Nyenrode, 25 maart 2014
Success with social media
Karel Mercx
- How a small player beats the big boys on the internet -
2008: senior editor
Beleggers Belangen
2008: great student job,
so I didn't quit.
2008: I had to leave
Beleggers Belangen
I started a company:
bar staff for the best parties
Working on parties
since 2002
Strong network led
to a fast start
100% online employment
agency and therefore
cheaper than the competition
Big surprise of 2009: The
stock exchange had a
V-shaped recovery
Karel, business is great,
you can keep your job
In 2013 Lynx Wereldwijd
Beleggen made me a good offer.
In 2014 I still have two jobs.
Let's start
Facebook is everything
Facebook is everything
Competition is very heavy
on facebook
What's on top of my
Facebook feed?
More comments and
likes means higher in the
news stream
No interaction means that
the next update goes to
fewer people
Contests are great for likes
and comments
More likes by tagging
the employees
More likes by making videos
www.youtube.com/watch?v=QuuUFicOLq4
More likes trough activities
Malicious Pleasure
always works to get likes
Polls are excellent
for interaction
Quotes work
The results of a lot of likes are nice
invitations. We were asked to play in
the flugel promotion video
www.youtube.com/wa...
With a lot of likes the
press will find you
We beat the big boys with
social media
The turnover of Studentenwerk was 74 million in 2012.
2013 2014
Facebook search gonna be
huge in the future
Google: going out in Groningen
Result: best optimized website
Facebook: going ...
Preparation for
Facebook Search
More likes for Facebook page
More Likes en reactions on updates
Use the best keywords from...
The problem with Facebook?
http://www.youtube.com/watch?v=l9ZqXlHl65g
I do not see it
Advice to students
• Start s business when you are a
student
• It helps a lot when you don’t
need to earn money
• Follow y...
Questions?
Download this presentation
or view other presentations:
slideshare.net/karelmercx
Contact:
Karel@grotefeesten.nl
http://ww...
Nyenrode social media
Nyenrode social media
Nyenrode social media
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Transcript of "Nyenrode social media"

  1. 1. Nyenrode, 25 maart 2014 Success with social media Karel Mercx - How a small player beats the big boys on the internet -
  2. 2. 2008: senior editor Beleggers Belangen 2008: great student job, so I didn't quit.
  3. 3. 2008: I had to leave Beleggers Belangen
  4. 4. I started a company: bar staff for the best parties
  5. 5. Working on parties since 2002
  6. 6. Strong network led to a fast start
  7. 7. 100% online employment agency and therefore cheaper than the competition
  8. 8. Big surprise of 2009: The stock exchange had a V-shaped recovery
  9. 9. Karel, business is great, you can keep your job
  10. 10. In 2013 Lynx Wereldwijd Beleggen made me a good offer. In 2014 I still have two jobs.
  11. 11. Let's start
  12. 12. Facebook is everything
  13. 13. Facebook is everything
  14. 14. Competition is very heavy on facebook What's on top of my Facebook feed?
  15. 15. More comments and likes means higher in the news stream
  16. 16. No interaction means that the next update goes to fewer people
  17. 17. Contests are great for likes and comments
  18. 18. More likes by tagging the employees
  19. 19. More likes by making videos www.youtube.com/watch?v=QuuUFicOLq4
  20. 20. More likes trough activities
  21. 21. Malicious Pleasure always works to get likes
  22. 22. Polls are excellent for interaction
  23. 23. Quotes work
  24. 24. The results of a lot of likes are nice invitations. We were asked to play in the flugel promotion video www.youtube.com/watch?v=KsGtba4FUio
  25. 25. With a lot of likes the press will find you
  26. 26. We beat the big boys with social media The turnover of Studentenwerk was 74 million in 2012. 2013 2014
  27. 27. Facebook search gonna be huge in the future Google: going out in Groningen Result: best optimized website Facebook: going out in Groningen Resultaat: Which bars like my friends.
  28. 28. Preparation for Facebook Search More likes for Facebook page More Likes en reactions on updates Use the best keywords from Google Analytics
  29. 29. The problem with Facebook? http://www.youtube.com/watch?v=l9ZqXlHl65g
  30. 30. I do not see it
  31. 31. Advice to students • Start s business when you are a student • It helps a lot when you don’t need to earn money • Follow your passion. You don’t have passions? You don’t have hobby's? You don’t have things you like? • 32 Businesses You Can Start While In Business School: A Guide For Student Entrepreneurs
  32. 32. Questions?
  33. 33. Download this presentation or view other presentations: slideshare.net/karelmercx Contact: Karel@grotefeesten.nl http://www.linkedin.com/in/karelmercx http://www.facebook.com/karelmercx
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