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Online and Blended 
Academic Advising 
Approaches & Strategies 
September 24, 2014 
2:00 – 3:30 PM ET 
This presentation is copyrighted by PaperClip Communications 2014. 
This presentation may not be reproduced without permission from PaperClip Communications and its 
presenters. This presentation and all materials provided during the presentation may not be altered. 
This presentation is not intended as legal advice and should be considered general information only. The answers 
to legal questions generally hinge upon the specific facts and circumstances of an institution. Individuals with 
specific questions should contact their institution’s legal counsel.
Panelist 
• Laura A. Pasquini, Ph.D. 
• Lecturer 
• Department of Learning 
Technologies 
• University of North Texas 
• Laura.Pasquini@unt.edu 
• Follow @laurapasquini 
The opinions expressed during today’s event are 
not necessarily those of PaperClip Communications
Agenda 
•Getting Social (Media) 
•Digital Skills for Learners 
•Supporting Experiential Learning 
& Engagement 
•Digital Ideas for Your Campus
Webinar Resources: 
http://bit.ly/AdvOnline
Do you 
tweet? 
#AcAdvOnline
How are you advising digitally? 
Tell me about it. #AdvOnline 
Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/
What is ONE word 
to describe what 
you do on campus? 
#AcAdvOnline
Image c/o deanj http://www.flickr.com/photos/deanj/2398424227/
How can we 
ENGAGE 
our 
advisees? 
Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg
Required Skills for Today’s Learner: 
1. Exploration 
2. Connection 
3. Curation 
4. Collaboration 
5. Openness
#1. 
Exploration
Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/ 
Web 2.0 
#SocialMedia 
Social Web 
New Media 
Transmedia 
Emerging 
Tech
“Students experience an increasing need for 
connectivity and digital access to excel 
beyond the higher education learning 
environment. They must access and interact 
with information, learning materials, and 
colleagues from around the globe.” 
Implications for use of technology in advising 2011 NACADA
The Iceberg Effect 
© Mark Smiciklas Intersection Consulting
“Over 94% of undergraduate, 
graduate, and community college 
students are Internet users and 
approximately 80% of this same 
group use social networking sites.” 
College students and Technology, 
The Pew Internet Research
From 
2013 #sxswEDU #smHE Session
How are We Social 
(Media) in Higher Ed? 
•Mergel et al. (2012) 
Create a social media policy before using social media 
or experimentation with social media within the 
organization to generate and apply guidance. 
•Wandel (2009) and Joosten et al. (2013) 
Security and privacy are two of the primary concerns 
•Rodriguez (2011) 
Deal with challenges related to privacy, ownership of 
intellectual property, legal use, identity management, 
and literacy development Pasquini, 2014 
pp. 31-32 21
Digital Advising with Laura…
It’s not about the 
technology, 
it’s all social 
Tanya Joosten (@tjoosten)
Social Media 
Definition: 
“A virtual place where 
people share; 
everybody and 
anybody can share 
anything anywhere 
anytime” (Joosten, 
2012, p. 6).
What is ONE 
technology you 
want to EXPLORE 
for advising?
@catspyjamasnz
Be a Participant 
1. Be social 
2. Respond 
3. Share 
4. Connect 
5. Start the conversation 
6. Keep it going: make time 
Flickr photo c/o furiousgeorge81
Develop an 
Identity 
Do you like spam? Do 
you like “bots”? 
Customers don’t either. 
What is your 
organizational brand? 
What information do 
you want to share? 
Start with these 
questions, and then add 
in personality and 
Via @julieclarsen variety.
#2. 
Connection
37
Flickr photo c/o xotoko
Dr. Alec Couros (@courosa) & #eci831
What the hashtag? 
Hashtags 
rock. 
Tweet, 
yeah!
#edusocmedia #AcAdv Chat 
@tanyajoosten 
http://tanyajoosten.com/ 
#edtech 
#phdchat 
#sachat 
#highered 
#SocialMedia 
#edchat
Follow: #AcAdv & @AcAdvChat
There are A 
LOT of people 
chatting. 
Have you 
explored 
yet? 
http://bitly.com/TwitterChatSchedule
Develop a 
Community
Low Impact: 
Read chat transcripts 
Medium Impact: 
Set up a Twitter account 
Search for #______ hashtag 
Post advising-related content as you wish 
“Lurk” during a chat time 
High Impact: 
Set up a Twitter account 
Search for #______ hashtag 
Chime in with your 
thoughts/opinions/experiences during a chat time 
Connect with peers beyond Twitter Chats
Give & Get Support
49 
#ugstJOUR
#ugstSTORY 
50
51 
Student Panel Q & A
53 
Live 
Tweets 
to take 
Notes
Peer-to-Peer Education
Flickr photo c/o hoodlumper 
“Focus on connecting 
with the people, and 
the tools will all make 
sense.” 
~Chris Brogan
Where do 
Image c/o http://blog.us.cision.com/wp-content/uploads/2009/12/SM-Policy-Image.bmp 
your 
advisees 
connect?
#3. 
Curation
Online information flows like…
Crowdsourcing
http://storify.com/ Open Forum & Debates
Share Advising Stories
Platform Considerations 
•Channel options – testing & exploring 
•Related to learning outcomes 
•Potential for community use
Researching options 
ANALYTICS 
-Google Analytics 
-Social Network Analysis 
-Twitter search 
Hashtags (#) – Hashtracking.com 
Interactions 
Followers & RTs & @ mentions 
-Content Management 
Bufferapp.com 
Hootsuite.com 
Facebook Insights 
SocialBro.com
Hootsuite.com
Facebook Insights
Curation Tips 
• Learn as you go 
• Brainstorm ideas with campus 
colleagues 
• Find interesting artifacts to collect 
• Consider collaboration among 
departments 
• Identify curation projects for events, 
programs & curriculum 
• Encourage a sense of community
#4. 
Collaboration
Participation = Engagement
IDEAS! 
Sharing 
Thoughts
ACE: Learning Outcomes 
• Incoming UTSC students will: 
o orient themselves to the campus 
o connect with resources & services 
o transition into university life 
o join a collaborative community 
o learn about UTSC via weekly topics 
o ask helpful questions 
o connect with other students on campus 
AA & CC Online peer 
www.utsc.utoronto.ca/aacc/ace/
Discovery
Creativity
A picture is worth…
84
#asbABQ13 
85
Engage Your Community 
• Be active 
• Create a profile & get talking 
• Engage with your campus 
• Read resources shared 
• Ask questions 
• Post challenges 
• Don’t just push information out 
• Have a personality 
• Encourage discussion
#5. 
Openness
“...technology could be used 
much more strategically than is 
currently undertaken to commit 
students to their academic life.” 
orizon Report 2012 
Dahlstrom, de Boor, Grunwald, & 
Vockley, 2012
Digital Scholars 
• @mweller … The Ed Techie 
90
Digital 
Identity 
91
Reflection 
http://techknowtools.wordpress.com/
Research 
& 
Support
Join a Community: 
e.g. UNT LT Facebook Page 
94
To Ask 
Questions 
& Discuss
http://www.sageperformance.com/ojs/index.php/LPQ
#Selfie Generation
How can you help 
your advisees to 
digitally develop?
#ugstSTORY 
Blog Posts
#ugstSTORY 
Photos
#ugstSTORY 
Final Projects
#UNTadvised
#AcAdvOnline 
Considerations
Prevent #AdvOnline Epic Fails
Use of social media & 
technology not mean 
sensitive data will be 
shared. 
Like all things, proper 
training should be 
conducted to discuss: 
-protocols 
-privacy 
-challenges 
-suggested practices
• Consider your student population 
• Performance Analysis 
– Focus (Student View/Perception) 
– Capability (Culture) 
– Will (Change)
Online Advising Considerations 
• Accessibility 
• ADA Standards 
• Universal Design 
• Campus Environment 
• Student Population 
• Faculty/Staff Resources
The Technology, Education, and 
Accessibility in College and Higher 
Education Act (TEACH) 
• Evolution of technology has changed the 
education system 
• Barriers to access create a separate-but-equal 
approach to learning 
• Equality on campus is a civil right
To Encourage Access Online: 
• Develop & utilize 
accessibility guidelines at 
your campus 
• Create standards for 
learning materials 
• Encourage equality 
• Identify support for 
access at your institution
Down the Road for #AdvOnline…
The Direction for Online Advising 
• Share experiences for effective online advising delivery 
• Contribute to academic advising initiatives 
• Review some key digital/online advising resources 
• Introduce online advising projects examples 
• Connect you to some savvy online academic advisors 
• Evaluate, assess & contribute to research in #AdvTech
The Horizon Report 
New Media Consortium's (NMC) & 
EDUCAUSE 
• annual, research-oriented effort that seeks to 
identify & describe emerging technologies 
likely to have considerable impact on 
teaching, learning, & creative expression 
within higher education. 
• Organized to project 1-5 years into the future: 
o 2005 Report: ubiquitous wireless, 
intelligent searching, & social networking 
in the 1-4 year time to significant impact 
o 2007 Report: mobile phones usage in 
higher ed and user created content 
(classify & tag to create & upload) 
o 2010 Report predicts: 
 Open Content 
 Electronic Books 
 Gesture-based Computing 
http://www.nmc.org/horizon
EDUCAUSE 
http://www.educause.edu/ 
• EDUCAUSE is a nonprofit association 
whose mission is to advance higher 
education by promoting the intelligent use 
of information technology. 
• Advising Systems - 30 Resources 
• Teaching and Learning 
o - 924 Resources 
o Applying Technology to Academic 
Advising: A Vision Statement 
o ECAR Study
NACADA’s 
Technology in 
Advising 
Commission 
The purpose of NACADA's Technology in Advising Commission is to 
help academic advisors and advising administrators to understand the 
impact that technologies such as: 
•Online communication & virtual advising 
•Degree audits & web registration 
•Student information systems & electronic advising notes 
•Social and connected spaces for innovative staff/faculty resources 
•Understand the ideas and trends of how technology is being utilized in 
higher education 
•Website
Getting Started in #AdvOnline… 
• Lurking is learning (at first) 
• Read & research – then PLAY 
• Engage & participate – ASK!! 
• Share resources openly 
• Identify your goals BEFORE tools 
• Find a mentor & support team! 
• Communities will look different 
– Both the medium & message 
– Find a place to connect & talk
About.me/LauraPasquini

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#AcAdvOnline Webinar

  • 1. Online and Blended Academic Advising Approaches & Strategies September 24, 2014 2:00 – 3:30 PM ET This presentation is copyrighted by PaperClip Communications 2014. This presentation may not be reproduced without permission from PaperClip Communications and its presenters. This presentation and all materials provided during the presentation may not be altered. This presentation is not intended as legal advice and should be considered general information only. The answers to legal questions generally hinge upon the specific facts and circumstances of an institution. Individuals with specific questions should contact their institution’s legal counsel.
  • 2. Panelist • Laura A. Pasquini, Ph.D. • Lecturer • Department of Learning Technologies • University of North Texas • Laura.Pasquini@unt.edu • Follow @laurapasquini The opinions expressed during today’s event are not necessarily those of PaperClip Communications
  • 3. Agenda •Getting Social (Media) •Digital Skills for Learners •Supporting Experiential Learning & Engagement •Digital Ideas for Your Campus
  • 5. Do you tweet? #AcAdvOnline
  • 6. How are you advising digitally? Tell me about it. #AdvOnline Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/
  • 7. What is ONE word to describe what you do on campus? #AcAdvOnline
  • 8.
  • 9. Image c/o deanj http://www.flickr.com/photos/deanj/2398424227/
  • 10.
  • 11. How can we ENGAGE our advisees? Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg
  • 12. Required Skills for Today’s Learner: 1. Exploration 2. Connection 3. Curation 4. Collaboration 5. Openness
  • 14. Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/ Web 2.0 #SocialMedia Social Web New Media Transmedia Emerging Tech
  • 15.
  • 16.
  • 17. “Students experience an increasing need for connectivity and digital access to excel beyond the higher education learning environment. They must access and interact with information, learning materials, and colleagues from around the globe.” Implications for use of technology in advising 2011 NACADA
  • 18. The Iceberg Effect © Mark Smiciklas Intersection Consulting
  • 19. “Over 94% of undergraduate, graduate, and community college students are Internet users and approximately 80% of this same group use social networking sites.” College students and Technology, The Pew Internet Research
  • 20. From 2013 #sxswEDU #smHE Session
  • 21. How are We Social (Media) in Higher Ed? •Mergel et al. (2012) Create a social media policy before using social media or experimentation with social media within the organization to generate and apply guidance. •Wandel (2009) and Joosten et al. (2013) Security and privacy are two of the primary concerns •Rodriguez (2011) Deal with challenges related to privacy, ownership of intellectual property, legal use, identity management, and literacy development Pasquini, 2014 pp. 31-32 21
  • 22.
  • 23.
  • 24.
  • 26.
  • 27. It’s not about the technology, it’s all social Tanya Joosten (@tjoosten)
  • 28. Social Media Definition: “A virtual place where people share; everybody and anybody can share anything anywhere anytime” (Joosten, 2012, p. 6).
  • 29. What is ONE technology you want to EXPLORE for advising?
  • 31. Be a Participant 1. Be social 2. Respond 3. Share 4. Connect 5. Start the conversation 6. Keep it going: make time Flickr photo c/o furiousgeorge81
  • 32.
  • 33. Develop an Identity Do you like spam? Do you like “bots”? Customers don’t either. What is your organizational brand? What information do you want to share? Start with these questions, and then add in personality and Via @julieclarsen variety.
  • 34.
  • 35.
  • 37. 37
  • 39.
  • 40. Dr. Alec Couros (@courosa) & #eci831
  • 41. What the hashtag? Hashtags rock. Tweet, yeah!
  • 42. #edusocmedia #AcAdv Chat @tanyajoosten http://tanyajoosten.com/ #edtech #phdchat #sachat #highered #SocialMedia #edchat
  • 43. Follow: #AcAdv & @AcAdvChat
  • 44. There are A LOT of people chatting. Have you explored yet? http://bitly.com/TwitterChatSchedule
  • 46. Low Impact: Read chat transcripts Medium Impact: Set up a Twitter account Search for #______ hashtag Post advising-related content as you wish “Lurk” during a chat time High Impact: Set up a Twitter account Search for #______ hashtag Chime in with your thoughts/opinions/experiences during a chat time Connect with peers beyond Twitter Chats
  • 47. Give & Get Support
  • 48.
  • 52.
  • 53. 53 Live Tweets to take Notes
  • 55.
  • 56. Flickr photo c/o hoodlumper “Focus on connecting with the people, and the tools will all make sense.” ~Chris Brogan
  • 57. Where do Image c/o http://blog.us.cision.com/wp-content/uploads/2009/12/SM-Policy-Image.bmp your advisees connect?
  • 62.
  • 64.
  • 65. Platform Considerations •Channel options – testing & exploring •Related to learning outcomes •Potential for community use
  • 66.
  • 67. Researching options ANALYTICS -Google Analytics -Social Network Analysis -Twitter search Hashtags (#) – Hashtracking.com Interactions Followers & RTs & @ mentions -Content Management Bufferapp.com Hootsuite.com Facebook Insights SocialBro.com
  • 68.
  • 69.
  • 72. Curation Tips • Learn as you go • Brainstorm ideas with campus colleagues • Find interesting artifacts to collect • Consider collaboration among departments • Identify curation projects for events, programs & curriculum • Encourage a sense of community
  • 76.
  • 77.
  • 78.
  • 79. ACE: Learning Outcomes • Incoming UTSC students will: o orient themselves to the campus o connect with resources & services o transition into university life o join a collaborative community o learn about UTSC via weekly topics o ask helpful questions o connect with other students on campus AA & CC Online peer www.utsc.utoronto.ca/aacc/ace/
  • 80.
  • 83. A picture is worth…
  • 84. 84
  • 86. Engage Your Community • Be active • Create a profile & get talking • Engage with your campus • Read resources shared • Ask questions • Post challenges • Don’t just push information out • Have a personality • Encourage discussion
  • 88.
  • 89. “...technology could be used much more strategically than is currently undertaken to commit students to their academic life.” orizon Report 2012 Dahlstrom, de Boor, Grunwald, & Vockley, 2012
  • 90. Digital Scholars • @mweller … The Ed Techie 90
  • 94. Join a Community: e.g. UNT LT Facebook Page 94
  • 95. To Ask Questions & Discuss
  • 98. How can you help your advisees to digitally develop?
  • 105. Use of social media & technology not mean sensitive data will be shared. Like all things, proper training should be conducted to discuss: -protocols -privacy -challenges -suggested practices
  • 106. • Consider your student population • Performance Analysis – Focus (Student View/Perception) – Capability (Culture) – Will (Change)
  • 107. Online Advising Considerations • Accessibility • ADA Standards • Universal Design • Campus Environment • Student Population • Faculty/Staff Resources
  • 108.
  • 109. The Technology, Education, and Accessibility in College and Higher Education Act (TEACH) • Evolution of technology has changed the education system • Barriers to access create a separate-but-equal approach to learning • Equality on campus is a civil right
  • 110. To Encourage Access Online: • Develop & utilize accessibility guidelines at your campus • Create standards for learning materials • Encourage equality • Identify support for access at your institution
  • 111. Down the Road for #AdvOnline…
  • 112. The Direction for Online Advising • Share experiences for effective online advising delivery • Contribute to academic advising initiatives • Review some key digital/online advising resources • Introduce online advising projects examples • Connect you to some savvy online academic advisors • Evaluate, assess & contribute to research in #AdvTech
  • 113. The Horizon Report New Media Consortium's (NMC) & EDUCAUSE • annual, research-oriented effort that seeks to identify & describe emerging technologies likely to have considerable impact on teaching, learning, & creative expression within higher education. • Organized to project 1-5 years into the future: o 2005 Report: ubiquitous wireless, intelligent searching, & social networking in the 1-4 year time to significant impact o 2007 Report: mobile phones usage in higher ed and user created content (classify & tag to create & upload) o 2010 Report predicts:  Open Content  Electronic Books  Gesture-based Computing http://www.nmc.org/horizon
  • 114. EDUCAUSE http://www.educause.edu/ • EDUCAUSE is a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology. • Advising Systems - 30 Resources • Teaching and Learning o - 924 Resources o Applying Technology to Academic Advising: A Vision Statement o ECAR Study
  • 115. NACADA’s Technology in Advising Commission The purpose of NACADA's Technology in Advising Commission is to help academic advisors and advising administrators to understand the impact that technologies such as: •Online communication & virtual advising •Degree audits & web registration •Student information systems & electronic advising notes •Social and connected spaces for innovative staff/faculty resources •Understand the ideas and trends of how technology is being utilized in higher education •Website
  • 116. Getting Started in #AdvOnline… • Lurking is learning (at first) • Read & research – then PLAY • Engage & participate – ASK!! • Share resources openly • Identify your goals BEFORE tools • Find a mentor & support team! • Communities will look different – Both the medium & message – Find a place to connect & talk

Editor's Notes

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  4. Motivation for this research: There is a need to create a standard for social media guidance, with respect to guideline and policy development in higher education.
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  14. # = Hashtags Lists/Listed URL Shorteners Pictures Location 3rd Party Applications Social Media Dashboards: Hootsuite, Seesmic, Tweetdeck
  15. Conducting a Performance Analysis: Focus (Institutional Support) Capability (Culture) Will (Change)