2. What kind of media institution might
distribute your media product and
why?
My magazine will be totally new to the market
and my genre doesn’t have many magazines out
in the market either, so I need to have a great
distributer. This distributer will have to reach my
target audience and give a good name too. So I
will be looking at Bauer and IPC Media.
3. Bauer
Bauer helps distribute over 300 in 15 countries. It also distributes radio and TV too. It
doesn’t distribute a magazine similar to mine but it seems to be doing something right
as it distributes Kerrang!, Q and MOJO which are all very popular brands in the music
magazine market.
As Bauer have not distributed any dubstep magazines before I'm not sure if they will
be willing to distribute as they are not experienced with the target audience. But they
helped get magazines like Q known all over the country so they maybe able to do the
same with my magazine.
Also if Bauer were to distribute my magazine they have so many other platforms to
advertise on including TV and radio. This seems to be the distributer for me so far.
But again the problem is that there are not a lot of dubstep magazines out in the
market at the moment so it would be difficult to get them as popular as the
other magazines Bauer distributes. Also Bauer don’t have experience with
this genre and the target audience so it is a totally new area in the market
for anyone.
4. IPC Media
IPC distributes 60 brands of media and will be able to reach a wide audience. They
distribute many brands of well known music magazines like NME which is one of the
top magazines in the UK. This is a good thing as they are experienced within the music
magazine market and have helped get the NME so popular.
Just like Bauer IPC do not distribute a dubstep magazine so this causes problems as
again they are not familiar with its target audience. But it is a small market with small
brands in it which could be touched upon with a big distributer like IPC.
But unlike Bauer IPC Media do not have a wide range of media platforms in the UK so
they will not be able to advertise as easily as the other. But again they have got a
magazine like NME distributed and very popularly known around the country.
A problem is that IPC don’t have any experience within my
music magazines genre so it would be a risk to try and
distribute this magazine for them.
5. Conclusion
For my magazine I have chosen Bauer for my distribution. This is because of the
popular music magazines they distribute and how big the magazines are now.
Hopefully my magazine would get as popular as them. Also another reason that I
chosen this over IPC is that it has a wide range of media platforms in the UK.
The main reason I didn’t choose IPC Media over Bauer is that they didn’t have a lot of
top selling music magazines that they distribute. They mainly distribute leisure
magazines such as Country Life and Rugby World.
And that why I have chosen Bauer for my magazine distributer.
