ISOJ 2011

1. Redefining Asia, Redefining MediaRedefining Asia, Redefining Media
Dr Madanmohan RaoDr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMondayResearch Projects Director, MobileMonday
Consultant, AMICConsultant, AMIC
http://twitter.com/MadanRaohttp://twitter.com/MadanRao

4. Freebies!Freebies!
Mobile Africa 2011 reportMobile Africa 2011 report
– www.MobileMonday.netwww.MobileMonday.net
South Asia award winners: Online/Mobile NewsSouth Asia award winners: Online/Mobile News
– www.ManthanAward.orgwww.ManthanAward.org
– www.mBillionth.inwww.mBillionth.in
Global award winners (World Summit Awards):Global award winners (World Summit Awards):
Online/Mobile newsOnline/Mobile news
– www.wsis-award.orgwww.wsis-award.org
– www.wsa-mobile.orgwww.wsa-mobile.org

9. AgendaAgenda
Trends/learnings from emerging markets (Asia, Africa)Trends/learnings from emerging markets (Asia, Africa)
Towards a “grand unified theory” of news media andTowards a “grand unified theory” of news media and
new medianew media
Three collaborative ‘crowdsourced’ projects!Three collaborative ‘crowdsourced’ projects!

10. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media
ConnectivityConnectivity
ContentContent
CommunityCommunity
CultureCulture
CapacityCapacity
CooperationCooperation
CommerceCommerce
CapitalCapital

11. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media
ConnectivityConnectivity
– Connectivity, bandwidth, devices, platform, interfaces,Connectivity, bandwidth, devices, platform, interfaces,
standards, portalsstandards, portals
ContentContent
– News, information, databases, feeds;News, information, databases, feeds;
media/businesses/government/citizenmedia/businesses/government/citizen
CommunityCommunity
– Social media, group dynamics, evolution of communitiesSocial media, group dynamics, evolution of communities
CultureCulture
– Trust, support, openness to change, ability to take risksTrust, support, openness to change, ability to take risks

12. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media
CapacityCapacity
– Skills, talent, organisational support, training, HR, processes,Skills, talent, organisational support, training, HR, processes,
legal supportlegal support
CooperationCooperation
– Between industry players, citizen forums, government,Between industry players, citizen forums, government,
academia, NGOs, external institutesacademia, NGOs, external institutes
CommerceCommerce
– Content monetisation, e-commerce/m-commerce provisions,Content monetisation, e-commerce/m-commerce provisions,
regulationregulation
CapitalCapital
– Investments in new media infrastructure, RoI metricsInvestments in new media infrastructure, RoI metrics

13. Dimensions of Digital MediaDimensions of Digital Media
Media as an InstrumentMedia as an Instrument
– Providing affordable access to ICTs, local languageProviding affordable access to ICTs, local language
content/tools, sectoral benefits (news, education,content/tools, sectoral benefits (news, education,
healthcare, environment, business, government)healthcare, environment, business, government)
Media as an IndustryMedia as an Industry
– Boosting digital content industries, venture capital,Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, globalstockmarkets, technical skills, regulation, global
alliancesalliances

14. Classification of Online News Environments in AsiaClassification of Online News Environments in Asia
RestrictiveRestrictive eg. Myanmareg. Myanmar
EmbryonicEmbryonic eg. Afghanistaneg. Afghanistan
EmergingEmerging eg. Nepaleg. Nepal
NegotiatingNegotiating eg. Chinaeg. China
IntermediateIntermediate eg. Indiaeg. India
MatureMature eg. Australiaeg. Australia
AdvancedAdvanced eg. Japan, South Koreaeg. Japan, South Korea

15. Digital Content and Emerging MarketsDigital Content and Emerging Markets
Disaster news, monitoring and reliefDisaster news, monitoring and relief
Diaspora populationsDiaspora populations
Mobiles, tablets, mini-tabletsMobiles, tablets, mini-tablets
Social media with an ‘Asian’ touchSocial media with an ‘Asian’ touch
Kenya: Ushahidi, m-PesaKenya: Ushahidi, m-Pesa
Lack of “brand brainwashing”Lack of “brand brainwashing”
Crowdsourcing, crowdfunding; social cartographyCrowdsourcing, crowdfunding; social cartography
News, swarms, social movements; “armchair activism”News, swarms, social movements; “armchair activism”
Digital news for business communitiesDigital news for business communities
SMS!SMS!

28. ““New” Media and PoliticsNew” Media and Politics
1919thth
century telegram: Peccavi – "I have sinned” (Sindh)century telegram: Peccavi – "I have sinned” (Sindh)
1979: Khomeini’s cassette tapes in Iran1979: Khomeini’s cassette tapes in Iran
CNN and the Gulf War (1990-1991)CNN and the Gulf War (1990-1991)
2001: Philippines and deposing of Estrada (SMS)2001: Philippines and deposing of Estrada (SMS)
The 2003 Iraq war and the Internet (“second superpower”)The 2003 Iraq war and the Internet (“second superpower”)
2011: Mobiles and social media in Tunisia, Egypt2011: Mobiles and social media in Tunisia, Egypt

29. News, Swarms and Social Movements:News, Swarms and Social Movements:
Base and Trigger FactorsBase and Trigger Factors
YouthYouth
UrbanUrban
Socio-political sentimentsSocio-political sentiments
Freedom of the pressFreedom of the press
New media penetrationNew media penetration
New media consumption/creation patternsNew media consumption/creation patterns

30. ““What's most important about the future (What's most important about the future (of newof new
mediamedia) is that it is for the masses, not the elite.”) is that it is for the masses, not the elite.”
Eric SchmidtEric Schmidt
CEO, GoogleCEO, Google
(Mobile World Congress, Barcelona; 2011)(Mobile World Congress, Barcelona; 2011)

31. ““Twitter is more than micro-blogging; it reduces theTwitter is more than micro-blogging; it reduces the
gap between awareness and engagement.”gap between awareness and engagement.”
Dick CostoloDick Costolo
CEO, TwitterCEO, Twitter
(Mobile World Congress, Barcelona; 2011)(Mobile World Congress, Barcelona; 2011)

48. Mobile + Social Media Environments:Mobile + Social Media Environments:
User Activities in News FlowUser Activities in News Flow
Level I: filter, rate, tag, relayLevel I: filter, rate, tag, relay
Level II: social profiling, social networkingLevel II: social profiling, social networking
Level III: remix, modify, mashupLevel III: remix, modify, mashup
Level IV: compose original content, applicationsLevel IV: compose original content, applications
Level V: collaboratively create content,Level V: collaboratively create content,
applicationsapplications
Level VI: online + offline (eg. “tweetups”)Level VI: online + offline (eg. “tweetups”)

49. Online User Behaviour: Sociology 2.0Online User Behaviour: Sociology 2.0
LurkersLurkers
LinkersLinkers
PredatorsPredators
SpammersSpammers
ScammersScammers
TrawlersTrawlers
Thought leadersThought leaders
AdvisorsAdvisors
FixersFixers
ProvocateursProvocateurs

51. News Media and New Media:News Media and New Media:
Converging TheoriesConverging Theories
Mass mediaMass media
TelecomTelecom
Political communications and organisationPolitical communications and organisation
Social mediaSocial media

52. Mass Media TheoriesMass Media Theories
CultivationCultivation
GatekeepersGatekeepers
Structural flows of international newsStructural flows of international news
Agenda-settingAgenda-setting

53. Telecom TheoriesTelecom Theories
Power of the network is proportional to thePower of the network is proportional to the
number of membersnumber of members
Correlations/causations betweenCorrelations/causations between
telecom/broadband density and GDPtelecom/broadband density and GDP

54. Political Communication and ActivismPolitical Communication and Activism
PropagandaPropaganda
InfluenceInfluence
Framing, de-codingFraming, de-coding
Mobilisation, confrontationMobilisation, confrontation
““Foreign factor”Foreign factor”

55. Social MediaSocial Media
Manuel Castells: two-way “mass self-Manuel Castells: two-way “mass self-
communication”communication”
Compressor/accelerator/catalyst/amplifierCompressor/accelerator/catalyst/amplifier
Tipping pointTipping point

56. News Flow and the New Media MixNews Flow and the New Media Mix
Group-based v/s open communications (Facebook v/sGroup-based v/s open communications (Facebook v/s
Twitter)Twitter)
Converging technologiesConverging technologies
Mesh-based networks (non-centralised)Mesh-based networks (non-centralised)
Connecting technologies (international-dialup)Connecting technologies (international-dialup)
Bridging apps: Google+Twitter+SayNow: Speak toBridging apps: Google+Twitter+SayNow: Speak to
TweetTweet
Partnering services: Small World News: Alive in EgyptPartnering services: Small World News: Alive in Egypt
(Arabic-English translation)(Arabic-English translation)

57. Three Crowdsourced Projects aboutThree Crowdsourced Projects about
Online News!Online News!
Online News Chronology/Timeline for each countryOnline News Chronology/Timeline for each country
– launch of Web sites and social media by TV/radio/launch of Web sites and social media by TV/radio/
newspapers/magazines/portals; new media penetration; pay-walls;newspapers/magazines/portals; new media penetration; pay-walls;
mobile/tablet news; landmark events; legal cases; awards;mobile/tablet news; landmark events; legal cases; awards;
conferences; coursesconferences; courses
Benchmarking of social media policies of news organisationsBenchmarking of social media policies of news organisations
– large/small news media; broadcast/print; impacts; assessmentlarge/small news media; broadcast/print; impacts; assessment
Book/eBook series: “Global Online Journalism”Book/eBook series: “Global Online Journalism”
– Trends, best practices and recommendations by country/language/Trends, best practices and recommendations by country/language/
regionregion

58. Mobile ActivismMobile Activism
NGO Breakthrough in Bangalore has SMSNGO Breakthrough in Bangalore has SMS
HIV/AIDS helpline for answering queries; alsoHIV/AIDS helpline for answering queries; also
domestic violencedomestic violence
Suruk.com offers SMS-based info/rating servicesSuruk.com offers SMS-based info/rating services
for autorickshaw (tuktuk) driversfor autorickshaw (tuktuk) drivers
GreenpeaceGreenpeace:: SMS to raise funds (India), monitorSMS to raise funds (India), monitor
forest destruction (Argentina), send climateforest destruction (Argentina), send climate
alerts (Australia)alerts (Australia)

59. MetricsMetrics
Technology/activity metricsTechnology/activity metrics
Process metricsProcess metrics
Knowledge metricsKnowledge metrics
People metricsPeople metrics
Organisational metricsOrganisational metrics

60. MetricsMetrics
Quantitative metricsQuantitative metrics
Semi-quantitative metricsSemi-quantitative metrics
Qualitative metricsQualitative metrics

61. Points to PonderPoints to Ponder
Where does technology end and media begin?Where does technology end and media begin?
Where does private end and public begin?Where does private end and public begin?
Where do “swarms” end and “social movements”Where do “swarms” end and “social movements”
begin?begin?
Where does news end and where doesWhere does news end and where does
knowledge begin?knowledge begin?

62. madan@techsparks.commadan@techsparks.com
http://twitter.com/MadanRaohttp://twitter.com/MadanRao