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Cantrell. 2005.

ISOJ 2005

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Cantrell. 2005.

  1. 1. Who You Are and Where You’ve Been: Factors Influencing Student Online International News Reading Tania H. Cantrell The University of Texas at Austin 6th Annual International Symposium on Online Journalism Austin, TX April 9, 2005
  2. 2. PRESENTATION OVERVIEW~ Background: Sept. 11 and International News Context and Theory: “News,” “Who & Why,” Uses & Grats Methods: Web Survey Results: Focus on Gender & Online International News Reading Discussion: Medium Choice, Surveillance, Familiarity Limitations: Low Response Rate Conclusion and Recommendations
  3. 3. Background: Sept. 11 and International News ~ “The demand for news and information on September 11 also spilled over to the Internet. For the first time, the Internet was viewed as an alternative channel for obtaining in-depth news and information.” (Rappoport, P. N. (2002). The Internet and the demand for news. Prometheus, 20 (3), p. 255.) ~ As of “Sept. 2003, over half of the people in the United States – 150 million – went online. Various surveys indicate that half to two-thirds of those who go online use the Internet at least some of the time to get news.” (The State of the News Media. (2004). Journalism.org. Retrieved from… on March 31, 2004, p.11.)
  4. 4. Background: Sept. 11 and International News ~ What additional factors influence young adults to read international news online?
  5. 5. Context and Theory: “News,” “Who & Why,” Uses & Grats ~ Definitional problems of news and international news ~ Gender and age ~ Medium & userability - immediacy, flexibility, internationalness ~ Uses & Grats - gender/identity & experiences/int. travel
  6. 6. Context and Theory: “News,” “Who & Why,” Uses & Grats H1: Men will read online int. news more than women. RQ1: WITRB int. experience and online int. news reading?
  7. 7. Methods: Web Survey ~ Systematic random sample with random start point ~ 56-item Web-based survey with reminder emails to college students with almost 900 respondents; response rate of about 8 percent ~ Administered November 2003 ~ Various questions examining Media usage and/or habits, opinions on public affairs, lifestyle, demographics etc. ~ SPSS analysis
  8. 8. H1: Men will read online international news more than women will. RQ1: What is the relationship between international experience and online international news reading? (international experience = number of non-U.S. trips)
  9. 9. Results: Focus on Gender & Online International News Reading ~ SAMPLE: Mostly 24 years old, undergrad (67%), female (56%), Caucasian (75%), American (96%), wealthy (30% in $100,000 or more category) ~ Of 12 content categories, international news was SECOND most- frequently read news category (50%)
  10. 10. ~ Males (56%) are More Likely to Often Read International News Online than Females (45%) H1: Men will read online international news more than women will. Results…
  11. 11. ~ U.S. Citizens (68%) are More Likely to Often Read International News Online than Non-U.S. Citizens (30%) Results…
  12. 12. ~ The more students have traveled abroad, the more likely they are to often read international news online (67% of High Travelers (Visited 7+ Countries) Often Read International News Online) RQ1: What is the relationship between international experience and online international news reading? (international experience = number of non-U.S. trips) Results…
  13. 13. TABLE 3: A Comparison of International Travel Experience and Online International News Reading Non- travelers (%) Low Travelers (%) Moderate Travelers (%) High Travelers (%) Often 40 42 50 67 Sometimes 40 40 40 28 Never 19 19 10 6 (Valid Cases) (178) (248) (211) (199) X2 = 44.267, d.f .= 6, p < .001, tau-c=-.2, gamma=-.3
  14. 14. Discussion: Medium Choice, Surveillance, Familiarity ~ Young adults are choosing the Internet to receive their international news ~ More men than women, but gender difference may disappear as familiarity differences between genders with medium disappear ~ Familiarity with location and desire to know more
  15. 15. Limitations: Low Response Rate ~ Web survey is new methodology ~ Variability in response rate ~ Suggestion: Use incentive
  16. 16. Conclusion and Recommendations ~ This study adds to Uses & Grats and online int. news reading literature. ~ Online international news readership trends on upswing, particularly among male, U.S. citizen, Caucasian high-travelers. ~ More research needed into gratifications associated with online international news reading. ~ Further inquiry into the definition of international news and other factors -- race, class -- affecting online international news reading encouraged.
  17. 17. Thank you!

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