Covid-19 Marketing Strategy - March, 2020

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This is the plan SkillPath Seminars used to promote live/recorded webinars in the early days of Covid-19. The first page is the overall plan, and the additional pages show examples of the completed work... I led the team responsible for planning and executing this successful strategy.

Marketing

Custom
Web Lander
Remote Workers
Webinar page
HR/Legal
Webinar page
Crisis Mgmt
Webinar page
Remote Workers
Email
Enterprise Solutions
Promo Email
Paid Search Ads
Display Ads
PR newswire
Media pitch
Local/nat media list
Thought Leadership
4 Blog posts
Website Modal
Window
HR/Legal
Email
Send Mar. 9
Crisis Mgmt
Email
Public Email
Smart Block
Organic
Facebook
Posts
Organic
LinkedIn
Posts
Organic
Instagram
Posts
Organic
Twitter
Posts
Organic
YouTube
Posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
8-10
Posts
Week 2:
5 posts
Week 1:
5 per day for
2 weeks
1 per week for
2 weeks
STAR12
Remote Workers
Webinar page
STAR12
HR/Legal
Webinar page
STAR12
Crisis Mgmt
Webinar page
STAR12 HR/Legal
Email
Remote Workers
REC Webcast (V909)
Automated
In Progress
Complete
New front/back
HR/Legal REC
Webcast(V911)
Automated
Crisis Mgmt REC
Webcast (V910)
Automated
HR/Legal LIVE
Webcast(V911)
Wed., Mar. 11
@10:00
Crisis Mgmt LIVE
Webcast (V910)
Thurs., Mar. 12
@10:00
Start date: Thurs., Mar. 12
2 Week Run
Daily @ 10:00 and 3:00
Start date: Thurs., Mar. 12
2 Week Run
Daily @ 10:00 and 3:00
Start date: Fri., Mar. 13
2 Week Run
Daily @ 10:00 and 3:00
LinkedIn Ads

Landing Page:
skillpath.com/
coronavirus

Pop-Up Modal Window for homepage
First visit only, after 3 seconds on page

Organic
Facebook
Posts
Organic
LinkedIn
Posts
Organic
Instagram
Posts
Organic
Twitter
Posts
Organic
YouTube
Posts
Mon.
Mar. 9
Tues. Wed. Thurs. Fri. Mon. Tues. Wed. Thurs. Fri.
Mar. 20
Max Video 1 Max Video 2 Max Video 3 Max Video 4 Max Video 5 Max Video 6 Managing Remote
Workers SkillTip
Video 1
Managing Remote
Workers SkillTip
Video 2
1. Max Video 1
2. Blog 1
3. Announcing -
CTA to lander
4. Crisis
5. Remote
6. Legal
1. Max Video 2
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 2
3. Crisis
4.Remote
5. Legal
1. Max Video 4
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 3
3. Crisis
4.Remote
5. Legal
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. Remote Workers
1. Max Video 3
2. Crisis MGMT
1. Max Video 4
2. Legal
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Crisis
1. Infographic CTA
to Legal
1. Infographic CTA
to Remote
1. CTA to Lander 1. CTA to Lander
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. HR/Legal
1. Max Video 3
2. Remote Workers
1. Max Video 4
2. Crisis MGMT
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Remote
1. Infographic CTA
to Crisis
1. Infographic CTA
to Legal
1. News article –
CTA to Lander
1. CTA to Lander
1. Max Video 1
2. Announcing -
CTA to lander
1. Max Video 2
2. Crisis MGMT
1. Max Video 3
2. Legal
1. Max Video 4
2. Remote Workers
1. Max Video 5
2. CTA to Lander
1. Infographic CTA
to Legal
1. Infographic CTA
to Remote
1. Infographic CTA
to Crisis
1. News article –
CTA to Lander
1. CTA to Lander
1. Max Video 6
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. Max Video 3
2. Blog 4
3. Crisis
4.Remote
5. Legal
1. MRW Video 2
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. CTA to lander
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
1. CTA to lander
2. Crisis
3. Remote
4. Legal
5. CTA to Lander
Social Media Plan (Rough)

Social Media - 123 total posts, 5 channels

Crisis Management (V910)
Job Aid - 2 pages

Remote (V909)
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Covid-19 Marketing Strategy - March, 2020

1. Custom Web Lander Remote Workers Webinar page HR/Legal Webinar page Crisis Mgmt Webinar page Remote Workers Email Enterprise Solutions Promo Email Paid Search Ads Display Ads PR newswire Media pitch Local/nat media list Thought Leadership 4 Blog posts Website Modal Window HR/Legal Email Send Mar. 9 Crisis Mgmt Email Public Email Smart Block Organic Facebook Posts Organic LinkedIn Posts Organic Instagram Posts Organic Twitter Posts Organic YouTube Posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 8-10 Posts Week 2: 5 posts Week 1: 5 per day for 2 weeks 1 per week for 2 weeks STAR12 Remote Workers Webinar page STAR12 HR/Legal Webinar page STAR12 Crisis Mgmt Webinar page STAR12 HR/Legal Email Remote Workers REC Webcast (V909) Automated In Progress Complete New front/back HR/Legal REC Webcast(V911) Automated Crisis Mgmt REC Webcast (V910) Automated HR/Legal LIVE Webcast(V911) Wed., Mar. 11 @10:00 Crisis Mgmt LIVE Webcast (V910) Thurs., Mar. 12 @10:00 Start date: Thurs., Mar. 12 2 Week Run Daily @ 10:00 and 3:00 Start date: Thurs., Mar. 12 2 Week Run Daily @ 10:00 and 3:00 Start date: Fri., Mar. 13 2 Week Run Daily @ 10:00 and 3:00 LinkedIn Ads

2. Landing Page: skillpath.com/ coronavirus

3. SkillPath Webinar Pages Three total

10. STAR12 Webinar Pages Three total

11. Press Release

12. Display Ads

13. Paid Search

14. LinkedIn Ads

15. Pop-Up Modal Window for homepage First visit only, after 3 seconds on page

16. Organic Facebook Posts Organic LinkedIn Posts Organic Instagram Posts Organic Twitter Posts Organic YouTube Posts Mon. Mar. 9 Tues. Wed. Thurs. Fri. Mon. Tues. Wed. Thurs. Fri. Mar. 20 Max Video 1 Max Video 2 Max Video 3 Max Video 4 Max Video 5 Max Video 6 Managing Remote Workers SkillTip Video 1 Managing Remote Workers SkillTip Video 2 1. Max Video 1 2. Blog 1 3. Announcing - CTA to lander 4. Crisis 5. Remote 6. Legal 1. Max Video 2 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 2 3. Crisis 4.Remote 5. Legal 1. Max Video 4 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 3 3. Crisis 4.Remote 5. Legal 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. Remote Workers 1. Max Video 3 2. Crisis MGMT 1. Max Video 4 2. Legal 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Crisis 1. Infographic CTA to Legal 1. Infographic CTA to Remote 1. CTA to Lander 1. CTA to Lander 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. HR/Legal 1. Max Video 3 2. Remote Workers 1. Max Video 4 2. Crisis MGMT 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Remote 1. Infographic CTA to Crisis 1. Infographic CTA to Legal 1. News article – CTA to Lander 1. CTA to Lander 1. Max Video 1 2. Announcing - CTA to lander 1. Max Video 2 2. Crisis MGMT 1. Max Video 3 2. Legal 1. Max Video 4 2. Remote Workers 1. Max Video 5 2. CTA to Lander 1. Infographic CTA to Legal 1. Infographic CTA to Remote 1. Infographic CTA to Crisis 1. News article – CTA to Lander 1. CTA to Lander 1. Max Video 6 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. Max Video 3 2. Blog 4 3. Crisis 4.Remote 5. Legal 1. MRW Video 2 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. CTA to lander 2. Crisis 3. Remote 4. Legal 5. CTA to Lander 1. CTA to lander 2. Crisis 3. Remote 4. Legal 5. CTA to Lander Social Media Plan (Rough)

17. Social Media - 123 total posts, 5 channels

18. Social Media Videos 10+ Total

19. Thought Leadership Blog Posts (3 Total)

20. Crisis Management PPT (V910) 59 Slides

21. Crisis Management (V910) Job Aid - 2 pages

22. Legal PPT (V911) 84 slides

23. Legal (V911) Job Aid - 2 pages

24. Remote (V909) New Video Bumpers (PPT already exists)

25. Remote (V909) Job Aid