1. Nyenrode, 25 maart 2014
Success with social media
Karel Mercx
- How a small player beats the big boys on the internet -

2. 2008: senior editor
Beleggers Belangen
2008: great student job,
so I didn't quit.

3. 2008: I had to leave
Beleggers Belangen

4. I started a company:
bar staff for the best parties

5. Working on parties
since 2002

6. Strong network led
to a fast start

7. 100% online employment
agency and therefore
cheaper than the competition

8. Big surprise of 2009: The
stock exchange had a
V-shaped recovery

9. Karel, business is great,
you can keep your job

10. In 2013 Lynx Wereldwijd
Beleggen made me a good offer.
In 2014 I still have two jobs.

11. Let's start

12. Facebook is everything

13. Facebook is everything

14. Competition is very heavy
on facebook
What's on top of my
Facebook feed?

16. More comments and
likes means higher in the
news stream

17. No interaction means that
the next update goes to
fewer people

18. Contests are great for likes
and comments

19. More likes by tagging
the employees

20. More likes by making videos
www.youtube.com/watch?v=QuuUFicOLq4

21. More likes trough activities

22. Malicious Pleasure
always works to get likes

23. Polls are excellent
for interaction

24. Quotes work

25. The results of a lot of likes are nice
invitations. We were asked to play in
the flugel promotion video
www.youtube.com/watch?v=KsGtba4FUio

26. With a lot of likes the
press will find you

28. We beat the big boys with
social media
The turnover of Studentenwerk was 74 million in 2012.
2013 2014

29. Facebook search gonna be
huge in the future
Google: going out in Groningen
Result: best optimized website
Facebook: going out in Groningen
Resultaat: Which bars like my friends.

30. Preparation for
Facebook Search
More likes for Facebook page
More Likes en reactions on updates
Use the best keywords from Google Analytics

31. The problem with Facebook?
http://www.youtube.com/watch?v=l9ZqXlHl65g

33. I do not see it

34. Advice to students
• Start s business when you are a
student
• It helps a lot when you don’t
need to earn money
• Follow your passion. You don’t
have passions? You don’t have
hobby's? You don’t have things
you like?
• 32 Businesses You Can Start
While In Business School: A
Guide For Student Entrepreneurs

35. Questions?

36. Download this presentation
or view other presentations:
slideshare.net/karelmercx
Contact:
Karel@grotefeesten.nl
http://www.linkedin.com/in/karelmercx
http://www.facebook.com/karelmercx