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Union Suisse :: Creating Value Together_#UnionGVA_002

Geneva 10.10.13 hosted by Accenture

Union is a network of innovators and marketing professionals from large enterprises who believe that collaboration and partnerships are key to the development of future products and services.

With 1,000 members in the network, Union is come to Switzerland for the second time this October!

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Union Suisse :: Creating Value Together_#UnionGVA_002

  1. 1. 100%Open 2013 Welcome to Union Suisse Deux! 11 October 2013 1 Welcome
  2. 2. © 100%Open 2010 The Union Suisse October 10, 2013 2
  3. 3. © Catalyx. The material in this document is owned by Catalyx
  4. 4. 100%Open 2013 David Simoes-Brown
  5. 5. 100%Open 2013 Innovating with partners by sharing the risks and the rewards. 11 October 2013 5 Open Innovation
  6. 6. 100%Open 2013 Insight and Innovation joined at the hip 11 October 2013 6 Catalyx& 100%Open
  7. 7. © Catalyx. The material in this document is owned by Catalyx We help businesses unlock the innovation potential of crowds, communities and conversation
  8. 8. © Catalyx. The material in this document is owned by Catalyx Creating customer validated innovation in less than a month. In partnership with 100% Open and a popup community of 100 consumers, we delivered a 12 month marketing communication plan for the brand. A time saving of 6 months, a cash saving of $60,000. SHORTLISTED FOR DISRUPTIVE INNOVATION AWARD – next generation market research
  9. 9. 100%Open 2013 Partnership
  10. 10. 100%Open 2013 Lionel Bodin Accenture – Development Partnership October 10, 2013 10 Union Suisse Creating Value Together
  11. 11. Accenture Development Partnerships August 2011 Union Open Innovation Forum Geneva - October 10th, 2013 Accenture Development Partnerships : Catalyst for the Convergence Economy
  12. 12. Copyright © 2013 Accenture All rights reserved. Accenture Development Partnerships is an hybrid business… 12
  13. 13. Copyright © 2013 Accenture All rights reserved. Sample project : Improving access of medicines and vaccines leveraging private sector expertise from Coca-Cola 13 In the Last Mile Partnership, Accenture Development Partnerships is playing a central role in managing the partnership and executing a wide range of projects on the ground in Africa to improve access to medicines Funding Partners The Last Mile Partnership is an ongoing partnership between The Coca-Cola Company (TCCC), The Gates Foundation, USAID and The Global Fund to look at ways of improving access to critical medicines and vaccines by leveraging insights from The Coca-Cola Companies supply chain capabilities. Country Programmes Other Stakeholders
  14. 14. Find out more at: www.accenture.com/adp
  15. 15. 100%Open 2013October 10, 2013 15 Union Suisse Creating Value Together Geoff Linsell Moving Brands
  16. 16. Connecting people to brands and brands to people Moving Brands introduction 16
  17. 17. Stories, systems and people We focus on articulating the story at the heart of the business and designing customer touchpoints. Tying these two together with rigorous systems is what creates iconic brands for our clients and powerful experiences for people. Client name – Document title 17 Stories Systems People
  18. 18. We have the capabilities to help businesses innovate, design and transform to thrive in the moving world Client name – Document title 18 Strategy &transformation Defining and delivering on tomorrow‟s brand, customer experience and digital opportunities fuelled by creativity, innovation and design thinking. Storytelling & engagement Defining the purpose of the business. Communicating with, engaging and mobilising stakeholders. Living IdentityTM Creating, designing and producing brand identity systems for a moving world context. Experience design Defining, designing and producing powerful experiences that connect people to brands, products and businesses. Digital product & service design Designing world-class digital products and services that are ownable and born out of the brand. Innovation consulting Research, ideation and prototyping to create new business opportunities.
  19. 19. We work in partnership with leading global and regional brands and innovative start-ups Client name – Document title 19
  20. 20. Template note To embed video in Power point – Double click media icon to insert a video. Ensure the video is set to „Click to play.‟ – Remember to keep linked file with PPT when moving files To create a hyperlink to Vimeo – PDF the presentation. – Open in Acrobat, ensure it is cropped correctly. – Go to Tools > Advanced editing > Link tool – Use the cursor to click and drag to select the link area. – In the dialogue box under „Link type‟ select „Invisible rectangle‟ and ensure „Highlight style‟ is set to „None‟ – Click „Next‟ and enter the Vimeo URL, confirm by clicking “OK‟ Click to play film Moving Brands introduction 20
  21. 21. 100%Open 2013 Union Suisse Creating Value Together October 10, 2013 21 Barbara Juhasz Feldschlosschen/Carlsberg
  22. 22. Int. business, languages & teaching
  23. 23. Looking for…
  24. 24. Importance of ‘Swissness’
  25. 25. How to successfully imbed an international brand into Swiss market & psyche?
  26. 26. 100%Open 2013 ArnyKapshitzer HyetisSarl October 10, 2013 26 Union Suisse Creating Value Together
  27. 27. To create leading innovative devices and bringing them to customers. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Mission:
  28. 28. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Smart Not smart Computer Watch CROSSBOW Today 4000$ 130$ 150$ 150$ 1200$ 450$ 3000$ - over 100’000$ 495$
  29. 29. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Smartwatches Worldwide 2012 350’000 Smartwatches 2013 500’000 Smartwatches 2014 5 Million Smartwatches +900% 1% share 50’000 CROSSBOW
  30. 30. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Thank you Let’s Imagine what we can do with CROSSBOW?
  31. 31. 100%Open 2013 Leila Ojjeh&Sanna Fowler EPFL October 10, 2013 32 Union Suisse Creating Value Together
  32. 32. Ideation platform | 11.03.2013 33 EPFL Ideation Platform June2013 EPFL Ideation Platform Sept 2013
  33. 33. • A leading state-of-the-art academic institution • A vibrant community of ~31‟000 «brains» • 9‟300 Students of over 125 nationalities (Bachelor, Masters, PhD) • 3‟400 Staff (scientific, administrative & technical) • 320 Faculty • 18‟000 Alumni Database • Recognized for & driven by «Innovation»… • Record VC funding in 2012: 98 Million CHF • 156 start-ups established from 2000 – 2012 • Innovation Park with Vice-Presidency for Innovation and Tech Transfer (innogrants, Inspiration grants, TTO, Alliance etc), Scientific park, La Forge co-working space  Back-end innovation • How could we strengthen further EPFL‟s innovation culture & capabilities? • Foster a user-driven innovation approach through up-stream idea generation • Reward creativity and collaborative cross-disciplinary approach to generate disruptive ideas • Build a stronger innovation community & spirit, federating campus and partners EPFL & Innovation
  34. 34. Using the crowd – open and ‘open’ innovation Corporate B2B & B2C Social & Development Academic & Research Institutions ???
  35. 35. Why Ideation at EPFL? • Mindset • Cross disciplines • People • Tools • …….thenext Google
  36. 36. 1. Vote/like (brings best ideas to the top) 2. Comment (finetune and develop ideas, create expert groups) 3. Feedback (from challenger and other users, further defining the solution) Challenge Ideas How it works
  37. 37. 1st Challenge: 14th October 2013 and more to come… Réinventons ensemble l‟intérieur de la voiture du futur !
  38. 38. Good Ideas….so then what? A research project? Internship? Industrial R&D? Prototype? Transferrable skills, networking, profile-building
  39. 39. Key Challenges – Best Practice Sharing • Managing IP  Collaborative vs Competition?  Types of Challenges? • Which Incentives? Gamification, visibility, career… • Interests & Benefits for Partners?
  40. 40. 100%Open 2013 Matthias Kuhn Université de Genève / UnitecTTO October 10, 2013 41 Union Suisse Creating Value Together
  41. 41. Global Entrepreneurship VIP Engagement Global movement 131 countries 7’906 partners 19’649 activities 7’491’695 participants
  42. 42. GEW Geneva - Nov. 18- 22, 2013 25 events 28 Local partners 1000 Visitorsexpected
  43. 43. A rich program open to everybody Opening Monday Nov. 18 Into Action ! Thursday Nov. 21 Testimonies Friday Nov. 22 Design and creativity Tuesday Nov. 19 Startup Exhibition Wednesday Nov. 20 Social Entrepreneurs Wednesday Nov. 20 Startup Weekend Saturday - Sunday Nov. 16-17 www.liberezvosidee Facebook: «UNIDEE» – Twitter: «UNID Contact: unidee@unige.ch
  44. 44. WHAT’S IN IT FOR ME ? Join the sessions Become a sponsor nextyear Discover local innovations Make contacts withresearchers
  45. 45. 100%Open 2013 Patrick Genoud Observatoiretechnologique / State of Geneva October 10, 2013 47 Union Suisse Creating Value Together
  46. 46. MobiLab A citizensplatform to improveyourmobility Patrick Genoud Observatoire technologique – State of Geneva www.ot-lab.ch
  47. 47. • Understand people needs in the context of the « Mobilités 2030 » strategy • Go beyondthe engineerview of mobility • Imagine new services linked to ourmobility • Makeour first steps in these new modes of interaction with the users Goals
  48. 48. • Citizen centric • Employees inclusive • In co-creation • Experimental • Ethnographicstudy Approach
  49. 49. The platform MobiLab
  50. 50. • 85 positive and open-mindedcontributors • 8 thematicstreatedduring 8 weeks • More than 300 posts and 900 comments • Discussion, exchange, creativity, fun ! • 100 ideas 10 to beimplemented Results Community Testimonies Conversation Ideas Action Transformation Scaling up ?
  51. 51. 100%Open 2013October 10, 2013 53 Union Suisse Creating Value Together NirOfek BuyClub.ch / Glocals.com
  52. 52. Exclusive for UBS employees nir@BuyClub.ch
  53. 53. Private Rehearsal, closed to the public This Tuesday, Victoria Hall
  54. 54. 100%Open 2013October 10, 2013 59 Union Suisse Creating Value Together Mick O’Conchuir Salomon
  55. 55. Mick Ó‟Conchúir Salomon, Head of Consumer Experience
  56. 56. Head of Consumer Experience
  57. 57. Head of Consumer Experience Path to purchase “Before, the biggest audience Nike had on any given day was when 200 million tuned in to the Super Bowl. Now, across all its sites and social media communities, it can hit that figure any day.” - FORTUNE
  58. 58. BUSINESS CHALLENGE “ Experience is the new innovation” “What’s key for us is how we build the holistic digital relationship” – NIKE CFO “Innovation is key ........ experience is everything .... blah blah ... buy our stock.” “Consumer experience (CX), is the perception a patron has after engaging with a brand.” – 1st hit on Google
  59. 59. OFFER & NEED – HOW TO BE MORE ACTIONABLE?
  60. 60. THANKS Mick Ó‟Conchúir mick.oconchuir@salomon.com
  61. 61. 100%Open 2013 Welcome to Union Suisse Deux! 11 October 2013 68 Welcome

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