Cristian Serrano - eCommerce Day Colombia Online [Live] Experience

2. CRISTIAN SERRANO
eCommerce General Manager
Americas Region @ Tekmovil

3. LIVECOMM RCE
CRISTIAN SERRANO
eCommerce General Manager
Americas Region @ Tekmovil

8. REVENUE

9. www.xiaomishop.mx/live

10. www.xiaomishop.mx/live

11. www.xiaomishop.mx/live

12. TRAFFIC
REVENUE

13. USERS
1k

14. USERS
1k LIKES
2.5k

15. USERS
1k LIKES
2.5k CHAT
1.5k

16. ORDERS
1k
USERS
1k LIKES
2.5k CHAT
1.5k

17. ORDERS
1k UNITS
2.5k
USERS
1k LIKES
2.5k CHAT
1.5k

18. ORDERS
1k UNITS
2.5k
$220usd
AOV
USERS
1k LIKES
2.5k CHAT
1.5k

19. ORDERS
1k UNITS
2.5k
$220usd
AOV
$88usd
ASP
USERS
1k LIKES
2.5k CHAT
1.5k

20. ORDERS
1k UNITS
2.5k
$220usd
AOV
$88usd
ASP
2.5
UPT
USERS
1k LIKES
2.5k CHAT
1.5k

21. TAKEAWAYS

22. TAKEAWAYS
1. Strategy before Technology

23. TAKEAWAYS
1. Strategy before Technology
2. Generation CX

24. TAKEAWAYS
1. Strategy before Technology
2. Generation CX
3. There’s NO Secret Recipe

25. @cist_84
Cristian Serrano
GRACIAS
CRISTIAN SERRANO
eCommerce General Manager
Americas Region @ Tekmovil