This document provides an overview of social media networks and statistics. It discusses the popularity and growth of Facebook, Twitter, YouTube, and blogs. Key facts are presented about the percentage of users on each platform, hours spent online, and typical user behaviors. The document also outlines 10 rules for using social media and provides tips on finding brand advocates and using different networks like Facebook, Twitter, and YouTube effectively.
2. Social Network Facts
• 96% of Millennials have joined a social network
• Fastest growing segment on Facebook is 55-65 year-old females
• Adults spend 15 plus hours per week online
• 50% of mobile internet in the UK is Facebook
• Facebook offers over 70 languages
• 95% of companies use Linkedin for recruitment
• 83% of all companies use Facebook
• 700,000 businesses have active Facebook pages
Mashable.com
4. 10 Rules of Social Media
1. Know what you’re talking about
2. Always be transparent
3. Be yourself
4. Post frequently
5. Add value
6. Respond
7. Listen
8. Learn from your mistakes
9. Be external
10. Have fun
Build REAL relationships
5. Twitter Facts
• Over 190 million users
• 65 million tweets per day
• Twitter search gets 600 million queries per day
• 2-3 Twitter accounts activate every second
• Over 300,000 Twitter apps available
6. Facebook Facts
• Over 500 million users
• Facebook surpasses Google for weekly traffic in the US
• Added over 200 million users in the last year
• If Facebook were a country it would be the 3rd largest
• 60 million status updates daily
• Average user spends more than 55 minutes per day
7. YouTube Facts
• YouTube is the 2nd largest search engine in the world
• Average online viewer watches 12.2 hours of online video per
month
• 4th most visited site on the internet
• #1 YouTube Video: Justin Bieber - Baby ft. Ludacris with
374,403,983 views
• Every minute, ten hours of video is uploaded to YouTube
8. Blog Facts
• There are over 200 million blogs
• 54% of bloggers post content
daily
• 25% of search results for the
world’s top 20 brands are links to
user generated content.
• 34% of blogs post opinions
about products and brands
• 78% of consumers trust peer
recommendations, only 14%
trust advertisements
9. Tips for finding brand advocates
• Find your audience by listening and monitoring all networks
• Identify your goals & be specific
• Define success and set your metrics
• Evaluate tools and technology first
• Don’t forget to listen internally
• Quality not quantity
• Accept that you’ll make mistakes
• Determine how you will respond to negative comments
10. Twitter 101
• 145 character limit including links, pictures, and videos
• Pictures and videos can only be shared in link form
(you must click the link to see the content)
• Twitter news feed is constantly updated unlike
Facebook’s popularity format where you can see
someone’s post from yesterday
• Monitor your brand via Twitter search
• Use third party applications to set up streams that
monitor multiple keywords
• Build lists by using the ‘Who to Follow’ feature
11. Facebook 101
• Top 5 Facebook Pages & Apps
1. Facebook (28,590,811)
2. Texas Hold’em Poker (28,338,081)
3. Michael Jackson (24,475,809)
4. Facebook iPhone app (52,705,156)
5. Farmville app (53,939,978)
• Businesses need to create fan pages to maximize their strategy
• Status updates limited to 420 characters and photos, links, videos
attached
• Fan page names & URLs are permanent
• You cannot control who ‘Likes’ your fan page
• Customize your fan page with custom tabs – see Ivonka Trump page
• Facebook ads will provide high visibility at low cost
• Facebook should never be linked to Twitter
• Create a social media policy for all employees
• Define your key words and target demographics
• Monitor your competition to ensure competitive advantage
• Utilize the insights, listing & notes features
• Identify industry leaders and advocates to build lists
• Fan pages are not profiles and have no password – only administrators
12. YouTube 101
• 183 million U.S. users watched online video
• Over 30.3 billion videos viewed online in May 2010
• Video Content is the most commonly shared
multimedia
• Determine goals for the channel
• Create emotional ties in your videos about the brand
• Provide entertaining content
• Subscribe to your competitors
• Monitor results by tracking views and sharing on other
networks
13. Blogging 101
• Building loyal online communities
• Only blog when you have something AWESOME to say
• Do not require mandatory posts, they should be
natural and exciting
• Utilize Google Ad Words for the first 6 months
• Do not let someone else write your blog as you – the
readers want to connect with you not your assistant
• Research similar blogs and reach out to the authors
• Money Makers: affiliates and ads
Blogs
14. Other Networks
• Mobile Applications
• Linkedin
• Digg
• Stumble Upon
• Foursquare
• Flicker
• MySpace
• Online Forums
• Custom Communities
15. Questions?
• Great Resources:
– Mashable.com
– SocialMediaExaminer.com
– TechCrunch.com
– Facebook.com/LVSocialMedia
Please send any questions to Morgan@langdonflynn.com
Editor's Notes
All stats are referenced from the Kodak ‘SOCIAL MEDIA TIPS’
Link to Mashable.com – source for graph: http://mashable.com/2010/05/13/facebook-facts-infographic/
- Communities allow the interaction of comments between two or more users as well as multimedia sharing
- News Sources do not allow comment threads or topics to be easily shared because they are trying to provide news only – ie. Status updates are limited or nonexistent
Location Applications must be used on a smart phone and are tracked with GPS location. These networks are similar to Facebook as you can post ‘status updates’ but you cannot post photos or videos..
Blogs have the highest ----
The image is from http://blog.travelanswerman.com/?p=2097
Notice how every blog has the same outline:
a. The blog masthead located at the top
b. the menu bar
c. Three columns
- The first column on the left is the introduction box and the archives box
- The second and largest column features the latest blog
- The third column features sharing options (can be located anywhere) & the blog roll
the ‘Who to Follow’ feature is a random list that you cannot buy into. It is compiled from algorithims based on who you currently follow on twitter.
Top 5 from December 2009 via http://www.ignitesocialmedia.com/top-50-branded-facebook-pages-june-2010-clear-winners-emerge/
Apps are different from pages because they provide games and their numbers are based on monthly users
To set your custom URL visit www.facebook.com/username
Employees represent your brand on their social networks, so creating a social media policy for employees to follow on their personal networks and the brands networks should be your first priority when considering a social media campaign
Facebook should never be linked to Twitter – these are two completely different networks and require different messages
Utilize the insights, listing & notes features- even if you don’t want to know everything about them, these are three features you should review on your personal page.
Allow ‘following’ of your competitors – you need to follow their online efforts and you want them to know you’re paying attention
Link to YouTube Stats: http://mashable.com/2010/06/24/the-average-youtube-user-watched-100-videos-in-may-stats/
Mobile apps are content consumed via text message – this is available to a larger market because it includes those who do not have smart phones.
There are a lot of networks out there so first determine where your target market is and then develop your social networking strategy