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Jonathan

ISOJ 2013

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Jonathan

  1. 1. 40 Million Page Views Is Not Enough @grovesprof | @brizzyc
  2. 2. @grovesprof | @brizzyc
  3. 3. @grovesprof | @brizzyc
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  5. 5. @grovesprof | @brizzyc
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  7. 7. @grovesprof | @brizzyc
  8. 8. @grovesprof | @brizzyc
  9. 9. @grovesprof | @brizzyc
  10. 10. @grovesprof | @brizzyc
  11. 11. InterestAwarenes s Exposure Attentiveness Loyalty ENGAGEMENT Appreciation Emotion Recall Attitude Behavior @grovesprof | @brizzyc
  12. 12. @grovesprof | @brizzyc
  13. 13. @grovesprof | @brizzyc
  14. 14. @grovesprof | @brizzyc
  15. 15. @grovesprof | @brizzyc
  16. 16.  Nine or more return visits  O.85% (May 2011) | 1.35% (May 2012) @grovesprof | @brizzyc
  17. 17. @grovesprof | @brizzyc May 2011 May 2012 <1 minute 16% 26% 1-5 minutes 51% 45% 30-60 minutes 2% 2% Other 31% 9%
  18. 18. @grovesprof | @brizzyc
  19. 19. Some of our best journalists are actually getting the most traffic. But some of our best journalists aren’t. So what’s the distinction there? … ‘Hey guys, some people are really contributing a lot, and some people aren’t,’ and it’s the first time we’ve ever talked about that. And it’s not an easy conversation to have. @grovesprof | @brizzyc
  20. 20. @grovesprof | @brizzyc
  21. 21. • @CSMonitor: 37,202 followers • @CSMPolitics: 3,196 followers • 76,175 likes @grovesprof | @brizzyc
  22. 22. @grovesprof | @brizzyc
  23. 23. InterestAwarenes s Exposure Attentiveness Loyalty ENGAGEMENT Appreciation Emotion Recall Attitude Behavior @grovesprof | @brizzyc
  24. 24. @grovesprof | @brizzyc
  25. 25. @grovesprof | @brizzyc We've made this change after extensive analysis of the comments our articles have received over the past two years. Some have been thoughtful. Some have added useful information or pointed out our mistakes. Thank you for those. But many comments have been non- productive.
  26. 26. InterestAwarenes s Exposure Attentiveness Loyalty ENGAGEMENT Appreciation Emotion Recall Attitude Behavior @grovesprof | @brizzyc
  27. 27. Dr. Jonathan Groves Assistant Professor, Drury University Twitter: @grovesprof E-mail: jgroves@drury.edu Blog: changingjournalism.org Dr. Carrie Brown-Smith Assistant Professor, University of Memphis Twitter: @Brizzyc E-mail: cbrown14@memphis.edu Blog: changingnewsroom.wordpress.co m

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