The best ideas need oxygen to survive. Without support, buy-in and resources from colleagues, managers, your board, supporters and beneficiaries an idea quickly dies. And that’s why being able to navigate the subtleties of interactions with the people you seek to influence, and approach them in a way that gives you the best chance of getting the results you want is a skill worth perfecting. Making an idea or an innovation happen is riddled with barriers, egos and politics. Your ability to influence could be the difference between success and failure.

1. 100%Open 2015
How to get people to love your ideas
David Simoes-Brown, 16th November 2015
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2. © 100%Open 201017/11/15 2
Our Clients

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1. Start at the end
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How to get people to love your ideas
1. Start at the end

4. © 100%Open 2015
Red Innovation is the ICRC’s new platform for insight, ideas and testing prototypes.
It involves the global movement, corporate partners and beneficiaries.
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1. Start at the end

5. 100%Open 2014
2. Remember ideas are
worthless
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2. Remember that ideas are worthless

6. © 100%Open 2015
Case Study – The LEGO Group
LEGO Ideas is the world’s most successful consumer crowdsourcing community of
one million people who can create a new product and share 1% of the revenue.
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7. 100%Open 2014
3. Extreme collaboration
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How to get people to love your ideas
3. Extreme collaboration

8. © 100%Open 2015
Case Study - The Cystic Fibrosis Trust
Hack It Up is the Cystic Fibrosis Trust community for people with CF, friends and
family, clinicians, innovators and companies to co-design new services to beat CF.
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9. 100%Open 2015
4. Co-create with customers
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How to get people to love your ideas
4. Co-create

10. © 100%Open 2012
Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating
new productive partnerships with their customers, suppliers and other brands.
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11. 100%Open 2014
5. Involve colleagues
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How to get people to love your ideas

12. © 100%Open 2014
Case Study - Oxfam
Oxfam enabled their organisation to change and developed new products by
crowdsourcing with their employees and empowering them to innovate with a toolkit.
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13. 100%Open 2014
6. Find someone who’s had a
better idea
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How to get people to love your ideas

14. © 100%Open 2015
Case Study - Future of Finance Challenge
A global competition for FinTech start-ups that secured 600+ applications from 52
countries with prizes of $300,000 and 300+ hours of coaching and mentoring.
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15. 100%Open 2015

16. 1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas

17. 100%Open 2015
100%Open Toolkit
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www.toolkit.100open.com

18. 100%Open 2014
3 minute joint venture
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Warm up
Loving an idea you have together!

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1 minute to say what you do.
1 minute to listen.
1 minute to create a JV.
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The Three Minute Joint Venture

20. 100%Open 2013
Contacts
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100%Open | Somerset House | West Wing| London | WC2R 1LA
Phone: +44 (0) 20 7759 1050
Email: | david@100open.com
Web: www.100Open.com
Twitter: @100Open, @deeyesbee
David Simoes-Brown
Co-Founders

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NGO co-creation programme
• Fast way to develop innovation ideas
• Manages risk by involving stakeholders in
the development of ideas
• Inspires and engages supporters,
beneficiaries and employees
• Helps you say no to the weaker ideas and
focus on the ideas with greatest potential
to make impact.

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Ask the experts
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