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Madan2011

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Madan2011

  1. 1. Redefining Asia, Redefining MediaRedefining Asia, Redefining Media Dr Madanmohan RaoDr Madanmohan Rao Editor, “The Asia-Pacific Internet Handbook”Editor, “The Asia-Pacific Internet Handbook” Research Projects Director, MobileMondayResearch Projects Director, MobileMonday Consultant, AMICConsultant, AMIC http://twitter.com/MadanRaohttp://twitter.com/MadanRao
  2. 2. Freebies!Freebies! Mobile Africa 2011 reportMobile Africa 2011 report – www.MobileMonday.netwww.MobileMonday.net South Asia award winners: Online/Mobile NewsSouth Asia award winners: Online/Mobile News – www.ManthanAward.orgwww.ManthanAward.org – www.mBillionth.inwww.mBillionth.in Global award winners (World Summit Awards):Global award winners (World Summit Awards): Online/Mobile newsOnline/Mobile news – www.wsis-award.orgwww.wsis-award.org – www.wsa-mobile.orgwww.wsa-mobile.org
  3. 3. AgendaAgenda Trends/learnings from emerging markets (Asia, Africa)Trends/learnings from emerging markets (Asia, Africa) Towards a “grand unified theory” of news media andTowards a “grand unified theory” of news media and new medianew media Three collaborative ‘crowdsourced’ projects!Three collaborative ‘crowdsourced’ projects!
  4. 4. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media ConnectivityConnectivity ContentContent CommunityCommunity CultureCulture CapacityCapacity CooperationCooperation CommerceCommerce CapitalCapital
  5. 5. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media ConnectivityConnectivity – Connectivity, bandwidth, devices, platform, interfaces,Connectivity, bandwidth, devices, platform, interfaces, standards, portalsstandards, portals ContentContent – News, information, databases, feeds;News, information, databases, feeds; media/businesses/government/citizenmedia/businesses/government/citizen CommunityCommunity – Social media, group dynamics, evolution of communitiesSocial media, group dynamics, evolution of communities CultureCulture – Trust, support, openness to change, ability to take risksTrust, support, openness to change, ability to take risks
  6. 6. The “8 Cs” of Digital MediaThe “8 Cs” of Digital Media CapacityCapacity – Skills, talent, organisational support, training, HR, processes,Skills, talent, organisational support, training, HR, processes, legal supportlegal support CooperationCooperation – Between industry players, citizen forums, government,Between industry players, citizen forums, government, academia, NGOs, external institutesacademia, NGOs, external institutes CommerceCommerce – Content monetisation, e-commerce/m-commerce provisions,Content monetisation, e-commerce/m-commerce provisions, regulationregulation CapitalCapital – Investments in new media infrastructure, RoI metricsInvestments in new media infrastructure, RoI metrics
  7. 7. Dimensions of Digital MediaDimensions of Digital Media Media as an InstrumentMedia as an Instrument – Providing affordable access to ICTs, local languageProviding affordable access to ICTs, local language content/tools, sectoral benefits (news, education,content/tools, sectoral benefits (news, education, healthcare, environment, business, government)healthcare, environment, business, government) Media as an IndustryMedia as an Industry – Boosting digital content industries, venture capital,Boosting digital content industries, venture capital, stockmarkets, technical skills, regulation, globalstockmarkets, technical skills, regulation, global alliancesalliances
  8. 8. Classification of Online News Environments in AsiaClassification of Online News Environments in Asia RestrictiveRestrictive eg. Myanmareg. Myanmar EmbryonicEmbryonic eg. Afghanistaneg. Afghanistan EmergingEmerging eg. Nepaleg. Nepal NegotiatingNegotiating eg. Chinaeg. China IntermediateIntermediate eg. Indiaeg. India MatureMature eg. Australiaeg. Australia AdvancedAdvanced eg. Japan, South Koreaeg. Japan, South Korea
  9. 9. Digital Content and Emerging MarketsDigital Content and Emerging Markets Disaster news, monitoring and reliefDisaster news, monitoring and relief Diaspora populationsDiaspora populations Mobiles, tablets, mini-tabletsMobiles, tablets, mini-tablets Social media with an ‘Asian’ touchSocial media with an ‘Asian’ touch Kenya: Ushahidi, m-PesaKenya: Ushahidi, m-Pesa Lack of “brand brainwashing”Lack of “brand brainwashing” Crowdsourcing, crowdfunding; social cartographyCrowdsourcing, crowdfunding; social cartography News, swarms, social movements; “armchair activism”News, swarms, social movements; “armchair activism” Digital news for business communitiesDigital news for business communities SMS!SMS!
  10. 10. ““New” Media and PoliticsNew” Media and Politics 1919thth century telegram: Peccavi – "I have sinned” (Sindh)century telegram: Peccavi – "I have sinned” (Sindh) 1979: Khomeini’s cassette tapes in Iran1979: Khomeini’s cassette tapes in Iran CNN and the Gulf War (1990-1991)CNN and the Gulf War (1990-1991) 2001: Philippines and deposing of Estrada (SMS)2001: Philippines and deposing of Estrada (SMS) The 2003 Iraq war and the Internet (“second superpower”)The 2003 Iraq war and the Internet (“second superpower”) 2011: Mobiles and social media in Tunisia, Egypt2011: Mobiles and social media in Tunisia, Egypt
  11. 11. News, Swarms and Social Movements:News, Swarms and Social Movements: Base and Trigger FactorsBase and Trigger Factors YouthYouth UrbanUrban Socio-political sentimentsSocio-political sentiments Freedom of the pressFreedom of the press New media penetrationNew media penetration New media consumption/creation patternsNew media consumption/creation patterns
  12. 12. ““What's most important about the future (What's most important about the future (of newof new mediamedia) is that it is for the masses, not the elite.”) is that it is for the masses, not the elite.” Eric SchmidtEric Schmidt CEO, GoogleCEO, Google (Mobile World Congress, Barcelona; 2011)(Mobile World Congress, Barcelona; 2011)
  13. 13. ““Twitter is more than micro-blogging; it reduces theTwitter is more than micro-blogging; it reduces the gap between awareness and engagement.”gap between awareness and engagement.” Dick CostoloDick Costolo CEO, TwitterCEO, Twitter (Mobile World Congress, Barcelona; 2011)(Mobile World Congress, Barcelona; 2011)
  14. 14. Mobile + Social Media Environments:Mobile + Social Media Environments: User Activities in News FlowUser Activities in News Flow Level I: filter, rate, tag, relayLevel I: filter, rate, tag, relay Level II: social profiling, social networkingLevel II: social profiling, social networking Level III: remix, modify, mashupLevel III: remix, modify, mashup Level IV: compose original content, applicationsLevel IV: compose original content, applications Level V: collaboratively create content,Level V: collaboratively create content, applicationsapplications Level VI: online + offline (eg. “tweetups”)Level VI: online + offline (eg. “tweetups”)
  15. 15. Online User Behaviour: Sociology 2.0Online User Behaviour: Sociology 2.0 LurkersLurkers LinkersLinkers PredatorsPredators SpammersSpammers ScammersScammers TrawlersTrawlers Thought leadersThought leaders AdvisorsAdvisors FixersFixers ProvocateursProvocateurs
  16. 16. News Media and New Media:News Media and New Media: Converging TheoriesConverging Theories Mass mediaMass media TelecomTelecom Political communications and organisationPolitical communications and organisation Social mediaSocial media
  17. 17. Mass Media TheoriesMass Media Theories CultivationCultivation GatekeepersGatekeepers Structural flows of international newsStructural flows of international news Agenda-settingAgenda-setting
  18. 18. Telecom TheoriesTelecom Theories Power of the network is proportional to thePower of the network is proportional to the number of membersnumber of members Correlations/causations betweenCorrelations/causations between telecom/broadband density and GDPtelecom/broadband density and GDP
  19. 19. Political Communication and ActivismPolitical Communication and Activism PropagandaPropaganda InfluenceInfluence Framing, de-codingFraming, de-coding Mobilisation, confrontationMobilisation, confrontation ““Foreign factor”Foreign factor”
  20. 20. Social MediaSocial Media Manuel Castells: two-way “mass self-Manuel Castells: two-way “mass self- communication”communication” Compressor/accelerator/catalyst/amplifierCompressor/accelerator/catalyst/amplifier Tipping pointTipping point
  21. 21. News Flow and the New Media MixNews Flow and the New Media Mix Group-based v/s open communications (Facebook v/sGroup-based v/s open communications (Facebook v/s Twitter)Twitter) Converging technologiesConverging technologies Mesh-based networks (non-centralised)Mesh-based networks (non-centralised) Connecting technologies (international-dialup)Connecting technologies (international-dialup) Bridging apps: Google+Twitter+SayNow: Speak toBridging apps: Google+Twitter+SayNow: Speak to TweetTweet Partnering services: Small World News: Alive in EgyptPartnering services: Small World News: Alive in Egypt (Arabic-English translation)(Arabic-English translation)
  22. 22. Three Crowdsourced Projects aboutThree Crowdsourced Projects about Online News!Online News! Online News Chronology/Timeline for each countryOnline News Chronology/Timeline for each country – launch of Web sites and social media by TV/radio/launch of Web sites and social media by TV/radio/ newspapers/magazines/portals; new media penetration; pay-walls;newspapers/magazines/portals; new media penetration; pay-walls; mobile/tablet news; landmark events; legal cases; awards;mobile/tablet news; landmark events; legal cases; awards; conferences; coursesconferences; courses Benchmarking of social media policies of news organisationsBenchmarking of social media policies of news organisations – large/small news media; broadcast/print; impacts; assessmentlarge/small news media; broadcast/print; impacts; assessment Book/eBook series: “Global Online Journalism”Book/eBook series: “Global Online Journalism” – Trends, best practices and recommendations by country/language/Trends, best practices and recommendations by country/language/ regionregion
  23. 23. Mobile ActivismMobile Activism NGO Breakthrough in Bangalore has SMSNGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; alsoHIV/AIDS helpline for answering queries; also domestic violencedomestic violence Suruk.com offers SMS-based info/rating servicesSuruk.com offers SMS-based info/rating services for autorickshaw (tuktuk) driversfor autorickshaw (tuktuk) drivers GreenpeaceGreenpeace:: SMS to raise funds (India), monitorSMS to raise funds (India), monitor forest destruction (Argentina), send climateforest destruction (Argentina), send climate alerts (Australia)alerts (Australia)
  24. 24. MetricsMetrics Technology/activity metricsTechnology/activity metrics Process metricsProcess metrics Knowledge metricsKnowledge metrics People metricsPeople metrics Organisational metricsOrganisational metrics
  25. 25. MetricsMetrics Quantitative metricsQuantitative metrics Semi-quantitative metricsSemi-quantitative metrics Qualitative metricsQualitative metrics
  26. 26. Points to PonderPoints to Ponder Where does technology end and media begin?Where does technology end and media begin? Where does private end and public begin?Where does private end and public begin? Where do “swarms” end and “social movements”Where do “swarms” end and “social movements” begin?begin? Where does news end and where doesWhere does news end and where does knowledge begin?knowledge begin?
  27. 27. madan@techsparks.commadan@techsparks.com http://twitter.com/MadanRaohttp://twitter.com/MadanRao

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