2. 6%
CLICK RATE
Industry benchmark
CTR of 5.4%
84%
DESKTOP
USERS
OPEN RATE
Industry benchmark
Open Rate of 24.67%
27%
Education Client Statistics
iCumulus deliver approximately 20,000 leads
per month for Education clients
3. Objectives:
• eDM CPC campaign
• Draw attention to Macquarie Graduate School of
Management’s upcoming enrolment dates for their MBA
program
Outcomes:
• Ran a targeted eDM campaign towards students and
professionals interested in reskilling
• Simple creative with minimal text delivered clicks by half a
month earlier than end date.
• The emphasis on flexibility as it was an online course
helped garner strong attention
University
4. University
Objectives:
• eDM CPM campaign
• To showcase the range and flexibility of Griffith
University’s courses on offer
Outcomes:
• Launched a CPM campaign geared towards older
professionals from the ages of 25 to 45 and those with
an interest in Engineering
• Strong creative led to higher than expected Open Rate.
Clear information and a highlighted call of action were
all factors of success.
• A short and direct non committal subject line was
extremely effective in delivering a high Click Through
Rate
5. Objectives:
• eDM CPC campaign
• To target teachers looking for a challenge in
advancing their careers.
Outcomes:
• eDM ran across 3 months, with success in
each month
• Over delivered on clicks
• Strong creative led to higher than expected
Open Rate.
Opens
Average open rate of
28%
Clicks
Average open rate of
7%
