Social Media 101


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This is the basic Social Media 101 presentation.

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  • All stats are referenced from the Kodak ‘SOCIAL MEDIA TIPS’
    Link to – source for graph:
  • - Communities allow the interaction of comments between two or more users as well as multimedia sharing
    - News Sources do not allow comment threads or topics to be easily shared because they are trying to provide news only – ie. Status updates are limited or nonexistent
    Location Applications must be used on a smart phone and are tracked with GPS location. These networks are similar to Facebook as you can post ‘status updates’ but you cannot post photos or videos..
    Blogs have the highest ----
  • The image is from
    Notice how every blog has the same outline:
    a. The blog masthead located at the top
    b. the menu bar
    c. Three columns
    - The first column on the left is the introduction box and the archives box
    - The second and largest column features the latest blog
    - The third column features sharing options (can be located anywhere) & the blog roll
  • the ‘Who to Follow’ feature is a random list that you cannot buy into. It is compiled from algorithims based on who you currently follow on twitter.
  • Top 5 from December 2009 via

    Apps are different from pages because they provide games and their numbers are based on monthly users

    To set your custom URL visit

    Employees represent your brand on their social networks, so creating a social media policy for employees to follow on their personal networks and the brands networks should be your first priority when considering a social media campaign

    Facebook should never be linked to Twitter – these are two completely different networks and require different messages

    Utilize the insights, listing & notes features- even if you don’t want to know everything about them, these are three features you should review on your personal page.

  • Allow ‘following’ of your competitors – you need to follow their online efforts and you want them to know you’re paying attention

    Link to YouTube Stats:
  • Mobile apps are content consumed via text message – this is available to a larger market because it includes those who do not have smart phones.

    There are a lot of networks out there so first determine where your target market is and then develop your social networking strategy
  • Social Media 101

    1. 1. Social Networks 101 Presented by Morgan D. Waldron
    2. 2. Social Network Facts • 96% of Millennials have joined a social network • Fastest growing segment on Facebook is 55-65 year-old females • Adults spend 15 plus hours per week online • 50% of mobile internet in the UK is Facebook • Facebook offers over 70 languages • 95% of companies use Linkedin for recruitment • 83% of all companies use Facebook • 700,000 businesses have active Facebook pages
    3. 3. Types of Networks • Community – Facebook & YouTube • News Source – Twitter, Digg, Stumble Upon & Delicious • Location Applications – Facebook Places, Foursquare & Whrrl • Website Publication – Websites & Blogs
    4. 4. 10 Rules of Social Media 1. Know what you’re talking about 2. Always be transparent 3. Be yourself 4. Post frequently 5. Add value 6. Respond 7. Listen 8. Learn from your mistakes 9. Be external 10. Have fun Build REAL relationships
    5. 5. Twitter Facts • Over 190 million users • 65 million tweets per day • Twitter search gets 600 million queries per day • 2-3 Twitter accounts activate every second • Over 300,000 Twitter apps available
    6. 6. Facebook Facts • Over 500 million users • Facebook surpasses Google for weekly traffic in the US • Added over 200 million users in the last year • If Facebook were a country it would be the 3rd largest • 60 million status updates daily • Average user spends more than 55 minutes per day
    7. 7. YouTube Facts • YouTube is the 2nd largest search engine in the world • Average online viewer watches 12.2 hours of online video per month • 4th most visited site on the internet • #1 YouTube Video: Justin Bieber - Baby ft. Ludacris with 374,403,983 views • Every minute, ten hours of video is uploaded to YouTube
    8. 8. Blog Facts • There are over 200 million blogs • 54% of bloggers post content daily • 25% of search results for the world’s top 20 brands are links to user generated content. • 34% of blogs post opinions about products and brands • 78% of consumers trust peer recommendations, only 14% trust advertisements
    9. 9. Tips for finding brand advocates • Find your audience by listening and monitoring all networks • Identify your goals & be specific • Define success and set your metrics • Evaluate tools and technology first • Don’t forget to listen internally • Quality not quantity • Accept that you’ll make mistakes • Determine how you will respond to negative comments
    10. 10. Twitter 101 • 145 character limit including links, pictures, and videos • Pictures and videos can only be shared in link form (you must click the link to see the content) • Twitter news feed is constantly updated unlike Facebook’s popularity format where you can see someone’s post from yesterday • Monitor your brand via Twitter search • Use third party applications to set up streams that monitor multiple keywords • Build lists by using the ‘Who to Follow’ feature
    11. 11. Facebook 101 • Top 5 Facebook Pages & Apps 1. Facebook (28,590,811) 2. Texas Hold’em Poker (28,338,081) 3. Michael Jackson (24,475,809) 4. Facebook iPhone app (52,705,156) 5. Farmville app (53,939,978) • Businesses need to create fan pages to maximize their strategy • Status updates limited to 420 characters and photos, links, videos attached • Fan page names & URLs are permanent • You cannot control who ‘Likes’ your fan page • Customize your fan page with custom tabs – see Ivonka Trump page • Facebook ads will provide high visibility at low cost • Facebook should never be linked to Twitter • Create a social media policy for all employees • Define your key words and target demographics • Monitor your competition to ensure competitive advantage • Utilize the insights, listing & notes features • Identify industry leaders and advocates to build lists • Fan pages are not profiles and have no password – only administrators
    12. 12. YouTube 101 • 183 million U.S. users watched online video • Over 30.3 billion videos viewed online in May 2010 • Video Content is the most commonly shared multimedia • Determine goals for the channel • Create emotional ties in your videos about the brand • Provide entertaining content • Subscribe to your competitors • Monitor results by tracking views and sharing on other networks
    13. 13. Blogging 101 • Building loyal online communities • Only blog when you have something AWESOME to say • Do not require mandatory posts, they should be natural and exciting • Utilize Google Ad Words for the first 6 months • Do not let someone else write your blog as you – the readers want to connect with you not your assistant • Research similar blogs and reach out to the authors • Money Makers: affiliates and ads Blogs
    14. 14. Other Networks • Mobile Applications • Linkedin • Digg • Stumble Upon • Foursquare • Flicker • MySpace • Online Forums • Custom Communities
    15. 15. Questions? • Great Resources: – – – – Please send any questions to