This document discusses how social learning approaches can increase learner engagement and the effectiveness of learning and development programs. It provides examples of how organizations have implemented "social waves" or social media style feeds within their learning management systems to connect learners to each other and promote a culture of learning. Data is presented showing that social learning approaches can significantly increase course completion rates and return visits to learning platforms. Tips are provided for how to gamify learning, leverage learner data, and personalize the social experience within a learning management system. The overall message is that incorporating social elements can help make learning more relevant, accessible and impactful for learners.

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Riding the Social Wave
LearnX
18th October 2016
By James Ballard

2. 2
AGENDA
How can we get
learners more
engaged in
undertaking relevant
learning and
development?

3. 3
Riding the Social Wave
The Social Wave is designed to:
• bring waves of the latest updates to
knowledge workers about their learning goals;
• provide updates from the learning activities of
their colleagues whom they follow.

4. 4
Found that the
Social Wave
intervention
accounts for 68%
of the variance in
users’ total
frequency of
performing all self-
regulated learning
processes
Promoting Learning
Siadaty, M., Gašević, D., & Hatala, M. (2016)

5. 5
Promoting Learning
Organisational
context (push) Organisational goals
Progress meters
Knowledge sharing profiles
Social context
(pull)
User goals
Usage Information
Social Wave

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5 tips
Social context in action

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Tip 1 – Socialise learning and success
Advertise latest
courses
Learning feed
Tracking key
events
User
ratings

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Tip 2 – Connect to the outside
Advertise latest
courses
YouTube
videos
News feed
Personalise
theme
Twitter feed

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Tip 3 – Gamification
Skill bonuses
Game lives
Simulation of
real till
Persona focus
on customer
Viral
promotion

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Tip 4 – Use your data & let the machine help
Universal
algorithm
Real-time
updates
Share
predictions
Personalised
course
suggestions

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Tip 5 – One size does not fit all

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Social Wave
Does it make a difference?

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Power of pull
Method Enrolled Completed %
Organisation 249,663 59,553 24%
Self 796 645 81%
2015
Method Enrolled Completed %
Organisation 328,306 47,341 14%
Self 5,985 4,423 74%
2016
0
50000
100000
150000
200000
250000
300000
350000
cohort self cohort self
2015 2015 2016 2016
enrolments completions

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Learner Feedback - ASADA
190% increase in the average number of course
completions per month
ASADA have seen an increase to 59% (from 49%) of
return visits to the LMS every month
Education was accessible: Very satisfied or satisfied
– 95%
Education was delivered in an efficient manner: Very
satisfied or satisfied – 90%

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Going Viral - McDonalds
Despite not being mandatory, the till game had 145,000 visits in year 1 and
remains the most popular employee portal page McDonald’s have ever
launched.
The estimated financial impact was a £18,000 saving per restaurant –
equivalent to £23.4m across the UK. In addition, McDonald’s have achieved
£127,000 savings in training costs compared to shoulder-to-shoulder training.
Measurement
Restaurants launching:
Improvement
without game with game
Average service time 86.9 seconds 79.0 seconds 7.9 seconds
Mystery shopper score 82.9% 84.1% 1.2%
Customer complaint ratio 1:24347 1:25639 1:1292
Average cheque £4.85 £5.00 15p

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Take-away
Identify where social networks are happening and where learning can
intersect this
Learning content still has to be high quality and relevant
Be more critical about your learning eco-system
Visit the Kineo website for case studies and blogs
Speak to LMS vendor to extend functionality for social wave (or pull)
approaches

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Thank You
James Ballard
James.ballard@Kineo.com.au
@jlballard
18th October 2016