The poster features a close-up image of a single eye with fingers emerging from it, suggesting someone trying to escape or having flashbacks. The eye takes up most of the white background, implying its importance to the film. Simple lighting highlights just the eye. Minimal text is used, with the film title in a bold font standing out. The unconventional color scheme and unusual main image are meant to attract audiences for this psychological thriller in an unexpected way.

1. THE EYE
POSTER ANALYSIS

2. Connotation – the main image if of a Mise-en-scene – the mise-en-scene
eye with fingers coming out of the for this poster is really simple as it
eyes. is just one single image unlike other
posters which I have looked at that
Denotation/ Main image – there is a have backgrounds. Looking at the
image of a single eye which is light image it looks like the lighting
brown, you can see fingers coming which has been used was near to
out of the eye which may imply the models eyes as underneath the
someone trying to get out of model the skin starts to fade away
something. The eye may play a key as the lighting is bright, this may
role in the movie as it takes up a large have been done so that the
amount of the page, it may suggest audience literally only see the eye
that the person has certain views or to signify the importance of it to
flashbacks about things which are the film.
going to occur. The main image may
be an eye as it refers back to the Text /typeface – the typeface for this
name of the film which is “the eye”. poster is extremely simple as it just
Having an eye as the main image is straight, for this poster I think it works
not usually seen on a horror well as the poster overall is very
poster, by doing this it will appeal to simple. The masthead is split into two
the audience more as they are not sections as “the” is in a very thin font
used to seeing film posters of this sort and “eye” is in a bold font this is done
to show the importance of the “eye”.
The star text “Jessica Alba” has been
Colours – the colour scheme for this included as if the audience were to
poster is white, black and a small see the name of a established
amount red. It is unusual to see white actor/actress they would be more
being used for the main colour on a likely to go out and watch the film.
horror poster as it is unconventional. The website of the film is located at
The colour white creates suspicion as the bottom of the poster, this is
it is a calm colour but by using it on a included so that the audience go on
horror poster it goes against the the website and few some insight
normal connotation of the colour. The about the film which will excited them
colours black and red have also been further about the film. A release date
used as they are typical horror for the film hasn't been included on
colours, by doing this it will allow the the poster this will further excited the
audience towards the film. Lastly the
audience to recognise the genre of
credits is the smallest text on the page
the poster even though it is unusually
as it is the least important part of the
coloured.
poster.

3. Main image
Target audience/ Genre – the target
audience for this film are young
adults aged 15+ who enjoy to watch
horror films. The sub-genre of this
film is a psychological thriller, this is
conveyed by the simple image and
typeface.
Rule of thirds has been challenged
once again as the main features of
this poster isn't on the left third, this
may have been done as the poster
itself is already unusual so it will
instantly attract the audience so
conventions don't need to be
followed to make the poster Star text
noticeable.
Masthead
Credits
Website