Lana Del Rey’ , An American download now!’ Uses‘Indie pop’ artist, is made up alternating background andhere to be ironic (the font colours. It is effectivelyrhetorical caption ‘Why so advertising the artists ofbloody good?’) and also to these crucial songs, anddraw attention. Though her teasing the reader to buy thedress is plain, her long dark magazine and download thehair is the main focus to the songs.cover, as well as the bloodfall down her face. The advert for ’26 festivals that will blow your minds’ is in a yellow The title of the bubble partially covering magazine is the model, this means it red. Against is easily visible, and the becomes a main factor on background, th the magazine. Music e simple ‘Q’ in festivals are very popular the red box is The featuring story to this magazine ‘Lana Del for Indie music, and made Rey’ is in a noticeably different font to the therefor the Indie dominant and others, and also a different colour. The font is demographic. a centre focus. bigger than any other on the cover, and the quirky writing which looks maybe scribbled or hand-drawn adds to the ‘Indie’ and ‘Young’ appeal to Lana Del Rey.
  6. 6. The picture, ‘FREE’ is in capital and boldlike in ‘Q’ letters to draw attention tomatches the this.caption ‘I’m apsycho’. Thecaption indiagonal, itcuts across NME (new musical express)the page so is an Indie Rock magazine.takes up more The feature of this week’sof the front magazine is ‘Lana Del Ray’,page. since she’s American the theme of the issue is based around this (The red white ‘Plus’ makes it and blue American flag). The seem like this audience for NME is wider magazine has than the other two MORE, more magazines simply because than competing it’s better known and is magazines and more gender neutral. more than its advertising.
  7. 7. The red title works incredibly well because it is especially bold against the black and white colour scheme. UNCUT has a specific clientele, it’s aimed atThe black and white works men aged 25-45, hencehere because the faces of the Beatles are on the‘The Beatles’ still stand front, as they were fromout, the picture has been around this era, andenhanced, but the black hence the black and whiteand white work for a picture to tie-in with thesimple theme. vintage theme. Artists of the same calibre have also featured in UNCUT such as David Bowie, Morrissey, John Lennon etc.
  8. 8. This picture is bigger than ‘Plus’ makes it seem likethe others, so though not more value for your money.the ‘cover’ or ‘feature’ Also, the simpler layoutstory, its importance in and lack of exuberant fontsthe issue is made known and shapes makes youby the picture being think this magazine is for alarger, and the smaller audience than ‘Q’accompanying quotation. or ‘Uncut’.All contentspages seem touse a number Advertising ascheme; this subscription to thehighlights the magazine. In my ownpage number magazine I maywhere each include this, and alsostory will include anfeature. It also advertisement fororganises the smart phonepage. It also apps/online copies offeatures the magazine to keeppictures of each up to date withartist included audiences andin this technology.issue, almost asa teaser.
  9. 9. This magazine, like ‘Uncut’ repeats the theme of red and white that was seen on the‘140 songs to download contents page, thisnow’ is advertisement for keeps continuity andthe involved artists that will gives a moremost likely be of the indie professional feel to thegenre because that’s the magazine.genre of the magazine. Oncesomeone has downloadedthe songs they may be more The close up picture oftempted to purchase the cover feature ‘Lana Delmagazine again. Ray’ gives a sex appeal, and also an intimacy with the artist. The picture dominates the page, because she is this issues double page spread. I may use a close up picture of the cover story in the contents page myself, to offer variation, and also a ‘connection’ with the audience.
  10. 10. ‘Uncut’ is different tothe other to as it onlyincludes one picture.Having one picturegives a less clutteredpage, and since thereaders areestablished (25-45male age bracket) The black and whitethey don’t need theme from the coverpictures of every continues onto thisfeatured band. page, giving a vintage feel, vintage being associated with the type of music (indie/rock) this magazine promotes.
  11. 11. Iconic Indie Musicians/Audience researchIndie music- researchIndie became known in the UK around the 1980’s, it’s a genre of Alternative Rock, with influences from punk,folk and grunge music. Indie music is rather a ‘Niche’ genre, with a specific audience and a stereotype, whichaccompanies this audience. Best known Indie artists in the UK are: Arctic Monkeys, Oasis, Radiohead, TheVaccines, Fleet Foxes, Mumford and Sons, Ingrid Michaelson, Ellie Goulding, Damien Rice, The Kooks, Thewombats etc.Characteristics of an Indie Music Consumer (The Indie music demographic) • Dress in Skinny jeans, band t-shirts, vests, cardigans, baggy jumpers,retro/vintage clothing, plimsolls, dolly shoes, flip flops.Aged between 15-25 (my magazine aimed at 15-19 year olds (students) • Attend music festivals such as Glastonbury, Reading…as well as regularly attendingGigs. • Shop at Topshop, Charity shops, Vintage Shops, H&M, Online shopping etc • Free time spent; With friends, at parties • More likely to smokedrink socially • Take pride in appearance • Take influence from celebrities such as Alexa Chung and Henry Holland.
  12. 12. Indie musicians0 Mumford and Sons are a British Indie Folk band, who became popular in 2010. The unique selling point of this band is their ‘folk’ image and instruments. The instruments they play are untraditional for a modern Indie band, instruments such as the banjo, mandolin, and accordion. Their appeal is their diversity, individuality, and quirky image.0 Ingrid Michaelson is an Indie solo artist, most of her songs are piano based, but also include the ukulele and guitar. Ingrid Michaelson is a typical Indie icon in that her overall appearance is care-free, young, and approachable. She doesn’t come across as this corporate artist who keeps up with latest trends, which is appealing to audiences.0 Fleet Foxes are similar to Mumford in their Indie Folk appeal, but dress more traditionally, checked shirts and jeans are more what this band is about. Fleet Foxes also include ‘pop’ influence, and gained fans but their Myspace presence in 2007. The Fleet Foxes bring more of an American Indie appeal, rather than UK Indie like Mumford.
  13. 13. The Vaccines are a British Indie rock band, who’s overall image is incredibly vintage, greatly inspired by the70/80’s but with a modern revival. Short sleeved shirts, vintage shirts, high wasted jeans; flares are iconic withinthe band, as well as the general anarchistic vibe gained from the band.Damien Rice is an Indie folk/rock solo Artist from Celbridge (Ireland). Damien Rice is a rather an unknownartist, he isn’t mainstream, and hadn’t had much notice until his song ‘Cannonball’ was used as the 2011 Xfactorwinners song. This unknown-ness is appealing to Indie Music fans as being different is important. Damien Rice hasa very unique voice, and his image matches this, he is incredibly ‘rough and rugged’ but in an appealing andrelatable way.Ellie Goulding is an ‘Indie Pop’ artist, possibly with the most ‘general’ appeal of all the artists I have researched.Ellie Goulding was among the first few celebrities to shave one side of her head in the on-going trend during thesummer, she is a fashion icon with her vintage blouses, shorts, and baggy jumpers. Her ‘messy’ blonde hair is hertrademark feature.I have researched a few Indie Artists as planning for my own magazine. It’s important to have an understanding onthe image that Indie artists portray, as the genre of my own magazine should be recognised straight away as anIndie music magazine. Staple Indie styling, from my research is: vintage, casual, shirts, jeans, shorts, not ‘try hard’or ‘styled’ so to speak, very rough and ready.
  14. 14. Fonts/name of my magazine researchIn my treatment I mentioned calling my magazine something with the beginning letters ‘Ind’ because of itbeing an Indie Magazine. I worked around ideas such as Indignant, Indignation, Indecorous, Indelible… andI’ve now decided on the name Indignant, because it sounds fierce, original. Indignant means to showanger/annoyance at something that is unjust, which I think is appropriate because Indie is a quirky genre witha rebellious feel to it, its anarchy against mainstream/corporate music. Using ‘Myfonts’(http://new.myfonts.com/) I have researched possible fonts to use on the front cover of my magazine.I like the 3D effect of this font, and the idea of bricks, bricks give an Urban feel, so if I was perhaps doing a Rapmagazine, or an R&B, this font would be ideal.This font is edgier than the other two because of the rubbed out/patchy effect it has. Although the Indie musicgenre is rough and ready, the font is too ‘word processed’ looking, I want my magazine to look professional,and not as though it’s been made in word.This font is too elegant to feature on a music magazine; it’s too curvy and graphology like. Although it’s simple,unlike the other simple font it doesn’t have the ‘look’ of an Indie magazine.I like this font the most of the five because of how simple and imperfect it. It is perhaps slightly childish, butwith the simple theme I hope to create on my front cover, this font would really work, especially with a mostlywhite background.
  15. 15. Research into the writing style of a double-page spread article0 Q0 “She looks demonic standing here in her white slip dress and prom queen crown, blood running down her forehead, staring into the camera. Her expression switches by the frame from looking either like she’s mourning someone or about to knife them. She photographs like a model, which is to say the camera accentuates the deep pools of her eyes and the epic pout of her lips. During a break in the Q cover shoot in this West London photo studio, Lana Del Ray walks over to a computer screen that is projecting back each picture of her taken. The one on screen now is an extreme close-up of her face: on it her mascara is streaked and her crown askew. She appears bruised and broken. “That,” she says, pointing an extravagantly nailed finger at the screen, “that’s my life.” “Until she posted her self-made clip for a haunting torch song called Video Games onto YouTube last May, Lana Del Ray was almost entirely unknown.”0 The format of this ‘Q’ double page spread is descriptive, and comes across honestly, in a colloquial appealing way as though we are with the interviewer or know her personally. The text is the opener to the interview, and it then goes into show and question and answer type format with Lana Del Ray eg. “Have you had notion of what made people so respond to Video Games?” and her answer is then shown “I know that it’s a beautiful song and I sing it really low which might set it apart. …” The picture that accompanies the double page spread is haunting, and complicated, which reflects perhaps the genre of ‘Q’, as it is obviously aimed for an elder demographic because of it’s more brutal appeal, this is obviously not aimed at young children
  16. 16. 0 NME0 “Popularity algorithms and comment board snark can go whistle: if the weight of expectation carries any significance, then Lana Del Ray is the biggest artist on the planet right now. “0 “The week before she releases her official debut album, ‘Born to Die’, it’s the biggest selling pre-sale record of 2012 on Amazon UK---selling twice as many copies as Leonard Cohen’s ‘Old Idea’s’ (Also out January 30th) at Number Two---and according to HMV’s Gennaro Castaldo, it will be number One a week on Sunday.”0 NME is for a less wide and more specific audience than ‘Q’, this is made immediately clear by the less glossy pages, and the less extravagant pictures. The writing format is more personal than ‘Q’, maybe because of the lesser audience than ‘Q’ or ‘Uncut’.0 Uncut0 “Between 1960 and ’62, THE BEATLES played more than 300 nights in Hamburg, being schooled in the holy mysteries of rock’n’roll. There are pills, girls and fights, but mostly there is “music, music, music” and the company of remarkable characters: the English Little Richard, a protective ex- boxer, and a charismatic singer who will enlist them as his backing band. Fifty years after The Beatles arrived at the Star-Club, Uncut discovers the full story of their apprenticeship and wonders---did Hamburg see the most exciting part of their career?”0 Uncut is obviously for an older demographic and most likely males, because statistically men prefer Indie Rock. The writing in the opening paragraph is supposed to excite audiences, but is only appealing to those who were around at this era, as they’ll understand the references to “’62” and “Little Richard”.
  17. 17. 0 In my own magazine, since it’s aimed at a relatively young audience (16-early twenties) the writing needs to be young, hip, and colloquial…so of all the magazines, probably the most like ‘Q’ magazine’s upfront appeal.0 I have began writing my double page spread article for my own magazine ‘Indignant’, I begin with a detailed description of Ariella Ad(the name of my ‘indie musician’), and will then move onto a question and answer part:0 Ariella Ada, or ‘Az’ as she’s known professionally, sits opposite me at an intimate table in the Rosetta Hotel in Bristol. Her pistachio-shaped green-blue eyes seem to smile as she openly tells me of her Hebrew heritage, and her secret obsession with Scrabble…of this not technically part of the interview, but wonderful to learn anyway. She’s animated as she reminisces the first video she uploaded to YouTube, and how a year later she never expected to be signed to a mass record label, be voted ‘The UK’s under 21 new talent’ or to have 2012’s fastest growing single with ‘Stepping stones and a yellow rose’. When I begin to ask her questions, she sits forward and gives me her complete attention, a stern expression of concentration that says she’s giving me nothing short of the real Ariella.
  18. 18. Mock up This is a mock up of my final magazine. The image is not one I have taken, but the general appeal of the model, the layout, fonts and colours are all likely to appear on my own final design. For the masthead this is the font I decided to use named ‘Hello I like you’ (found on myfonts.co.uk, desi gned by Cindy Kinash). Its very quirky, graphology- like, yet simple.The bar code/dateline is a legal requirement. TheUK price for my magazine (£2.99) is higher than‘NME’ magazine (2,40) which is a magazine aimedat a lower/lesser audience. My magazine is aimedat a lower demographic than magazine ‘Q’because ‘Q’ is a glossier and more of a generalmagazine, whereas I’m focusing on the indiegenre, and perhaps more bias to girls , so mymagazine will be cheaper than ‘Q’ or ‘Uncut’magazine (‘Q’=3.99 and ‘Uncut’= £4.80). Mymagazine is also aimed at students, aged 15-19,so my cheaper price will be more appealing to the‘student budget.’
  19. 19. This is the ‘Selling line’ or‘Slogan’ of my magazine thatreaders would recognisefrom each issue of mymagazine. I may change myslogan to something moreoriginal such as ‘Becausegreat music matters’ or ‘Allthe current music updatesbefore they get mainstream’(Because Indie music is aniche market, consumerswant to feel special and a partof something niche). This appeals to the indie demographic as they enjoy live music/gigs, so is audience-specific. This is the main cover line. The red gives a splash of colour to the black and white and makes magazine stand out. The slanted angle of this text adds to the quirkiness of my magazine.
  20. 20. The black and white of the image instantlylowers audience appeal because of its diversitycompared to other magazines. It makes thedemographic ‘exclusive’.The image itself is a mid-shot, the model staresdirectly at the camera, showing intimacy withthe readers, yet her hand on her mouth showsa shyness, and makes the magazine seemunderstated.There is a candid vide from this picture, itdoesn’t seem staged or posed, this is appealingto the Indie audience. ‘Free’ makes it seem like readers are gaining something extra for their money, making my magazine value for money.

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