Learning is an ongoing battle against an almighty enemy: the forgetting curve. In order to combat our faulty memories, we must band together and create a culture of nonstop, continuous learning. We can get our workers excited about consistent learning by making their learning experiences fun! In this lively session, we’ll look at the science of fun and what stimulate our brains, as well as real-world examples of engaging learning experiences that are mobile, gamified and social. 

2. 1. Learning Technologies: The State of the Nation
2. Exploring How We Learn
3. What’s Our Secret?
4. The Results
THE
AGENDA

3. Learner Engagement
Superheroes!
We wage war on dull online
learning and create solutions that
make a meaningful impact within
organisations.
WHO ARE
WE?

4. LEARNING TECHNOLOGIES
THE STATE OF THE NATION

5. THE BAD
NEWS…
Most learning technology solutions
don’t make a meaningful impact.
This is unfortunate, because if your people
aren’t learning, your organisation won’t grow.

6. Only 21% of organisations are fully
satisfied with their learning
technology solution1.
Only 77% of staff actually complete
their online compliance training2.
THE STATE
OF PLAY
1 Learning Solutions Magazine
2 Towards Maturity Research

7. Improved their salespeople’s year-on-year
performance by 75%.
Improved their sales team’s conversion rate by 125%.
Improved their average order size by 94.3%.
Created 8.4x more engagement on their new platform
than their old system.
IT DOESN’T HAVE
TO BE THIS WAY

8. EXPLORING
HOW WE LEARN

9. EMOTIONAL
ENGAGEMENT
The limbic system evolved around 300
million years ago and acts as the seat of
your emotion. It is also critical to
learning and for short-term and long-
term memory.
Think about it: when you go to a party,
you may remember the woman who
made you laugh, or the man who made
you feel embarrassed, but you’re
unlikely to remember others who didn’t
have any emotional impact on you.
Emotion and memory go hand-in-hand.
and memory

10. BEHAVIOUR
CHANGE
Delivering information isn’t
enough. We need to have a
loftier goal in mind.

11. We forget 70% of everything
we learn within 24 hours and
90% within a month. Ouch!
FORGET
ME NOT

12. Motivating your learners requires
the perfect psychological cocktail.
MOTIVATIONAL
MAGIC

13. Motivation gets you started, but
habit keeps you going.
HOOKS &
HABITS

14. OUR
SECRET

15. We drive learner engagement by
focusing on three different areas,
all driven by our understanding of
learning theory and behavioural
science.
• Gamification
• Social Learning
• Epic Meaning
THE ENGAGEMENT
TRIANGLE

16. Utilising game mechanics such
as Badges, XP, Levels and
Leaderboards across your
learning solution helps to
incentivise the experience and
encourages your learners to
keep coming back for more.
TURNING ON GAME MECHANICS ACROSS
OUR PLATFORMS INCREASED TRAFFIC BY
MORE THAN 50%.
GAMIFICATION

17. Providing opportunities for social
learning via your learning technology
solution helps to create a knowledge
sharing culture, drive user-generated
content and prevents intellectual capital
from leaking out of your organisation.
SOCIAL TECHNOLOGIES CAN RAISE PRODUCTIVITY
LEVELS BY AS MUCH AS 25%1.
1 Gartner
SOCIAL
LEARNING

18. Customisation, personalisation and
relevance also play a key role in
making learning technology
solutions effective and meaningful.
77% OF LEARNING PROFESSIONALS SURVEYED
THINK PERSONALISED LEARNING IS ESSENTIAL
TO EMPLOYEE ENGAGEMENT1.
1 Learning Technologies Exit Poll
EPIC
MEANING

19. The way we deliver content also matters.
Wherever possible, it should MOBILE-
ACCESSIBLE, driving increased flexibility.
It should also be BITE-SIZED (no longer than 8
minutes) to help it appeal to your learners’
decreasing attention spans.
ACCORDING TO THE JOURNAL OF PSYCHOLOGY, MICROLEARNING
IS 17% MORE EFFICIENT THAN REGULAR LEARNING.
& THE
DELIVERY METHOD

20. Streaks encourage learners to keep
returning to their training content by
providing rewards at regular intervals.
ON AVERAGE, IT TAKES 66 DAYS TO FORM A NEW HABIT1.
‘Streaks’ help us to force behaviour change,
as nobody wants to ‘break the chain’.
1 European Journal of Social Psychology
&
STREAKS

21. Peer-to-peer quiz-based battles, built
from a giant pool of questions.
Competition is more meaningful when
it’s against people we know and
admire.
STUDIES SHOW THAT RUNNERS RUN FASTER (5
SECONDS FASTER PER KILOMETRE) WHEN COMPETING
AGAINST THEIR RIVALS, RATHER THAN STRANGERS1.
1 Kilduff, 2014
&
BATTLES

22. Evidence-based tasks that help
learners to contextualise their
training. Challenges also empower
learners to showcase their knowledge
in a social environment.
70% OF STUDENTS ARE MOTIVATED BY
PARTICIPATING IN A HEALTHILY COMPETITIVE
ENVIRONMENT1.
1 Autonomous University of Madrid
&
CHALLENGES

23. The engagement triangle helps to:
• Raise learners’ DOPAMINE (the ‘feel
good hormone’) levels.
• Encourage the brain to release
OXYTOCIN – the ‘love hormone’.
• Release ENDORPHINS, which lower
stress and anxiety levels.
• Control CORTISOL (the ‘stress
hormone’) levels.
CHEMICAL
CATALYSTS

24. THE
RESULTS

25. The ‘MY BEAUTY CLUB’ is home to
2,300 LEARNERS across 18 COUNTRIES.
These learners are Beauty Advisors
working out of travel retail locations.
L’ORÉAL TRAP
CASE STUDY

26. Results for 1,000 learners after 10
months:
o 30,000 Social Posts
o 50,000 Likes
o 59 Unique Sessions Per Learner
Per Month
o Roll-out across the US and
Australia.
L’ORÉAL TRAP
CASE STUDY

27. Growth Engineering recently worked
with HP to launch mobile app solution
that focused on helping their
salespeople to use the HP security story
to drive sales conversations.
HP
CASE STUDY

28. o 54 Pilot users over 1 month
o 4,557 Logins (84 per user)
o 329 Microunits (6.1 per user)
o 1,044 Battles completed (19.3 per user)
HP
CASE STUDY
“WE’VE NEVER SEEN ENGAGEMENT LIKE IT.”
– SYLVIE PECHEUR, GLOBAL BUSINESS PARTNER AT HP

29. o To make an impact, we need to focus on
driving behaviour change.
o To change behaviour, we need a better
understanding of learning theory and
behavioural science.
o Once this is in place, we’re well positioned to
create the high-performance learning
culture of our dreams.
IN
SUMMARY

30. Getting Setup:
Use the QR code or visit the App Store / Google
Play store to download ‘The Knowledge Arcade’.
Launch the app and tap ‘Sign-up Here’.
Add your details. Select ‘TICE’ as your
Environment.
Login using those details to explore the app.
Battle Bonanza!
Head to ‘My Learning’
Find the ‘TICE Battles’ category.
Complete and win as many Battles as you can!
The Battle champion will win a Amazon voucher.
GET IN THE
GAME!
WIN:
A $100
AMAZON
CARD